Strong Brand PortfolioYoung Women & Men Women Young Women & Men Demographics 18 – 25 25 – over 40 16 – 23 Upscale, sophisticatedSexy, young, Affordable, young, Brand line of contemporaryfashion-forward line trend-right line Statement fashionApparel, Accessories & Apparel, Accessories & Apparel, Accessories Lifestyle Footwear Footwear & Footwear Assortment Secondary Retail & Retail Strategy A & B Malls A Malls Key Outlet Malls 3
Global Retail Presence EUROPE & MIDDLE EAST ASIA 508 368AMERICAS 545 1,421 Stores in 90 Countries 4
Current Marketingü Traditional Marketing Spend ü Billboards, Print, Entertainment ü Fashion Show & Sponsorshipsü Digital Marketing Spend ü Branded applications ü Ad buys on search and social networks Sunset Strip Billboard: Los Angeles 6
Social Initiativesü FB Pages for each Brandü Over 1M likesü Integration with Twitter and Facebook on Apps FB Integration 8
Importance of Socialü Company initiatives around Socialü Interact with Customersü Power of “Friend” Recommendationü Brand Loyalty 9
alertü Early Adopter Programü Guess: innovation through technologyü Personalize the social experienceü Network of SuperFansü Segmentation 10
Promotion Planü Channels ü In-store ads, email ü Post on Facebook, Twitterü Messaging ü Special offers ü Exclusive content ü Loyalty incentives 11
Expectations and Targetsü Expected to Increase ü awareness of brands ü customer loyalty ü ability to cross market ü specificity of sponsorshipsü 250,000 SuperFans in first yearü Measure return on investment 12
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