SMiCS openening Engage or Die

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Opening at SMiCS2011 in Monte Carlo by Karl-Heinz Land

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SMiCS openening Engage or Die

  1. 1. MicroStrategy SMiCS „Engage or Die“ Monte Carlo, July 12 - 2011
  2. 2. Disruptive Change How social & mobile is changing everything? MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  3. 3. Social  iCommerce  -­‐  Drivers   Social-­‐ nomics   Long   Tail   Tipping  Point  3   MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  4. 4. How to tame the social beast? MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  5. 5. AgendaTuesday 12th July12:00 Registration, Lunch and Networking14:00 Welcome Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy14:15 Opening Keynote: “Engage or die!” Brian Solis, Book Author, Analyst, Sociologist & Futurist15:30 Break16:00 Intelligent Commerce – now! Michael J. Saylor, CEO and Founder MicroStrategy17:15 From CRM to Social CRM Don Peppers, Founding Partner Peppers & Rogers18:15 Social media impacting brands and media spend Martin Hubert, CEO eprofessional/Axel Springer group19:00 Close22:00 Party - Zelos World MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  6. 6. AgendaWednesday 13th July (am)09:00 Welcome Sanju Bansal, Chief Operating Officer, MicroStrategy09:10 Why you really should “like” facebook Tim Campos, CIO, Facebook09:40 MicroStrategy Social Platform Michael J. Saylor, CEO, Founder and President, MicroStrategy10:10 alert: Maximizing the Potential of Your Facebook Fan Base Fernando Gonzalez, Senior Director, alert, MicroStrategy10:30 Harnessing the Power of Facebook Data (Easier Said than Done!) Mark LaRow, Vice President, Products, MicroStrategy10:50 Customer Awards Sanju Bansal, Chief Operating Officer, MicroStrategy11:15 Social Intelligence Customer Case: Guess? inc Mike Relich, Executive Vice President, CIO and Strategy, Guess? inc11:30 Social Intelligence Customer Case: M2Beauté Frank Zurlino, Managing Partner, Horn & Company11:45 How to implement a social media strategy Prof. Peter Gentsch, Chief Analyst and Scientist, Business Intelligence Group12:30 How to convert fans into “Superfans” and why you should Don Peppers, Founding Partner Peppers & Rogers13:15 Lunch MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  7. 7. AgendaWednesday 13th July (pm)14:15 Introduction & moderation Prof. Peter Gentsch, Chief Analyst and Scientist, Business Intelligence Group14:30 Demystifying Facebook Marketing Roland Fiege, Senior Director of Social Media Marketing, MicroStrategy15:15 Social Intelligence for Retailers Christian Pereira, Senior Director Sales Social Media, MicroStrategy16:00 Social Intelligence for Hospitality & Events Nishat Mehta, Vice President, alert, MicroStrategy16:45 Closing Address Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy17:00 Open end: round table discussions and Q&A all speakers Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy MicroStrategy Confidential. Distribution Prohibited without Prior Authorization

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