Alan Stevens - #smib10 Presentation

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How To Ping Your Business

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Alan Stevens - #smib10 Presentation

  1. 1. “Ping” your business<br />Alan Stevens, MediaCoach<br />www.mediacoach.co.uk<br />
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  4. 4. “Ping” your business<br />How to tap into the power of social media to massively improve your profile and profits<br />
  5. 5. Or....<br />How to appear around 27,000,000 times a year for a spend of.....<br />
  6. 6. This much each week<br />
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  13. 13. Alan’s Media Rule 1<br />If you can’t get on the media, make your own media<br />
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  16. 16. Internet Radio<br />
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  18. 18. How to produce an Internet Radio Show<br />Step-by-step guide at:<br />www.alanstevens.net/podcasting.htm<br />
  19. 19. Video<br />
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  21. 21. How to create an Internet TV Show<br />Capture the clips (Creative Vado, Flip)<br />Edit the clips, dub voice and music (Windows Movie Maker)<br />Save as a YouTube compatible file<br />Upload to YouTube<br />Tell the world<br />
  22. 22. Financial companies using social media well<br />
  23. 23. Ernst & Young - careers<br />
  24. 24. Wells Fargo – blogs/second life<br />
  25. 25. Fidelity – audio podcasts<br />
  26. 26. Quicken – Picture sharing<br />
  27. 27. Intuit – Tax Wiki<br />
  28. 28. Twitter for Business<br />
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  43. 43. Alan’s advice for Twitter<br />Be polite<br />Be helpful<br />Don’t over-market yourself<br />Engage in conversation<br />Have a picture, bio and landing page<br />
  44. 44. for Business<br />
  45. 45. Case study - Starbucks<br />
  46. 46. Case study – Ben & Jerry’s<br />
  47. 47. Getting it wrong - Nestle<br />
  48. 48. Seven rules for business successon Facebook<br />
  49. 49. Treat fans individually<br />
  50. 50. Create new pages, not new profiles<br />
  51. 51. Never send spam<br />
  52. 52. Learn from your experience<br />
  53. 53. Set campaign budget limits<br />
  54. 54. Offer incentives<br />
  55. 55. Go mobile<br />More than 100 million mobile Facebook users<br />People that use Facebook on their mobile devices are twice as active<br />More than 200 mobile operators in 60 countries developing Facebook services<br />Source – Facebook press office March 2010<br />
  56. 56. Seven rules for Facebook success<br />Treat fans individually<br />Create new pages, not new profiles<br />Never send spam<br />Learn from your experience<br />Set campaign budget limits<br />Offer incentives<br />Go mobile<br />
  57. 57. Putting it all together<br />
  58. 58. My Marketing budget<br />244 pounds per year<br />
  59. 59. My Marketing reach<br />Approx. 27 Million viewings per year<br />Plus TV, Radio, Articles, Ecademy, Other Social Networks (Facebook, LinkedIn etc)<br />
  60. 60. Tip<br />It’s not just being good....<br />It’s being SEEN and HEARD being good<br />
  61. 61. What’s the message?<br />
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  65. 65. Tip<br />Seize every social media opportunity<br />
  66. 66. Thanks for listening<br />Web: www.mediacoach.co.uk<br />Email: alan@mediacoach.co.uk<br />Twitter : mediacoach<br />Phone: 020 8220 6919 <br />Skype: mediacoach<br />

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