PPC (Pay Per Click Advertising)• Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
SMM (Social Media Marketing)• Social media marketing is an addition to personal, small business, corporate, and non-profit organizations’ integrated marketing communications plans. social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
Classifieds Ads Promotion• Classified ads Promotion is a form of advertising which is particularly common in online classifieds websites and other periodicals which may be sold or distributed free of charge.
Social Networking with Blogging• A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities. A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.
Press Release, Newsletter Distribution• A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks.
Email- Marketing, Affiliate Marketing• Email-marketing is directly marketing a commercial message to a group of people using electronic mail email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and any email communication that is meant to build loyalty, trust or brand awareness.• Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliates own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site.
Online Banner Advertising in Affiliate Websites• A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.
Video Marketing, Online Podcasting• Online video or web video marketing is not a new term for online businesses, but it is certainly a powerful tool and we cannot deny the fact that it still continues to evolve over time.• Example: Video emails, video newsletter, video ads, video search marketing, video branding, video business cards, video streaming, etc…