Historical period

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Historical period

  1. 1. Approaches to defining postmodernism<br />Postmodern media<br />
  2. 2. objective<br />To show an understanding of postmodernism as historical period<br />To be able to weigh up how seriously we should take postmodernism<br />
  3. 3. Postmodernism :serious / play / serious play?<br />Baudrillard – there is no single truth – les to the rise of the concept of postmodern play or postmodern irony – banter is arguably a form of this postmodern play<br />Richard Keys and Andy Gray<br />http://www.guardian.co.uk/football/audio/2011/jan/24/andy-gray-richard-keys-sexist-audio<br />Just playful banter or something much more serious?<br />How important is the media? <br />Top Gear and anti-Mexican comments<br />
  4. 4. Steve coogan on top gear row<br />Some of the Lads' comments again, in case you missed them. "Mexican cars are just going to be lazy, feckless, flatulent, overweight, leaning against a fence asleep looking at a cactus, with a blanket with a hole in the middle on as a coat" (Richard Hammond). Mexican food is "sick with cheese on it" (James May).<br />Jeremy Clarkson added to the mirth by suggesting that the Mexican ambassador (a certain Eduardo Medina-Mora Icaza) would be so busy sleeping he wouldn't register any outrage. (He wasn't and he did.)<br />OK, guys, I've got some great ideas for your next show. Jeremy, why not have James describe some kosher food as looking like "sick with cheese on it"? No? Thought not. Even better, why not describe some Islamic fundamentalists as lazy and feckless?<br />Feel the silence. They're all pretty well organised these days, aren't they, those groups? Better stick to those that are least problematic.<br />Old people? Special needs? I know – Mexicans! There aren't enough of them to be troublesome, no celebrities to be upset. And most of them are miles and miles away.<br />It's not entirely their fault, of course. Part of the blame must lie with what some like to call the "postmodern" reaction to overzealous political correctness. Sometimes, it's true, things need a shakeup; orthodoxies need to be challenged. But this sort of ironic approach has been a licence for any halfwit to vent the prejudices they'd been keeping in the closet since Love Thy Neighbour was taken off the air.<br />Extracted from http://www.guardian.co.uk/tv-and-radio/2011/feb/05/top-gear-offensive-steve-coogan<br />
  5. 5. Top gear / sky sports rows<br />Should we take these issues seriously?<br />Or, is this banter or postmodern play?<br />
  6. 6. Key approaches<br />Historical period<br />Style<br />Theoretical Approach<br />
  7. 7. Historical period<br />Postmodernism is a chunk of time<br />The era of postmodernism – from the 1960s and continuing<br />The era is marked by technological change – the coming of the ‘global village’ as prophesised by Marshall McLuhan<br />Easier transport – the jet engine<br />Easier communications – the internet / web 2.0 & UGC / social networking / broadband <br />An era like others – the Victorian era – the high water mark of the British Empire, coinciding with the Industrial Revolution<br />
  8. 8. Historical period<br />Is dividing time into eras like this the only way of doing this?<br />Baudrillard – key postmodernist theorist – claimed that there is no ‘truth’ about anything<br />Age of Extremes – 1914-1991<br />There’s more than one way to read history<br />The ‘End of History’ was claimed when the Berlin Wall and<br />Communism fell in eastern Europe<br />"It's better to be a dog in a peaceful time than be a man <br />in a chaotic period" <br />‘War on terror’ – 2001 and ongoing – Afghanistan / Iraq / ?<br />
  9. 9. Historical period<br />Evaluation<br />Do you agree think that we live in a postmodern era?<br />Is labelling the current era as the postmodern era the only way of defining the time?<br />Are there better ways of defining the current era?<br />
  10. 10. Style & theoretical approach<br />Style - elements of texts that can be identified – intertextuality, bricolage, self-reflexivity and more<br />Theoretical approach – the arguments advanced by Baudrillard and Lyotard and others<br />

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