#smib09 Social Media in Business 2009<br />Peter Crosby<br />@petercrosby<br />
A quick word on viadeo…<br />25 million+ members worldwide<br />     100,000+ connections made daily<br />     over 2 mill...
but first… a bit of a survey…<br />…don’t worry, no hugging or talking to iphone wielding strangers involved…<br />Make a ...
smartphone: http://poll4.com
twitter: @poll</li></li></ul><li>
the bullets…:<br />
PERSONALIZED<br />     SEGMENTED<br />     NATURAL<br />the bullets…:<br />
PERSONALIZED:Hire a sniper, not a bomber…<br />
SEGMENTED:who do you want to target?<br />
NATURAL: Don’t create communities. Go seek them out...<br />Source: Wired magazine<br />
NEXT: Here comes the future & you can’t run from it…:<br />
the take away:<br />
the take away:<br />PERSONALIZED<br />     SEGMENTED<br />     NATURAL<br />
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SMiB09 Peter Crosby

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Social Media in Business Keynote - Peter Crosby of Viadeo
Peter is COO of Viadeo Europe and is responsible for European business development, sales & marketing.

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  • SMiB09 Peter Crosby

    1. 1. #smib09 Social Media in Business 2009<br />Peter Crosby<br />@petercrosby<br />
    2. 2. A quick word on viadeo…<br />25 million+ members worldwide<br /> 100,000+ connections made daily<br /> over 2 million profile views a day<br />
    3. 3. but first… a bit of a survey…<br />…don’t worry, no hugging or talking to iphone wielding strangers involved…<br />Make a note of one of these:<br /><ul><li>text: +44 7624 806 527
    4. 4. smartphone: http://poll4.com
    5. 5. twitter: @poll</li></li></ul><li>
    6. 6.
    7. 7.
    8. 8.
    9. 9.
    10. 10. the bullets…:<br />
    11. 11. PERSONALIZED<br /> SEGMENTED<br /> NATURAL<br />the bullets…:<br />
    12. 12. PERSONALIZED:Hire a sniper, not a bomber…<br />
    13. 13. SEGMENTED:who do you want to target?<br />
    14. 14. NATURAL: Don’t create communities. Go seek them out...<br />Source: Wired magazine<br />
    15. 15. NEXT: Here comes the future & you can’t run from it…:<br />
    16. 16. the take away:<br />
    17. 17. the take away:<br />PERSONALIZED<br /> SEGMENTED<br /> NATURAL<br />
    18. 18. twitter: <br />@petercrosby<br />

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