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Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
Webinar final
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Webinar final

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Transcript

  • 1. From Content Rules Ann Handley & C.C. Chapman Chapter 12: If Webinars AreAwesome Marketing Tools, Why Do Most of Them Suck?
  • 2. Log onto Twitter#ComTechWebinar 2
  • 3. What is a Webinar?Webinar (n): A kind of online conferencethat each participant experiences remotelyat his or her own computer, connected toother attendees and the even via theInternet. It is typically one-way, from thespeaker to the audience, which limitedaudience interaction. 3
  • 4. Need some help?Pay attention to these 25 Keys 4
  • 5. What’s keeping our customers up at night?What information do our customers want?How can we help?From other content that you’vecreated, which blogs, blog posts, or ebookshave been downloaded most? 5
  • 6. Create MomentumHave goalsAsk Yourself these questions: What do want your audience to take away? What do you want them to do? 6
  • 7. Go big, or go tacticalMake your webinar: 7
  • 8. Create your webinarregistration form wiselyUse relevant informationStart to flag the hottest leadsThink about long-term goals 8
  • 9. Write Your StoryOutlineInclude charts and photosAssemble your key points 9
  • 10. Show; don’t tellUse: Case studies Client stories Colorful anecdotes 10
  • 11. Have compelling slidesStreamline your slidesOffer one idea per slideUse authentic video and images 11
  • 12. This is a reallyimportant, critical point!Use compelling titles 12
  • 13. Find a compelling speaker Experts Sages Leaders Legends Gurus Web-lebrities Academic professors Book authors 13
  • 14. Moderators matterQualities Responsive Energetic Brisk 14
  • 15. What about Video?Check video format and compatibilityCheck internet connection 15
  • 16. Practice and rehearseRun through proceduresTest Internet connections and hardware 16
  • 17. Reimagine your webinarPre-webinar articlePre-webinar podcastOn-demand webinarPowerPoint presentation PDFWebinar TranscriptPost-webinar PodcastPost-webinar 17
  • 18. Encourage speaker-attendee interaction Stop to answer questions Add a relevant poll Reach out by asking questions Have staff help with this 18
  • 19. Encourage chat on social back channelsCreate a #hashtagEnable attendees to post comments fromthe webinar 19
  • 20. Record your eventAllows you to shareConsider editing out unessential parts 20
  • 21. Optimize for sharingUpload slides and notes Include keywords and tags 21
  • 22. Spread it aroundShare your slidesAdd narration 22
  • 23. Carefully craft your final slideWhat’s next?Offer something special 23
  • 24. Plan for a disasterHave a backup planHave a message planned “just in case” 24
  • 25. Get feedbackCreate short surveys Mention it early-save for the endMake the survey count 25
  • 26. Follow up promptlyWithin a day by phone and/or e-mailDon’t forget people who missed out 26
  • 27. Measure your event’s success Watch your audience Track registrants and attendance rate 27
  • 28. One final thing…Choose your platform by: Finding Testing Paying 28
  • 29. Too much to take in? Use these resourceshttp://issuu.com/hocker/docs/webinar_?mode=window&backgroundColor=%23222222 29

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