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Logo design notes
 

Logo design notes

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notes for graphic design class on what logos are

notes for graphic design class on what logos are

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    Logo design notes Logo design notes Presentation Transcript

    • Logo Design
      Graphic Design Notes
    • Logo
      A visual & verbal symbolic representation of a company, product, or “thing”
      Logos can consist of:
      Pictures/images
      Text
      Color
      Shapes
    • Logo Design Tips
      The logo should symbolize the company or product
      not be the greatest piece of art in the world
    • Logo Design Tips
      Adaptability:
      The symbol should be able to be reproduced in various sizes and physical materials
      Fabric (t-shirt, hats…)
      Paper (ads in newspapers and magazines)
      Billboards
      Posters
      3-D
      Web
      TV
    • Logo Design Tips
      Full color
      Magazines, web…
      1-color
      Newspaper ads
      T-shirts/hats
      Full color ads much more expensive to print
      than 1-color ads
    • Logo Design Tips
      Logos should be easy to read and comprehend!
    • Logo Design Tips
      Simplicity is best
      Font
      Colors
      No more than 2 colors (due to price of printing with multiple colors)
      Best color combinations:
      White on Black or Black on White
      Yellow on Black or Black on Yellow
      Yellow on Red or Red on Yellow
    • Parts of a Logo
      Mark
      The symbol that represents the company
      Company Name
      The name of the company
      Strapline (optional)
      Tag or motto
    • Using Symmetry
      Symmetry is when one shape becomes exactly like another if you flip, slide or turn it
      3 types symmetry to transform an image in Logos
    • Reflection Symmetry
      Mirror or flip symmetry
      One side is a mirror image of another
      You can put a vertical line down the middle of the image to see “mirror” image of one side
    • Rotation Symmetry
      Can be produced by turning an object degrees
    • Translation Symmetry
      Laying objects without flipping or turning objects
    • Specific Types of Logos
      Ligatures
      Lettermark
      Wordmark
      Monograms
    • Ligatures
      These are types of logos that consist of connected letters.
    • Lettermarks
      These are types of logos where a letter in the logo is replaced by a graphic
    • Wordmarks
      Font based logos where an entire word in the name is graphic in nature due to font/typeface choice
    • Monograms
      Logo composed of typically initials or name of company used as an identifying mark usually in a circular shape