Webinar test

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Webinar test

  1. 1. From Content Rules Ann Handley & C.C. Chapman Chapter 12: If Webinars Are AwesomeMarketing Tools, Why Do Most of Them Suck?
  2. 2. What is a Webinar?Webinar (n): A kind of online conferencethat each participant experiences remotelyat his or her own computer, connected toother attendees and the even via theInternet. It is typically one-way, from thespeaker to the audience, which limitedaudience interaction. 2
  3. 3. Need some help?Pay attention to these 25 Keys 3
  4. 4. What’s keeping our customers up at night?What information do our customers want?How can we help?From other content that you’ve created,which blogs, blog posts, or ebooks havebeen downloaded most? 4
  5. 5. Create MomentumHave goalsAsk Yourself these questions: What do want your audience to take away? What do you want them to do? 5
  6. 6. Go big, or go tacticalMake your webinar: 6
  7. 7. Create your webinarregistration form wiselyUse relevant informationStart to flag the hottest leadsThink about long-term goals 7
  8. 8. Write Your StoryOutlineInclude charts and photosAssemble your key points 8
  9. 9. Show; don’t tellUse: Case studies Client stories Colorful anecdotes 9
  10. 10. Have compelling slidesStreamline your slidesOffer one idea per slideUse authentic video and images 10
  11. 11. This is a really important, critical point!Use compelling titles 11
  12. 12. Find a compelling speaker Experts Sages Leaders Legends Gurus Web-lebrities Academic professors Book authors 12
  13. 13. Moderators matterQualities Responsive Energetic Brisk 13
  14. 14. What about Video?Check video format and compatibilityCheck internet connection 14
  15. 15. Practice and rehearseRun through proceduresTest Internet connections and hardware 15
  16. 16. Reimagine your webinarPre-webinar articlePre-webinar podcastOn-demand webinarPowerPoint presentation PDFWebinar TranscriptPost-webinar PodcastPost-webinar 16
  17. 17. Encourage speaker-attendee interaction Stop to answer questions Add a relevant poll Reach out by asking questions Have staff help with this 17
  18. 18. Encourage chat on social back channelsCreate a #hashtagEnable attendees to post comments fromthe webinar 18
  19. 19. Record your eventAllows you to shareConsider editing out unessential parts 19
  20. 20. Optimize for sharingUpload slides and notes Include keywords and tags 20
  21. 21. Spread it aroundShare your slidesAdd narration 21
  22. 22. Carefully craft your final slideWhat’s next?Offer something special 22
  23. 23. Plan for a disasterHave a backup planHave a message planned “just in case” 23
  24. 24. Get feedbackCreate short surveys Mention it early-save for the endMake the survey count 24
  25. 25. Follow up promptlyWithin a day by phone and/or e-mailDon’t forget people who missed out 25
  26. 26. Measure your event’s success Watch your audience Track registrants and attendance rate 26
  27. 27. One final thing…Choose your platform by: Finding Testing Paying 27
  28. 28. Too much to take in? Use these resources[insert link to slides][insert link to ebook] 28

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