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Alan Stevens - #smib10 Presentation
 

Alan Stevens - #smib10 Presentation

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How To Ping Your Business

How To Ping Your Business

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    Alan Stevens - #smib10 Presentation Alan Stevens - #smib10 Presentation Presentation Transcript

    • “Ping” your business
      Alan Stevens, MediaCoach
      www.mediacoach.co.uk
    • “Ping” your business
      How to tap into the power of social media to massively improve your profile and profits
    • Or....
      How to appear around 27,000,000 times a year for a spend of.....
    • This much each week
    • Alan’s Media Rule 1
      If you can’t get on the media, make your own media
    • Internet Radio
    • How to produce an Internet Radio Show
      Step-by-step guide at:
      www.alanstevens.net/podcasting.htm
    • Video
    • How to create an Internet TV Show
      Capture the clips (Creative Vado, Flip)
      Edit the clips, dub voice and music (Windows Movie Maker)
      Save as a YouTube compatible file
      Upload to YouTube
      Tell the world
    • Financial companies using social media well
    • Ernst & Young - careers
    • Wells Fargo – blogs/second life
    • Fidelity – audio podcasts
    • Quicken – Picture sharing
    • Intuit – Tax Wiki
    • Twitter for Business
    • Alan’s advice for Twitter
      Be polite
      Be helpful
      Don’t over-market yourself
      Engage in conversation
      Have a picture, bio and landing page
    • for Business
    • Case study - Starbucks
    • Case study – Ben & Jerry’s
    • Getting it wrong - Nestle
    • Seven rules for business successon Facebook
    • Treat fans individually
    • Create new pages, not new profiles
    • Never send spam
    • Learn from your experience
    • Set campaign budget limits
    • Offer incentives
    • Go mobile
      More than 100 million mobile Facebook users
      People that use Facebook on their mobile devices are twice as active
      More than 200 mobile operators in 60 countries developing Facebook services
      Source – Facebook press office March 2010
    • Seven rules for Facebook success
      Treat fans individually
      Create new pages, not new profiles
      Never send spam
      Learn from your experience
      Set campaign budget limits
      Offer incentives
      Go mobile
    • Putting it all together
    • My Marketing budget
      244 pounds per year
    • My Marketing reach
      Approx. 27 Million viewings per year
      Plus TV, Radio, Articles, Ecademy, Other Social Networks (Facebook, LinkedIn etc)
    • Tip
      It’s not just being good....
      It’s being SEEN and HEARD being good
    • What’s the message?
    • Tip
      Seize every social media opportunity
    • Thanks for listening
      Web: www.mediacoach.co.uk
      Email: alan@mediacoach.co.uk
      Twitter : mediacoach
      Phone: 020 8220 6919
      Skype: mediacoach