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Mktg 111

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Presentation for a library instruction session to the MKTG 111 class.

Presentation for a library instruction session to the MKTG 111 class.

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  • Transcript

    • 1. MKTG 111 Marketing Sarah Forbes Liaison Co-op Librarian wonderferret
    • 2. Agenda
      • Guide to Research
      • Industry/Company Information
      • Competition
      • Databases
      • Q & A
    • 3. Research- Locating Resources
      • Locating quality resources for your assignment.
      • Remember your assignment requirements
      • Identify main concepts & keywords
      • Choose alternate keywords (environment or sustainability or green)
      • Use the library catalogue and library research databases
    • 4. Getting Started
      • http://library.humber.ca/
      • Course Related Materials
    • 5. NAICS
      • North America
      • Classification system for industry
      • Definitions for industrial sectors
      • Allows for statistical analysis
      • http://www.statcan.ca/english/Subjects/Standard/naics/2007/naics07-menu.htm
    • 6. NAICS
    • 7. NAICS
      • 31 Manufacturing
      • 312 Beverage and Tobacco Product Manufacturing
      • 3121 Beverage Manufacturing
      • 31212 Breweries
      • This industry comprises establishments primarily engaged in brewing beer, ale, malt liquors and non-alcoholic beer.
    • 8. Finding Industry Information
      • Industry Canada
      • Detailed Canadian Industry Information
      • US Commercial Service
      • Snapshots of Canadian Industry
      • FPinfomart
      • Canadian Publicly Traded Companies
    • 9. Finding Industry Information
      • Conference Board of Canada
      • Selected Reports
      • Association websites
      • Ex Brewers Association of Canada
      • Location: Quick Reference, 3 rd . Floor
    • 10. Competition HF3001 .M37 2008 Reference 3 rd Floor
    • 11. Competition
      • Scott’s Directory
      • Google Product Search
      • Pricing information
      • Store Websites
      • Pricing and Product Information
    • 12. Competition
      • Company Websites
      • Information on the product
      • Association Websites
      • General Issues
      • Also look at Consumer Reports Magazine; Trade Magazines
    • 13. Business Magazines
    • 14. Finding Articles
      • ABI/Inform Global : incorporates management, industry and company-specific information with a global outlook.
      • Business Source Premier : Covers all business disciplines, including marketing, management, finance & economics, includes market research reports; industry reports, country reports & SWOT analysis.
      • CBCA Fulltext Business : A Canadian business database
      • Lexis Nexis : Legal, news and business information service which contains several thousand full-text publications.
    • 15. Other Issues
      • Statistics Canada
      • Agriculture Canada
      • Canadian Heritage
    • 16. Finding Books
      • Library Catalogue
    • 17.  
    • 18. Caroline Stewart [email_address] Ext. 6075 Room GH 208C brookenovak Access Sarah Forbes [email_address]

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