Michael J. Saylor Intelligent Commerce – now!

Four Global Technology Trends! Michael Saylor, CEO

2011 is the beginning of a transformational era! The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document  2! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

Four Unprecedented Technology Forces Are Reshaping   Companies, Industries, and Economies! The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document  3! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

MOBILE! The Fifth Wave of Information Technology  TRENDS! Will Dwarf All Previous Waves! Mainframe Mini Personal Desktop Mobile Compu.ng Compu.ng Compu.ng Internet Internet (1960-‐1980) (1980-‐1990) (1990-‐2000) (2000-‐2010) (2010-‐ ) 1M Users 10M Users 100M Users 1,400M Users 5,000M Users Source: Morgan Stanley, The Mobile Internet Report Global shipments of smart phones & tablets are ! expected to exceed that of PCʼs & laptops in Q3 2011! The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document   4! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

MOBILE! Mobile Software Will Replace Everything  TRENDS! that People Write, Carry, and Touch Today! Everything People Write, Carry, and Touch Today ! •  Cash! •  Loyalty Cards! •  Letters! ! •  Credit Cards! •  Insurance Cards! •  Memos! •  Security Cards! •  Maps! •  Newspaper! •  Key Cards! •  Contacts Book! •  Magazines! •  Keys! •  Diary! •  Business Cards! •  Camera! •  Family Photos! •  Junk Mail! •  Album! •  Mp3 Player! •  Bills! •  Radio! •  Drivers License! •  Invoices! •  Receipts! •  Data Storage! •  Sales Reports! •  Notes! •  Watch/Alarm! •  Financial Reports! •  Tickets! •  Calculator! •  Expense Reports! Replaced   by   Mobile Software! The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document   5! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

MOBILE! Entire Industries Are Being Reshaped   TRENDS TRENDS! by Mobile Software! Traditional ! Online! “Hijacked” ! Retail! ! Retail ! Retail The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document   6! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

MOBILE! Companies Will Need to Create 100ʼs of New MobileTRENDS! Apps and Mobile Front-ends to Existing Applications! Every customer-facing process! Every internal business process! Human Resources! General Mgmt! Sales Force! Hiring! Carbon Emissions! Lead tracking! Bonuses! Hot Desk Locator! T&E Tracking! Training Mgmt! Employee Info! Customer Info! Time-off Request! Product Sales! Churn Rates! Expense Approval! Partner Sales! Quotas! T&E Tracking! Corporate Events! Pipeline! Salary Review! Facilities! Services! The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document   7! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

MOBILE! MicroStrategy Mobile App Platform Can DeliverTRENDS! Three Core Capabilities of Mobile Applications! Intelligence! Transaction! Multi-media! No Coding Required! Platform Less Technical Skill Required! More Apps in Less Time! Approach ! Enterprise-caliber: Performance, Security, Scalability! The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document   8! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

SOCIAL! Enterprises Must Embrace the SocialTRENDS! Phenomenon Because…! It s Where All! It s Where All the It s Where All the the People Are ! Personal Data is ! Connections Are ! Facebook Users ! 750M People Contribute! 750M People Connect With! 750M Total Users  •  Name! •  Birth Date! 250M Mobile Users! •  Age! •  Location! •  Hometown! Facebook Attention! •  Education! •  College! 62 Minutes / Day / User ! •  Employer! •  Family! 5.3 New Objects / Day / User ! •  Events! •  Check-ins! •  Likes! •  Interests! Facebook Trafﬁc! •  Philosophy! •  Friends! Each one! •  Contact Info! Connected! ¼ of all U.S. Page Views ! To: ! 30% of all Internet Sessions ! Creating the Worlds Most Comprehensive and Up-to-date 130 Other People! 38% of all Referrals Originate from Links on Facebook ! Data on Personal Demographics 80 Communities, Groups, Events! and Interests ! 9 Favorite Brands & Companies! The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document   9! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

SOCIAL! Facebookʼs Remarkable Growth Is a Result  TRENDS! of the Brilliance of the “Social Graph”! Organic  Growth Everywhere! Viral   Channels Propagate Ideas Quickly! Networked Interconnections Reach all Corners! The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document   10! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

SOCIAL! Enterprises and their Applications Operate in a MuchTRENDS! Different Way and Are Based on Different Technology! How Enterprises  How Social Networks Operate! Operate ! Fundamental Differences Create a Barrier! Social Graph! Relational ! Controlled! Organic! Predictable! Viral! Hierarchical! Networked! The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document   11! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

SOCIAL! MicroStrategy Social Platforms Bridge the Gap and EnableTRENDS! Companies to Deliver Powerful Socially-aware Applications! How Enterprises  How Social Networks Operate! Operate ! MicroStrategy  Gateway for Social Graph! Relational ! Facebook ! Controlled! Organic! Predictable! Viral! Hierarchical! Networked! The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document   12! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

SOCIAL!TRENDS! Keynote Tomorrow! ! Will Feature the MicroStrategy Gateway for Facebook ! The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document   13! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

BIG DATA! Data Volumes Being Generated Are  TRENDS! Exploding Exponentially! 30 Billion New! 10 Trillion Texts! 8 Exabytes! Content Pieces ! Projected Worldwide! of Business Added Monthly to for 2013! Data! Facebook! Created Annually by Companies! 4 Exabytes of 35 Hours! of Video! 140 Million Sensor Data! Created Annually by Uploaded Every Tweets! RFIDs, GPS, Phones! Minute to YouTube! Sent Per Day! Sources: Facebook Statistics, YouTube Statistics, Tweeter Statistics, Mobile Marketing Center, IDC, The Economist The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document   14! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

BIG DATA! The Growth of Data is Accelerating, Driven by theTRENDS! Avalanche of Information Coming from Clouds! In 1990, the Largest BI Database was 200GB ! ! In 2011, Kids Upload 200GB Videos Everyday! Big! Data! Public Clouds! Google, Twitter, Wiki ! Financial Online ! POS Data! Private Clouds! Data! Commerce Facebook ! Data! ! Mobile Network &! Crowd Source ! iOS, Android! The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document   15! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

BIG DATA! High Performance at High Scale Will Become theTRENDS! Predominant Technical Challenge with Big Data! Large Ever Higher 1,000,000,000s Performance Required! 100,000,000s Social Intelligence #of Users 1,000,000s Mobile Intelligence 10,000s Web Intelligence 100s Desktop Small BI Megabytes Gigabytes Terabytes Petabytes Exabytes Small Data Big The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document   16! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

BIG DATA! MicroStrategy Launched the “High Performance Initiative”  TRENDS! in 2009 and It Has Produced Substantial Results! High Performance Initiative! 2010! 2011! MicroStrategy 9.0! MicroStrategy 9.2.1! The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document   17! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

CLOUD! Cloud Networks Are Altering the Landscape forTRENDS! Both Individuals and Businesses! Cloud Networks Empower Cloud Networks Empower Individuals with Businesses to Tackle More Enterprise Capabilities! Projects by Reducing Risk, Capital, and Time! Individual! Business! Blogspot Facebook Google MicroStrategy Maps Twitter Force.com Wikipedia YouTube Amazon Paypal IBM Flikr ebay The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document   18! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

CLOUD!TRENDS! Higher Less Quicker Performance Expensive Faster .me to market, Architected and No up-‐front capital more flexible, easier to con.nuously op.mized expenditure, five year total buy, quicker to deploy for speed and scalability cost advantage The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document   19! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

CLOUD! MicroStrategy Cloud = BI + Database + ETLTRENDS! Cloud Business Intelligence •  Scalable to 1 million users •  Complete MicroStrategy plaWorm Cloud Analytical Database •  State of the art performance-‐op.mized Integrated and database optimized. ! •  Scalable to 100 TB Cloud ETL •  High throughput, parallel data loading •  Integrates on-‐premises or cloud-‐based data sources The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document   20! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

CLOUD! MicroStrategy Cloud = BI + Database + ETLTRENDS! The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document   21! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

CLOUD! 10x Higher Performance Than On-premise BI!TRENDS! $100M Investment! World-class Experts! Hardware, Software,! Executives, Architects,   Networks, Facilities! Designers, Operators! The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document   22! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

CLOUD! MicroStrategy Cloud Offerings TRENDS! Supporting BI, Mobile and Social Applications! $100 Million Infrastructure! World Class Experts! BI Mobile Social Platform Platform Platform Strategic BI Apps! Mobile BI! Social Marketing! Dept. BI Apps! Mobile Transactions! Customer Engagement! Existing BI Apps! Mobile Multi-media! Social Commerce! The Information Contained In This Presentation Is Conﬁdential And Proprietary To MicroStrategy. The Recipient Of This Document   23! CONFIDENTIAL Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose   Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited. !

Michael J. Saylor Intelligent Commerce – now!

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