SMi Group's Social Media in the Telecoms Sector conference
Upcoming SlideShare
Loading in...5
×
 

SMi Group's Social Media in the Telecoms Sector conference

on

  • 360 views

SMi Group's inaugural Social Media in the Telecoms Sector conference is coming to London this July

SMi Group's inaugural Social Media in the Telecoms Sector conference is coming to London this July

Statistics

Views

Total Views
360
Views on SlideShare
359
Embed Views
1

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 1

https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    SMi Group's Social Media in the Telecoms Sector conference SMi Group's Social Media in the Telecoms Sector conference Document Transcript

    • 2014Holiday Inn Regents Park, London, UK Using social media to make your brand and offer stand out from the crowd S cial Medi the elecoms Sect r 16th & 17th JULY KEY SPEAKERS INCLUDE • Luis Angel Galindo Sanchez, General Manager Strategy & Innovation, Telefonica • Ahmad Mourad, Senior Director-Customer Operations Strategy, Planning & Support, du • Patrick Moeschler, Head of Social Media, Corporate Communications, Swisscom • Charlotte Dunsterville, Customer Experience Director, Sure • Steve Loynes, Managing Director, Technology, Hill+Knowlton Strategies • Tim Gibbon, Editor, Social Media Portal • Rachel Hawkes, Associate Director of Social, OMD International • Malcolm Wells, Director, Malwell Corporate Projects • Steve Nicholls, Digital Strategist, Social Media in Business • Matt Rhodes, Digital Director, Freshminds • Carl Lyon, Managing Director, The QoE …And many more! KEY BUSINESS CHALLENGES ADDRESSED • Virality – how far and what impact is your social media strategy having? • How can social media help telecoms companies to become ever-more customer-centric organisations? • Opportunity response rates - how to discover and respond to opportunities in social media • Channel reporting – determining how many visits and leads individual social media channels are generating • Keeping up to date with the latest trends in online social behaviour and how it affects your social media approach • How to use social media for customer acquisition • How to achieve successful targeting and segmenting with social media SMi Group are proud to announce the launch of... www.socialmedia-telecoms.com BOOK BY 30th APRIL AND SAVE £300 • BOOK BY 30th MAY AND SAVE £100 Register online or fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711 PLUS AN INTERACTIVE FULL-DAY PRE-CONFERENCE WORKSHOP • TUESDAY 15TH JULY • 08.30-16.30 The impact of social media on corporate communications Workshop leaders Malcolm Wells, Director, Malwell Corporate Projects Neville Wells, Director, Bridgewell Communications BOOK BY 30TH APRIL AND SAVE £300 • BOOK BY 30TH MAY AND SAVE £100 @SMi_Group #TELECOMSSMI in
    • Social Media in the Telecoms Sector Day One Wednesday 16th July 2014 www.socialmedia-telecoms.com Register online at www.socialmedia-telecoms.com • Alternatively fa 8.30 Registration & Coffee 9.00 Chairman's Opening Remarks Steve Nicholls, Digital Strategist, Social Media in Business 9.10 How to define an omnichannel customer engagement strategy • Facts about social media in businesses • Customer vs. fans - Who should be my salesman? • How to incorporate social aspects from my customers in your CRM • Real-time segmentation for personalised marketing Luis Angel Galindo Sanchez, General Manager Strategy & Innovation, Telefonica 09.50 Social media - Customer experience and the unstoppable trends • The unstoppable trends and the world we live in • Social Media, the ‘digital natives’ and ‘digital immigrants’ and the resultant expectations • Social Media matters; customer experience redefined • Social Media and the new generations of customer services and channels • Social Media and the intertwined relationship with company growth and performance Ahmad Mourad, Senior Director, Customer Operations Strategy, Planning & Support, du 10.30 Morning Coffee 10.50 The age of engagement - Making social part of customer, employee, and stakeholder engagement • Social media as a communication and marketing opportunity for all your company’s employees • Establishing your organisation’s values externally with social media – training your employees to deliver • Looking beyond the communications and marketing departments to maximise the benefits of social media – customer service and customer experience management Sally Fuller, Director Propositions, Marketing, & Customer Experience, Kcom 11.30 Creating value for the brand and the business • Social media governance: ensuring a brand-aware presence • Collaborating in a decentralised social media organisation • Evaluating the success and business value of social media Patrick Moeschler, Head of Social Media, Corporate Communications, Swisscom 12.10 Networking Lunch 13.30 Creating competitive advantage from latest trends in digital and social media technologies • Why digital and social media technologies so important to telecoms companies and their customers • What are the key strategic challenges that have to be managed • How some leading companies are creating competitive advantage • How telecoms companies can add more value to their customers • How new advances in technology may affect social media and telecoms companies Steve Nicholls, Digital Strategist, Social Media in Business 14.10 Assessing the operational risk landscape for marketing and PR using social media • How are risks changing for social media strategies and what can be done to mitigate them? • What are the full panoply of risks associated with social media use and interaction with customers and the broader public? • Do internal or external risk factors offer the greatest threat to corporate reputation and ultimately bottom-line performance? Malcolm Wells, Director, Malwell Corporate Projects 14.50 Afternoon Tea 15.10 It’s not the size, but what you do with it. How to measure what matters in social media • It is easy to produce numbers about what you are doing in social media, but how many of these numbers really matter? How do you know what to measure and what not to measure? • We will look at three cases to explore how to measure what matters: - A campaign – how to show ROI of a social media campaign - Ongoing social media investment – how do you measure the impact of your efforts long term and justify investment in social media - Comparing social media against other media types – how to adopt a test-measure-learn approach to your investment • This will be a case study-led presentation with an open ‘social media measurement’ surgery for audience to get some immediate advice on how to measure what matters Matt Rhodes, Digital Director, Freshminds 16.10 Maximising customer engagement with timely and effective content management • Assessing the elements of content and their use so that they can be deployed to maximise engagement with your target audience • Defining your engagement approach – what are your goals? • How can advertising be used in conjunction with social content? Russell Davies, Director, Lobster Digital Marketing 16.50 Chair’s Closing Remarks and End of Day One WHO SHOULD ATTEND? ORGANISATIONS: • Telecom companies • MVOs (Mobile network operators) • MVNOs (Mobile virtual network operators) • Digital/PR agencies • Software vendors • Social Media • Digital Marketing • Customer Experience/Insight • Customer Marketing • Marketing Analytics • Business Intelligence • PR • Corporate Communications • Brand Management Heads of departments and manager for the following job descriptions would benefit from attending this conference:
    • ax your registration to +44 (0)870 9090 712 or call +44 (0)870 9090 711 8.30 Registration & Coffee 09.00 Chair’s Opening Remarks Malcolm Wells, Director, Malwell Corporate Projects 09.10 How to use social media for customer acquisition • Tactics required for customer acquisition via social media • Using online content effectively as part of the acquisition process • Examining what KPIs look like for the process as a whole Joel Turner, Head of Content Strategy, Blueclaw 09.50 Social media and digital marketing – Getting them working together to drive bottom-line performance • Improving mobile and online capabilities to drive insights about your customers • How do you get your social media activity to help your digital marketing activity? • Improving digital activity to raise customer satisfaction and drive sales – are you using the full potential of apps? Daniel Tibor Fuchs, Head of Innovation, Vodafone Brasil* 10.30 Morning Coffee 10.50 How to achieve successful targeting and segmenting with social media • How does the targeting and segmentation process draw upon and move beyond traditional approaches? • How to reach the audience you need with the right offer • Leveraging paid advertising with social media enterprises Steve Loynes, Managing Director, Technology, Hill+Knowlton Strategies 11.30 Lawyers Love Tweets and Twerks • Social media malaise: Insights and experience about other companies who have embraced social media but lost the plot when it comes to liability • A little bird told me: Update on laws about social media content • Controversy pays (lawyers): Learn how to avoid legal controversy in social media Joanne Frears, Consultant Solicitor, Head of Intellectual Property, Jeffery Green Russell 12.10 Networking Lunch 13.30 Keeping up to date with the latest trends in online social behaviour and how it affects your social media approach • How do potential and existing customers interact with your brand • How do different social media sites perform in delivering the audience you need to reach? • How is social-media use predicted to change - will it impact effectiveness as a marketing and customer service tool? • How advances in technology will affect social media and how telecoms companies need to take this into account Richard Clifford, Head of Business Strategy, DigitasLBi 14.10 How can social media help telecoms companies to become ever-more customer-centric organisations? • Where should the emphasis lie with telecoms companies with social media, revenue generation or customer service? • How to exploit advantage as the supplier of the most important social media platform • In what ways can the organisation become more customer centric with a comprehensive social media strategy • Will the strategy only ever work with certain demographic groups? Carl Lyon, Managing Director, The QoE 14.50 Afternoon Coffee 15.10 A practical view of customer engagement using new communication channels • The complexity of variations across interaction platforms • How Sure moved towards omnichannel customer management from a traditional contact centre environment • Understanding and measuring the value of engagement • The risks and benefits of employees engaging in new communication channels with customers Invitation to: Charlotte Dunsterville, Customer Experience Director, Sure 15.50 Panel Discussion: Determining the best use of blogs - Effective marketing tool or communications channel? • Are blogs simply expensive in terms of effort and of little value to the reader? • Ensuring you have something interesting and relevant to say about your brand • Using a blog to drive traffic to your broader digital presence and keeping in touch with your audience Panellists: Tim Gibbon, Editor, Social Media Portal Rachel Hawkes, Associate Director of Social, OMD International 16.30 Chair’s Closing Remarks and End of Conference Want to know how you can get involved? Interested in promoting your services to this market? Contact Julia Rotar on +44 (0)20 7827 6088 or email: jrotar@smi-online.co.uk Social Media in the Telecoms Sector www.socialmedia-telecoms.com Day Two Thursday 17th July 2014 LEADING MEDIA PARTNERS SPECIAL MEDIA PARTNERS topPRagencies INDEPENDENT RATINGS ON PR AGENCIES SPONSORSHIP OPPORTUNITIES SMi offer sponsorship, exhibition, advertising and branding packages, uniquely tailored to complement your company's marketing strategy. Should you wish to join the increasing number of companies benefiting from promoting their business at our conferences please call: Alia Malick, Director, on +44 (0) 207 827 6168 or email amalick@smi-online.co.uk *Subject to confirmation
    • Workshop leaders Malcolm Wells, Director, Malwell Corporate Projects Neville Wells, Director, Bridgewell Communications Workshop overview Social Media is a valuable addition to the Corporate Communications arsenal but, all too often, the two are not properly integrated. At its best, the relationship between social media and the more traditional forms of corporate communication can drive business, promote the brand and build an international reputation. However, if there is a problem with this relationship, the result is often missed opportunities and commercial damage. This workshop will focus on four key areas: • An overview of the full Corporate Affairs function and Investor Relations and how social media relates to them. • A look at what’s happening in the world – what’s good and what’s not so good • Social media and legal compliance, the formal reporting cycle, what it is, how to work within it and how to stay out of trouble. • Pulling it altogether – how to apply the lessons of the workshop to the attendees’ specific challenges and circumstances. Why you should attend This workshop will be valuable to those who are: looking for new ideas; keen to understand how their current set-up compares with others; looking to maximize value from social media without wasting resources or causing corporate friction; Looking to ensure that corporate social media activities are effective without exposing their organisations to liabilities. Attendees will come away with a good grasp of best practice, ideas for improving the social media/corporate affairs function and a grounding in compliance. Agenda 08.30 Registration 09.00 Introduction 09.15 An overview of the full Corporate Affairs function and Investor Relations • What Corporate Affairs is and what it’s trying to achieve • How social media can support and add value to Corporate Affairs • What causes friction between new and old media approaches • How this friction can be eliminated 10.30 Coffee break 10.45 Good practice, bad practice or no practice at all • What’s happening in the world right now • What’s being done well, what’s being done badly • Who’s doing it • What is likely to develop in the future 12.15 Lunch 13.15 Compliance – social media and the formal reporting cycle • Public statements and what the law says about them • Working with the reporting cycle • Collect £200 or go straight to jail – how to get the right result from ‘Passing Go’ • Future developments 14.45 Coffee break 15.00 Pulling it all together • Corporate checklist • What does best practice look like • How to get there from where you are • How to maintain the standard 16.00 Summary 16.30 End of Workshop HALF-DAY PRE-CONFERENCE WORKSHOP Tuesday 15th July 2014 Holiday Inn Regents Park, London 08.30 - 16.30 The impact of social media on corporate communications
    • SUPPORTED BY
    • SOCIAL MEDIA IN THE TELECOMS SECTOR Conference: 16th & 17th July 2014 | Holiday Inn Regents Park | London, UK Workshop: 15th July 2014, London 4 WAYS TO REGISTER FAX your booking form to +44 (0) 870 9090 712 PHONE on +44 (0) 870 9090 711 www.socialmedia-telecoms.com POST your booking form to: Events Team, SMi Group Ltd, 2nd Floor South, Harling House, 47-51 Great Suffolk Street, London, SE1 0BS If you have any further queries please call the Events Team on tel +44 (0) 870 9090 711 or you can email them at events@smi-online.co.uk Payment: If payment is not made at the time of booking, then an invoice will be issued and must be paid immediately and prior to the start of the event. If payment has not been received then credit card details will be requested and payment taken before entry to the event. Bookings within 7 days of event require payment on booking. Access to the Document Portal will not be given until payment has been received. Substitutions/Name Changes: If you are unable to attend you may nominate, in writing, another delegate to take your place at any time prior to the start of the event. Two or more delegates may not ‘share’ a place at an event. Please make separate bookings for each delegate. Cancellation: If you wish to cancel your attendance at an event and you are unable to send a substitute, then we will refund/credit 50% of the due fee less a £50 administration charge, providing that cancellation is made in writing and received at least 28 days prior to the start of the event. Regretfully cancellation after this time cannot be accepted. We will however provide the conferences documentation via the Document Portal to any delegate who has paid but is unable to attend for any reason. Due to the interactive nature of the Briefings we are not normally able to providedocumentationinthesecircumstances.Wecannotacceptcancellationsofordersplaced forDocumentationortheDocumentPortalasthesearereproducedspecificallytoorder.Ifwehave to cancel the event for any reason, then we will make a full refund immediately, but disclaim any further liability. Alterations: It may become necessary for us to make alterations to the content, speakers, timing, venue or date of the event compared to the advertised programme. Data Protection: The SMi Group gathers personal data in accordance with the UK Data Protection Act1998andwemayusethistocontactyoubytelephone,fax,postoremailtotellyouaboutother products and services. Unless you tick here □we may also share your data with third parties offering complementary products or services. If you have any queries or want to update any of the data that we hold then please contact our Database Manager databasemanager@smi-online.co.uk or visitourwebsitewww.smi-online.co.uk/updatesquotingtheURNasdetailedaboveyouraddresson the attached letter. Unique Reference Number Our Reference T-001 Terms and Conditions of Booking DELEGATE DETAILS Please complete fully and clearly in capital letters. Please photocopy for additional delegates. Title: Forename: Surname: Job Title: Department/Division: Company/Organisation: Email: Company VAT Number: Address: Town/City: Post/Zip Code: Country: Direct Tel: Direct Fax: Mobile: Switchboard: Signature: Date: I agree to be bound by SMi's Terms and Conditions of Booking. ACCOUNTS DEPT Title: Forename: Surname: Email: Address (if different from above): Town/City: Post/Zip Code: Country: Direct Tel: Direct Fax: Payment must be made to SMi Group Ltd, and received before the event, by one of the following methods quoting reference T-001 and the delegate’s name. Bookings made within 7 days of the event require payment on booking, methods of payment are below. Please indicate method of payment: □ UK BACS Sort Code 300009, Account 00936418 □ Wire Transfer Lloyds TSB Bank plc, 39 Threadneedle Street, London, EC2R 8AU Swift (BIC): LOYDGB21013, Account 00936418 IBAN GB48 LOYD 3000 0900 9364 18 □ Cheque We can only accept Sterling cheques drawn on a UK bank. □ Credit Card □ Visa □ MasterCard □ American Express All credit card payments will be subject to standard credit card charges. Card No: □□□□ □□□□ □□□□ □□□□ Valid From □□/□□ Expiry Date □□/□□ CVV Number □□□□ 3 digit security on reverse of card, 4 digits for AMEX card Cardholder’s Name: Signature: Date: I agree to be bound by SMi's Terms and Conditions of Booking. Card Billing Address (If different from above): LIVE STREAMING/ON DEMAND/DOCUMENTATION Unable to travel, but would like to watch the conference live, ask questions, participate as if you were in the room? Price Total □ Live Streaming £999.00 + VAT £1198.80 □ On demand £599.00 + VAT £718.80 (available 24 hours after the event) □ Access to the conference documentation on the Document Portal £499.00 + VAT £598.80 □ The Conference Presentations – paper copy £499.00 - £499.00 (or only £300 if ordered with the Document Portal) PAYMENT □ Book by 30th April to receive £300 off the conference price □ Book by 30th May to receive £100 off the conference price EARLY BIRD DISCOUNT VAT VAT at 20% is charged on the attendance fees for all delegates. VAT is also charged on live Streaming, on Demand, Document portal and literature distribution for all UK customers and for those EU Customers not supplying a registration number for their own country here CONFERENCE PRICES GROUP DISCOUNTS AVAILABLE I would like to attend: (Please tick as appropriate) Fee Total COMMERCIAL ORGANISATIONS □ Conference & Workshop £2098.00 +VAT £2517.60 □ Conference only £1499.00 +VAT £1798.80 □ Workshop only £599.00 +VAT £718.80 MOBILE OPERATORS AND TELECOMS COMPANIES □ Conference & Workshop £1498.00 +VAT £1797.60 □ Conference only £899.00 +VAT £1078.80 □ Workshop only £599.00 +VAT £718.80 PROMOTIONAL LITERATURE DISTRIBUTION □ Distribution of your company’s promotional literature to all conference attendees £999.00 + VAT £1198.80 The conference fee includes refreshments, lunch, conference papers, and access to the Document Portal. Presentations that are available for download will be subject to distribution rights by speakers. Please note that some presentations may not be available for download. Access information for the document portal will be sent to the e-mail address provided during registration. Details are sent within 24 hours post conference. VENUE Holiday Inn Regent's Park, Carburton St, London, W1W 5EE □ Please contact me to book my hotel Alternatively call us on +44 (0) 870 9090 711, email: hotels@smi-online.co.uk or fax +44 (0) 870 9090 712