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SMiB09 Katy Howell
 

SMiB09 Katy Howell

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Moving Beyond ‘Bubble’ Communication ...

Moving Beyond ‘Bubble’ Communication
Katy Howell (Immediate Future) - Dipping toes in Twitter and trialing Facebook are a great start, but for social media to have impact, brands need to take the plunge. Funnelling communities, mapping to business ROI and extending the communications beyond seeding promotions.

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    SMiB09 Katy Howell SMiB09 Katy Howell Presentation Transcript

    • Beyond bubble communications immediate future.
    • Reach Popularity Frequency immediate future.
    • 178,000 fans 55,000 views immediate future.
    • immediate future.
    • immediate future.
    • immediate future.
    • Picture of papers • It is not what you say that has power.... 73% of online shoppers agree that • Influencers the opinions of "people like me" are the most trusted • Passions Product recommendations from friends are twice as influential as • Behaviours product recommendations from merchants (46% vs. 24%) www.ripple6.com/marketing/ecommerce.html immediate future.
    • “Two-thirds of the economy influenced by third-party recommendation” immediate future.
    • immediate future.
    • Picture of tribes immediate future.
    • Hostess with the... immediate future.
    • When two tribes go to... immediate future.
    • Understand behaviours Bargains Hunter Information Gatherer Advice Collaborator immediate future.
    • A simple tweak immediate future.
    • Funnel the community Awareness Sharing Advocacy immediate future.