Webinar final


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Webinar final

  1. 1. From Content Rules Ann Handley & C.C. Chapman Chapter 12: If Webinars AreAwesome Marketing Tools, Why Do Most of Them Suck?
  2. 2. Log onto Twitter#ComTechWebinar 2
  3. 3. What is a Webinar?Webinar (n): A kind of online conferencethat each participant experiences remotelyat his or her own computer, connected toother attendees and the even via theInternet. It is typically one-way, from thespeaker to the audience, which limitedaudience interaction. 3
  4. 4. Need some help?Pay attention to these 25 Keys 4
  5. 5. What’s keeping our customers up at night?What information do our customers want?How can we help?From other content that you’vecreated, which blogs, blog posts, or ebookshave been downloaded most? 5
  6. 6. Create MomentumHave goalsAsk Yourself these questions: What do want your audience to take away? What do you want them to do? 6
  7. 7. Go big, or go tacticalMake your webinar: 7
  8. 8. Create your webinarregistration form wiselyUse relevant informationStart to flag the hottest leadsThink about long-term goals 8
  9. 9. Write Your StoryOutlineInclude charts and photosAssemble your key points 9
  10. 10. Show; don’t tellUse: Case studies Client stories Colorful anecdotes 10
  11. 11. Have compelling slidesStreamline your slidesOffer one idea per slideUse authentic video and images 11
  12. 12. This is a reallyimportant, critical point!Use compelling titles 12
  13. 13. Find a compelling speaker Experts Sages Leaders Legends Gurus Web-lebrities Academic professors Book authors 13
  14. 14. Moderators matterQualities Responsive Energetic Brisk 14
  15. 15. What about Video?Check video format and compatibilityCheck internet connection 15
  16. 16. Practice and rehearseRun through proceduresTest Internet connections and hardware 16
  17. 17. Reimagine your webinarPre-webinar articlePre-webinar podcastOn-demand webinarPowerPoint presentation PDFWebinar TranscriptPost-webinar PodcastPost-webinar 17
  18. 18. Encourage speaker-attendee interaction Stop to answer questions Add a relevant poll Reach out by asking questions Have staff help with this 18
  19. 19. Encourage chat on social back channelsCreate a #hashtagEnable attendees to post comments fromthe webinar 19
  20. 20. Record your eventAllows you to shareConsider editing out unessential parts 20
  21. 21. Optimize for sharingUpload slides and notes Include keywords and tags 21
  22. 22. Spread it aroundShare your slidesAdd narration 22
  23. 23. Carefully craft your final slideWhat’s next?Offer something special 23
  24. 24. Plan for a disasterHave a backup planHave a message planned “just in case” 24
  25. 25. Get feedbackCreate short surveys Mention it early-save for the endMake the survey count 25
  26. 26. Follow up promptlyWithin a day by phone and/or e-mailDon’t forget people who missed out 26
  27. 27. Measure your event’s success Watch your audience Track registrants and attendance rate 27
  28. 28. One final thing…Choose your platform by: Finding Testing Paying 28
  29. 29. Too much to take in? Use these resourceshttp://issuu.com/hocker/docs/webinar_?mode=window&backgroundColor=%23222222 29
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