• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Mktg 111
 

Mktg 111

on

  • 673 views

Presentation for a library instruction session to the MKTG 111 class.

Presentation for a library instruction session to the MKTG 111 class.

Statistics

Views

Total Views
673
Views on SlideShare
673
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Mktg 111 Mktg 111 Presentation Transcript

  • MKTG 111 Marketing Sarah Forbes Liaison Co-op Librarian wonderferret
  • Agenda
    • Guide to Research
    • Industry/Company Information
    • Competition
    • Databases
    • Q & A
  • Research- Locating Resources
    • Locating quality resources for your assignment.
    • Remember your assignment requirements
    • Identify main concepts & keywords
    • Choose alternate keywords (environment or sustainability or green)
    • Use the library catalogue and library research databases
  • Getting Started
    • http://library.humber.ca/
    • Course Related Materials
  • NAICS
    • North America
    • Classification system for industry
    • Definitions for industrial sectors
    • Allows for statistical analysis
    • http://www.statcan.ca/english/Subjects/Standard/naics/2007/naics07-menu.htm
  • NAICS
  • NAICS
    • 31 Manufacturing
    • 312 Beverage and Tobacco Product Manufacturing
    • 3121 Beverage Manufacturing
    • 31212 Breweries
    • This industry comprises establishments primarily engaged in brewing beer, ale, malt liquors and non-alcoholic beer.
  • Finding Industry Information
    • Industry Canada
    • Detailed Canadian Industry Information
    • US Commercial Service
    • Snapshots of Canadian Industry
    • FPinfomart
    • Canadian Publicly Traded Companies
  • Finding Industry Information
    • Conference Board of Canada
    • Selected Reports
    • Association websites
    • Ex Brewers Association of Canada
    • Location: Quick Reference, 3 rd . Floor
  • Competition HF3001 .M37 2008 Reference 3 rd Floor
  • Competition
    • Scott’s Directory
    • Google Product Search
    • Pricing information
    • Store Websites
    • Pricing and Product Information
  • Competition
    • Company Websites
    • Information on the product
    • Association Websites
    • General Issues
    • Also look at Consumer Reports Magazine; Trade Magazines
  • Business Magazines
  • Finding Articles
    • ABI/Inform Global : incorporates management, industry and company-specific information with a global outlook.
    • Business Source Premier : Covers all business disciplines, including marketing, management, finance & economics, includes market research reports; industry reports, country reports & SWOT analysis.
    • CBCA Fulltext Business : A Canadian business database
    • Lexis Nexis : Legal, news and business information service which contains several thousand full-text publications.
  • Other Issues
    • Statistics Canada
    • Agriculture Canada
    • Canadian Heritage
  • Finding Books
    • Library Catalogue
  •  
  • Caroline Stewart [email_address] Ext. 6075 Room GH 208C brookenovak Access Sarah Forbes [email_address]