My social identity is a combination of my career in project management, my interest in
knowledge management, culture, media, communications and social innovation. I want my
audience to see a unique project manager that has knowledge in multiple capacities to build
interesting and innovative projects. I think that a well-known brand story has multiple elements
to make it unique and compelling.
My personal statement : Reshaping Project Management: new frameworks of ideas, building
Through reshaping the common ideas behind project management and how it is a growing field.
Project management is an imperative ingredient of any successful media or advertising project
while social Innovation is all about collaboration and knowing whose working on what, when and
what’s coming up next.
I want to show value of knowledge in experience overseas, social innovation, through the media
and communications through a fresh perspective. I am focused on attracting the attention of
professional in the project management field in media and social innovations.
I have attempted to achieve this persona through my platforms in the following manners:
• Pictures on Flickr to show my travel and experience of different cultures,
• Blogging about media projects I am working on ,
• Videos in which I address key aspects pm’s need to address as well as progression of projects
in relation to audience and media (sadly my videos have not been working properly- took the
link off and changed this to LinkedIn),
• Youtube videos on interests, lectures, inspiration,
• Expertise through past work.
Positioning Statement, Value Proposition
and Brand Story
…interested in reading more…find me at http://rachelmotto.wordpress.com/
Literature and Theory Discussed4
…interested in reading more of the Mind Mapping pictures…find more at
My own interests relevant to objective
interest can be
found on the
Any replies or interactions with people
within or outside your class
Although I have not received any responses, I have
new followers in the industries that I’ve been
trying to reach on Twitter and two businesses
have commented on my Wordpress blog.
Connecting my persona through the
I have added pictures which come from different travel and times of my life which have helped
define who I am. It was the experience which opened my eyes to the world.
Vimeo has videos that show my progression in showing communication and social media in
projects as well as build a relationship with my audience. I was having difficulty connecting my
videos, this is something I would like to add in the future.
YouTube is collaboration of music, Ted talks, Alan Watts lectures, Social Media Grow, all of
which I find highly inspirational and interesting to help me think “outside the box.
LinkedIn shows my experience, education and knowledge as a project manager.
Twitter allows me to connect with individuals, companies and students
who are interested in the same ideas, share information or broadcast
Wordpress allows me to express myself, ideas on the theories and put
them into practice
Connecting it to Flavors.me bringing
my ideas into a collaboration of my
social identity ->