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SMiCS openening Engage or Die
SMiCS openening Engage or Die
SMiCS openening Engage or Die
SMiCS openening Engage or Die
SMiCS openening Engage or Die
SMiCS openening Engage or Die
SMiCS openening Engage or Die
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SMiCS openening Engage or Die

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Opening at SMiCS2011 in Monte Carlo by Karl-Heinz Land

Opening at SMiCS2011 in Monte Carlo by Karl-Heinz Land

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  • 1. MicroStrategy SMiCS „Engage or Die“ Monte Carlo, July 12 - 2011
  • 2. Disruptive Change How social & mobile is changing everything? MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  • 3. Social  iCommerce  -­‐  Drivers   Social-­‐ nomics   Long   Tail   Tipping  Point  3   MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  • 4. How to tame the social beast? MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  • 5. AgendaTuesday 12th July12:00 Registration, Lunch and Networking14:00 Welcome Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy14:15 Opening Keynote: “Engage or die!” Brian Solis, Book Author, Analyst, Sociologist & Futurist15:30 Break16:00 Intelligent Commerce – now! Michael J. Saylor, CEO and Founder MicroStrategy17:15 From CRM to Social CRM Don Peppers, Founding Partner Peppers & Rogers18:15 Social media impacting brands and media spend Martin Hubert, CEO eprofessional/Axel Springer group19:00 Close22:00 Party - Zelos World MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  • 6. AgendaWednesday 13th July (am)09:00 Welcome Sanju Bansal, Chief Operating Officer, MicroStrategy09:10 Why you really should “like” facebook Tim Campos, CIO, Facebook09:40 MicroStrategy Social Platform Michael J. Saylor, CEO, Founder and President, MicroStrategy10:10 alert: Maximizing the Potential of Your Facebook Fan Base Fernando Gonzalez, Senior Director, alert, MicroStrategy10:30 Harnessing the Power of Facebook Data (Easier Said than Done!) Mark LaRow, Vice President, Products, MicroStrategy10:50 Customer Awards Sanju Bansal, Chief Operating Officer, MicroStrategy11:15 Social Intelligence Customer Case: Guess? inc Mike Relich, Executive Vice President, CIO and Strategy, Guess? inc11:30 Social Intelligence Customer Case: M2Beauté Frank Zurlino, Managing Partner, Horn & Company11:45 How to implement a social media strategy Prof. Peter Gentsch, Chief Analyst and Scientist, Business Intelligence Group12:30 How to convert fans into “Superfans” and why you should Don Peppers, Founding Partner Peppers & Rogers13:15 Lunch MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  • 7. AgendaWednesday 13th July (pm)14:15 Introduction & moderation Prof. Peter Gentsch, Chief Analyst and Scientist, Business Intelligence Group14:30 Demystifying Facebook Marketing Roland Fiege, Senior Director of Social Media Marketing, MicroStrategy15:15 Social Intelligence for Retailers Christian Pereira, Senior Director Sales Social Media, MicroStrategy16:00 Social Intelligence for Hospitality & Events Nishat Mehta, Vice President, alert, MicroStrategy16:45 Closing Address Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy17:00 Open end: round table discussions and Q&A all speakers Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy MicroStrategy Confidential. Distribution Prohibited without Prior Authorization

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