Heather Taylor - #smib presentation

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Paypal adaptability

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Heather Taylor - #smib presentation

  1. 1. 21 May, 2010<br />Adaptability in Social Media<br />
  2. 2. Advocates<br />www.flickr.com/photos/zadeus/ www.flickr.com/photos/18161462@N00/ www.flickr.com/photos/iamthebestartist/<br />
  3. 3. transparency<br />http://www.flickr.com/photos/79286287@N00/<br />
  4. 4.
  5. 5. A few numbers…<br />Let’s Talk has been visited by readers in 156 countries around the world with nearly 70% of users from the UK which is the target audience. The top 10 countries that have users that visited Let’s Talk are:<br />1) United Kingdom<br />2) US<br />3) Ireland<br />4) Germany<br />5) Australia<br />6) Canada<br />7) France<br />8) India<br />9) Spain<br />10) Netherlands<br />71, 442 site visits<br />61, 698 unique visitors<br />217, 102 page views<br />150, 557 unique pageviews<br />3.04 average page views/ visit<br />2 :15 average minutes on site<br /> <br />We’ve also had: <br /><ul><li>669 testimonials
  6. 6. 1082 questions
  7. 7. 300 offline customer service resolutions</li></li></ul><li>www.flickr.com/photos/calavera/<br />
  8. 8.
  9. 9. Comments on About us page<br />Does JK Rowling work for PayPal UK? Sheer genius<br />*NICE, watch the "photos" <br />Love it. Watch faces<br />WHOA! Cool.<br />nice. oh, the simple things! <br />Kinda spooky but cute<br />I wanna do similar page;)<br />This is great.<br />schöneidee<br />Fun execution on "about us" page @ paypal<br />MUST SEE <br />Lovely easter egg on PayPal UK. Why did nobody tell me when I spoke at eBay?!<br />I love it! much more interesting than the usual "About Us"<br />Retweeted95 times in 18 hours<br />
  10. 10.
  11. 11. But how do I make my company more adaptable?<br />
  12. 12. Educate<br />www.flickr.com/photos/bloem/<br />
  13. 13. Play<br />www.flickr.com/photos/26098838@N08/<br />
  14. 14. Be bold<br />www.flickr.com/photos/43109834@N07/<br />
  15. 15. Any Questions?<br />Heather taylor<br />htaylor@paypal.com<br />0208 439 2111<br />www.paypal-talk.co.uk<br />

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