2014Marriott Hotel, Regents Park, London, UK
Social Media within
the Defence and
Military sector
17th & 18th
NOV
Adam Wate...
Social Media within Defence and Military sector
Day One I Monday 17th November 2014 www.military-socialmedia.com
Register ...
ax your registration to +44 (0)870 9090 712 or call +44 (0)870 9090 711
Social Media within Defence and Military sector
ww...
Overview of workshop:
Building Sustainable Social Media - Everyone wants
to be "out there" in the social media space and
t...
Overview of workshop:
Social media are the locus of an increasing share
of discussion and media activity worldwide. While
...
SOCIAL MEDIA WITHIN DEFENCE AND MILITARY SECTOR
Conference: 17th & 18th November 2014 | Marriott Regents Park Hotel | Lond...
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SMi Group's 4th annual Social Media within the Defence & Military Sector conference

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SMi Group's 4th annual Social Media within the Defence & Military Sector conference takes place in London this November

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SMi Group's 4th annual Social Media within the Defence & Military Sector conference

  1. 1. 2014Marriott Hotel, Regents Park, London, UK Social Media within the Defence and Military sector 17th & 18th NOV Adam Waters, Head of Online, British Forces Broadcasting Service Lieutenant Michael Quinn, Royal Navy Media Plans Officer, European Union Naval Force Chris Stace, Project Officer Information and Management and NEC, European Defence Agency Dan Thompson, Chief, U.S Army Installation Management Command Europe Captain Kristian Soendergaard, SME Info Ops & PsyOps, Department of Joint Operations, Royal Danish Defence College Mika Kalliomaa, Director of Communications, Finnish Defence Forces April Deibert, Program Manager, CTP Inc - West Africa Regional Training Center, in support of the U.S. Department of State Dana Manescu, Head of Sector, Social Media, European Commission Rachel Legaspi, Innovation Hub, NATO ACT Dan Gabriel, CEO, Applied Memetics LLC Liz Azyan, Digital Consultant & Government Blogger, LGEOResearch Erik Lagersten, Director of Communication, Swedish Armed Forces Roy Jacques, Managing Director, Sysomos Ruth Powell, Armed Forces Engagement Manager, Royal British Legion Fredrik Johnsen, Communications Advisor, Norwegian National Security Authority Peter Neumann, Director, International Center for the Study of Radicalization and Political Violence EXPERT SPEAKERS: KEYNOTE SPEAKERS: Cathy Milhoan, Director, U.S Department of Defence Social Media, Defense Media Activity Steven Mehringer, Head of Communication Services, Public Diplomacy DIVISION, NATO HQ BENEFITS OF ATTENDING: • Meet the experts from leading militaries and defence institutions who are shaping the social media landscape • Understand the evolving role of social media in live operations, crisis communication and open source intelligence • Examine the latest cutting edge case studies into gamification, policy influence and monitoring live conflicts • Analyse the latest technological platforms and how they enhance social media interaction SMi present their 4th annual conference on www.military-socialmedia.com BOOK BY 18TH JULY AND SAVE £300 • BOOK BY 30TH SEPTEMBER AND SAVE £100 Register online or fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711 PLUS TWO INTERACTIVE HALF-DAY POST-CONFERENCE WORKSHOPS • 19TH NOVEMBER A: Creating and Maintaining a Sustainable Social Media Presence within the Defence Environment 08.30 - 12.30 Hosted by: Andrew Morton (Lieutenant Colonel Ret’d), Director of Social Engagement, SHRM “Top notch, great speakers and I gained so much!” (Head of Communications) SVPA B: Strategic Review: Threats and Opportunities in Social Media 13.00-17.00 Hosted by: Philip Trippenbach, Account Director, Strategic Innovation, Edelman Digital Emil Madsen, Digital Planner, Strategy Team, Edelman Digital #milsocialmedia
  2. 2. Social Media within Defence and Military sector Day One I Monday 17th November 2014 www.military-socialmedia.com Register online at www.military-socialmedia.com • Alternatively fa 08.00 Registration & Coffee 08.30 Chairman's Opening Remarks Andrew Morton (Lieutenant Colonel Ret’d), Director of Social Engagement, SHRM OPENING ADDRESS 08.40 U.S Department of Defense social media strategy: informing, educating and entertaining • Implementing successful social media strategies • The importance of training personnel on social media platforms • How the DoD engages with key audiences • The future of the conversation: new communication tools and technology Cathy Milhoan, Director, Department of Defense Social Media, Media Activity 09.20 Audience Engagement: speaking the language of the interwebz • Moving away from outdated phrases like “new media” and “negative sentiments,” Deibert will discuss how using the current “language of the Interwebz” is essential to promote diversified international audience engagement in today’s ever-changing media landscape. She will examine how private sector social media trends can potentially be creatively applied to defence and military sectors. • Gamification Case Study: Israeli Defence Forces vs. Hamas • Social Currency Case Study April Deibert, Program Manager, CTP Inc - West Africa Regional Training Center, in support of the U.S. Department of State 10.00 Morning coffee U.K. FORCES 10.40 ‘Apple to Poppy'- A personal journey from Apple Computer to The Royal British Legion - getting 'the signal above the noise' • “Conversations start with hello” – emotional engagement compelling audience connection • Social Media alchemy – Twitter, LinkedIn and the importance of authenticity and interaction • Digital broadcast – MAXRES Facebook group 2 million members – ‘Maximum Respect for British Armer Forces and The Royal British Legion’ Ruth Powell, Armed Forces Engagement Manager, Royal British Legion 11.20 Thinking Digitally • The role and importance of video production • CASE STUDY: launching British Forces Broadcasting Service television channel • Reaching and building audiences Adam Waters, Head of Online, British Forces Broadcasting Service PRIVATE DEFENCE INDUSTRY 11.40 Is the aerospace & defence sector homogenous in its application of social media? • Outlining the case against the normative application of social media • QUANTAS Case study: social media as a tool of crisis monitoring • Voyager Case study: gauging sentiment • How AIRBUS engages with social media Jeremy Greaves, Head of Communications United Kingdom, AIRBUS Group 12.00 Lockheed Martin use of digital media • How is Lockheed Martin using digital media to engage with its myriad audiences? • Communicating overseas • Return on investment: how we measure success John Neilson, Director of Communications, EMEA, Lockheed Martin 12.40 Networking lunch CASE STUDIES 13.40 Tracking Syrian Foreign Fighters on Social Media • Socially mediated conflict: the facilitation of real time updates through social media • Analysing accounts: Fighters, Disseminator, Inspirers • What are the implications? Professor Peter Neumann, Director, International Center for the Study of Radicalization and Political Violence, King’s College London 14.20 Crisis in Brave New (Media) World • Complex Crisis Communications in Aviation: Hands-on Examples. • How Smartphones Have Changed Crisis Communications • Social Media in Crisis: New Channels, New Rules? Patrick Meschenmoser, Independent Crisis Communications Consultant 15.00 Afternoon tea COMMUNICATION ADVANCEMENTS 15.20 So Social Media is the New Normal: What’s next? • The rise of HEROes (Highly Empowered & Resourceful Operatives) within our working environment • How HEROes and Turning PRO can make a huge difference to social media communications & management in defence and militaries everywhere • The challenge that we must take to protect, empower & unite our countries Liz Azyan, Digital Engagement & Social Media Expert, Digital Matchbox 16.00 Campaign strategy: social and traditional media – force multipliers • Communicators must stop looking at social and traditional media in isolation • Social and traditional media: working in conjunction as force multipliers • Case study: the iCancer campaign Dominic Nutt, Director, CNC Ltd Liz Scarff, Director, Fieldcraft Studios 16.40 Key elements of community management • How to build traction with your audience • Making the most of your resources • Contents promotion: the key lessons Andrew Morton (Lieutenant Colonel Ret’d), Director of Social Engagement, SHRM 17.20 Chairman’s Closing Remarks and Close of Day One SPONSORSHIP OPPORTUNITIES SMi offer sponsorship, exhibition, advertising and branding packages, uniquely tailored to complement your company's marketing strategy. Should you wish to join the increasing number of companies benefiting from promoting their business at our conferences please call: Sadia Malick, Director, on +44 (0)20 7827 6748 or email smalick@smi-online.co.uk Supported by
  3. 3. ax your registration to +44 (0)870 9090 712 or call +44 (0)870 9090 711 Social Media within Defence and Military sector www.military-socialmedia.com Day Two I Tuesday 18th November 2014 08.00 Registration & Coffee 08.30 Chairman's Opening Remarks Andrew Morton (Lieutenant Colonel Ret’d), Director of Social Engagement, SHRM NATO PERSPECTIVE 08.40 NATO’s digital outreach • NATO’s new ways of communicating to the world • Why a multi-platform approach is most effective • Measuring effectiveness vs. counting followers • Impact, results and best practices in engaging with multinational and multilingual audiences Steven Mehringer, Head of Communication Services, Public Diplomacy Division, NATO 09.20 NATO ACT Innovation Hub: Collaboration is Key • Online collaboration and building a community • Developing a knowledge base • Social media user training in support of NATO’s goals Rachel Legaspi, Innovation Hub, NATO ACT 10.00 Morning coffee EUROPEAN INSTITUTIONS 10.20 European Commission social media strategy • Outlining the European Commission social media approach • Informing, engaging and interacting with multinational audiences • How the European Commission utilises key platforms Dana Manescu, Head of Sector, Social Media, European Commission 11.00 EU Naval Force and Social Media • A culture change from ‘transmission to a conversation’ • Atalanta Social Media Channels and Website • Future use Lieutenant Michael Quinn, Royal Navy Media Plans Officer, European Union Naval Force 11.40 EU and the Multinational Capability Development Campaign • The use of social media as a situation awareness sensor • The EU’s Common Security & Defence Policy operational context • The use of social media as a form of open source intelligence Chris Stace, Project Officer Information and Management and NEC, European Defence Agency MINISTRY OF DEFENCE 12.20 Understanding the audience and current social media behaviours • Target group analysis • The government and the Military-industrial complex vs. the most powerful person in the world (aka. Emma age 18) • Case examples Erik Lagersten, Director Communication and Public Affairs, Swedish Armed Forces 13.00 Finnish Defence Forces Social Media strategy • From Communication Strategy to StratCom • Engaging with our key audiences • Co-ordinating efforts across different platforms Mika Kalliomaa, Director of Communications, Finnish Defence Forces 13.40 Networking lunch OPERATIONAL USE OF SOCIAL MEDIA 14.40 Narrative Development in operations • The story so far: narrative development tool • Experimenting with narrative lead operations • Global application: UK MoD to Danish Battalions Captain Kristian Soendergaard, SME Info Ops & PsyOps, Department of Joint Operations, Royal Danish Defence College 15.20 Digital influence and social media analytics in denied areas • Cuba: A look at the USAID ZunZuneo experiment • Media capacity building and Measures of Effectiveness (MOE) in Cuba • Leveraging the politics of Revolution in Venezuela Dan Gabriel, CEO, Applied Memetics LLC 16.00 The limitations of crowdsourcing social media intelligence • Compression of response times and crowd lag in an information attack • Corruption of data shared within trusted networks to shape reality • Unattributable information attacks damaging government credibility Dan Thompson, Chief of Public Affairs, Installation Management Command Europe 16.40 Afternoon tea FUTURE OF COMMUNICATIONS 17.00 Mining Social Date for Online Sentiments to Aid Decision Making • What online data is accessible for research purposes and how do you gain access? • Objective focussed data exploration – opportunities and limitations • Exploring the ‘W’s’ – What, when, why, where and who Roy Jacques, Managing Director, Sysomos 17.30 Challenges and opportunities with real time communications • What is real time marketing anyway, and how do we succeed? • How do we measure success of real time communications? • What is the future of social media and real time communications? Fredrik Johnsen, Communications Advisor, Norwegian National Security Authority 18.00 Chairman’s Closing Remarks and Close of Day Two MARKETING OPPORTUNITIES Are you interested in promoting your defence services to a targeted industry sector? SMi offer tailored marketing packages so that your association/publication can gain access to a global market and key decision makers in the defence market. Contact Teri Arri on +44 (0)20 7827 6162 or email tarri@smi-online.co.uk
  4. 4. Overview of workshop: Building Sustainable Social Media - Everyone wants to be "out there" in the social media space and today's military organizations are no different. But, in order to succeed you must have a well thought- out plan that is resourced and strategically integrated into the broader communications efforts of your organization. Having a Facebook page is not a plan - it's a tactic that derives from one. This workshop will focus on how to be successful before you even start and then once you start how to sustain and achieve strategic growth. Agenda: 8.30 Registration and coffee 9.00 Developing an Enduring Plan - Planning for Failure and Success within your social media efforts by taking the necessary steps to prepare • Understanding your Audience, the right Tactics and realistic Objectives • Creating Buy-In Across your Organization -Selling your program to your leadership 9.50 Building an Enduring Team - Daily Execution of the Plan - What do you need to make it possible in terms of personnel? • “Content is King” and someone has to create and curate it! • Managing Content and Maintaining Platforms - How to do this in a sustainable way 10.40 Morning coffee 11.00 Creating Strategic Growth - Fostering a relevant and responsive community that helps your accomplish your communications and organizational objectives • Integrated into all the other pieces of the communications plan are tactics that help your grow - strategically • Measuring and Monitoring Success - You must be able to measure where you program is and where it's going 11.50 Practical Exercise / Discussion - Sharing tools, ideas and best practices 12.30 Close of Workshop About the workshop host: Andrew Morton is marketing and PR executive who’s led public and private organizations to unprecedented levels of brand awareness through interactive strategic communications practices in traditional and new media. Andrew served over twenty years as an Army Officer in leadership positions at all levels, and as the lead for the Army Reserve’s marketing, digital and social media efforts. After his military career he was as an account director at Purple Strategies leading highly successful digital and social media campaigns for Fortune 500 clients. Today, he’s the Director of Social Engagement at the SOCIETY FOR HUMAN RESOURCE MANAGEMENT (SHRM) a global HR professional organization with over 275,000 members- recognized as the authority on the most pressing people management issues of today’s global workforce. Andrew has lead dozens of seminars on strategic and sustainable social media practices and has MCed and presented at conferences in numerous countries. He resides in Washington DC and is happy to claim the most important title of all - “Dad.” HALF-DAY POST-CONFERENCE WORKSHOP A Wednesday 19th November 2014 Marriott Hotel, Regents Park, London 08.30 - 12.30 Creating and Maintaining a Sustainable Social Media Presence within the Defence Environment
  5. 5. Overview of workshop: Social media are the locus of an increasing share of discussion and media activity worldwide. While this offers opportunities in intelligence gathering and sentiment assessment, social media are also a potential communications threat, as issues and crises there can escalate quickly. How can the defence/intelligence community best prepare to take advantage of the capabilities afforded by social media? Why you should attend: • Gain an understanding of potential threats/opportunities inherent in social media • Applied social media listening/intelligence gathering • Workflow and governance for effective social media participation (rules of engagement) • Global/regional/local dimensions of social media interaction Agenda: 13.00 Registration and coffee 13.30 Social media: threats and opportunities 14.30 Regional/Local aspects of social media participation 15.00 Afternoon tea 15.20 Rules of engagement: how and when to participate in social media discussion 15.50 Issues and Crisis management: how to protect your organization’s image online 16.20 Active operations: using social media to reach the people you need to reach 17.00 Close of Workshop About the workshop leaders: Philip Trippenbach develops editorial and content strategy, focused on interactive digital innovation and new platforms. Philip applies his strong editorial background as a journalist, game designer, and producer to digital communications projects for clients including Anglo American, Aviva, Qualcomm, Rolls-Royce, Shell and Xbox. Emil Madsen helps companies achieve success in the digital and social spheres, drawing on experience from working as a strategist in the US, the UK and in Europe. Emil applies a ‘using truth to make decisions’ approach to his digital planning and concept development work, developing digital strategies for brands such as Xbox, Nestle and Disney. About Edelman: Edelman is the world’s largest independent Public Relations Agency, with over 4,800 people in 67 offices worldwide. We provide strategic thinking and deliver high-impact campaigns, across the full spectrum of communications. Edelman Digital is a network of digital professionals expert in using digital communications tools to affect what people think, feel and do. We work on the biggest campaigns for the world’s leading organizations and brands. HALF-DAY POST-CONFERENCE WORKSHOP B Wednesday 19th November 2014 Marriott Hotel, Regents Park, London 13.00 - 17.00 Strategic Review: Threats and Opportunities in Social Media
  6. 6. SOCIAL MEDIA WITHIN DEFENCE AND MILITARY SECTOR Conference: 17th & 18th November 2014 | Marriott Regents Park Hotel | London, UK Workshop: 19th November 2014, London 4 WAYS TO REGISTER FAX your booking form to +44 (0) 870 9090 712 PHONE on +44 (0) 870 9090 711 www.military-socialmedia.com POST your booking form to: Events Team, SMi Group Ltd, 2nd Floor South, Harling House, 47-51 Great Suffolk Street, London, SE1 0BS If you have any further queries please call the Events Team on tel +44 (0) 870 9090 711 or you can email them at events@smi-online.co.uk Payment: If payment is not made at the time of booking, then an invoice will be issued and must be paid immediately and prior to the start of the event. If payment has not been received then credit card details will be requested and payment taken before entry to the event. Bookings within 7 days of event require payment on booking. Access to the Document Portal will not be given until payment has been received. Substitutions/Name Changes: If you are unable to attend you may nominate, in writing, another delegate to take your place at any time prior to the start of the event. Two or more delegates may not ‘share’ a place at an event. Please make separate bookings for each delegate. Cancellation: If you wish to cancel your attendance at an event and you are unable to send a substitute, then we will refund/credit 50% of the due fee less a £50 administration charge, providing that cancellation is made in writing and received at least 28 days prior to the start of the event. Regretfully cancellation after this time cannot be accepted. We will however provide the conferences documentation via the Document Portal to any delegate who has paid but is unable to attend for any reason. Due to the interactive nature of the Briefings we are not normally able to providedocumentationinthesecircumstances.Wecannotacceptcancellationsofordersplaced forDocumentationortheDocumentPortalasthesearereproducedspecificallytoorder.Ifwehave to cancel the event for any reason, then we will make a full refund immediately, but disclaim any further liability. Alterations: It may become necessary for us to make alterations to the content, speakers, timing, venue or date of the event compared to the advertised programme. Data Protection: The SMi Group gathers personal data in accordance with the UK Data Protection Act1998andwemayusethistocontactyoubytelephone,fax,postoremailtotellyouaboutother products and services. Unless you tick here □we may also share your data with third parties offering complementary products or services. If you have any queries or want to update any of the data that we hold then please contact our Database Manager databasemanager@smi-online.co.uk or visitourwebsitewww.smi-online.co.uk/updatesquotingtheURNasdetailedaboveyouraddresson the attached letter. Unique Reference Number Our Reference D-064 Terms and Conditions of Booking DELEGATE DETAILS Please complete fully and clearly in capital letters. Please photocopy for additional delegates. Title: Forename: Surname: Job Title: Department/Division: Company/Organisation: Email: Company VAT Number: Address: Town/City: Post/Zip Code: Country: Direct Tel: Direct Fax: Mobile: Switchboard: Signature: Date: I agree to be bound by SMi's Terms and Conditions of Booking. ACCOUNTS DEPT Title: Forename: Surname: Email: Address (if different from above): Town/City: Post/Zip Code: Country: Direct Tel: Direct Fax: Payment must be made to SMi Group Ltd, and received before the event, by one of the following methods quoting reference D-064 and the delegate’s name. Bookings made within 7 days of the event require payment on booking, methods of payment are below. Please indicate method of payment: □ UK BACS Sort Code 300009, Account 00936418 □ Wire Transfer Lloyds TSB Bank plc, 39 Threadneedle Street, London, EC2R 8AU Swift (BIC): LOYDGB21013, Account 00936418 IBAN GB48 LOYD 3000 0900 9364 18 □ Cheque We can only accept Sterling cheques drawn on a UK bank. □ Credit Card □ Visa □ MasterCard □ American Express All credit card payments will be subject to standard credit card charges. Card No: □□□□ □□□□ □□□□ □□□□ Valid From □□/□□ Expiry Date □□/□□ CVV Number □□□□ 3 digit security on reverse of card, 4 digits for AMEX card Cardholder’s Name: Signature: Date: I agree to be bound by SMi's Terms and Conditions of Booking. Card Billing Address (If different from above): LIVE STREAMING/ON DEMAND/DOCUMENTATION Unable to travel, but would like to watch the conference live, ask questions, participate as if you were in the room? Price Total □ Live Streaming £999.00 + VAT £1198.80 □ On demand £599.00 + VAT £718.80 (available 24 hours after the event) □ Access to the conference documentation on the Document Portal £499.00 + VAT £598.80 □ The Conference Presentations – paper copy £499.00 - £499.00 (or only £300 if ordered with the Document Portal) PAYMENT □ Book by 18th July to receive £300 off the conference price □ Book by 30th September to receive £100 off the conference price EARLY BIRD DISCOUNT VAT VAT at 20% is charged on the attendance fees for all delegates. VAT is also charged on live Streaming, on Demand, Document portal and literature distribution for all UK customers and for those EU Customers not supplying a registration number for their own country here CONFERENCE PRICES GROUP DISCOUNTS AVAILABLE I would like to attend: (Please tick as appropriate) Fee Total COMMERCIAL ORGANISATIONS □ Conference & 2 Workshops £2697.00 +VAT £3263.40 □ Conference & 1 Workshop □ A □ B £2098.00 +VAT £2517.60 □ Conference only £1499.00 +VAT £1798.80 □ 2 Workshops only £1198.00 +VAT £1437.60 □ 1 workshop only □ A □ B £599.00 +VAT £718.80 MILITARY, GOVERNMENT, PUBLIC SECTOR RATE □ Conference & 2 Workshops £2097.00 +VAT £2516.40 □ Conference & 1 Workshop □ A □ B £1498.00 +VAT £1797.60 □ Conference only £899.00 +VAT £1078.80 □ 2 Workshops only £1198.00 +VAT £1437.60 □ 1 workshop only □ A □ B £599.00 +VAT £718.80 PROMOTIONAL LITERATURE DISTRIBUTION □ Distribution of your company’s promotional literature to all conference attendees £999.00 + VAT £1198.80 The conference fee includes refreshments, lunch, conference papers, and access to the Document Portal. Presentations that are available for download will be subject to distribution rights by speakers. Please note that some presentations may not be available for download. Access information for the document portal will be sent to the e-mail address provided during registration. Details are sent within 24 hours post conference. VENUE Marriott Regents Park Hotel, 128 King Henry's Road, London, NW3 3ST □ Please contact me to book my hotel Alternatively call us on +44 (0) 870 9090 711, email: hotels@smi-online.co.uk or fax +44 (0) 870 9090 712

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