Google Analytics and Tracking Recruitment, Retention, Reputation and Research
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Google Analytics and Tracking Recruitment, Retention, Reputation and Research

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Seth Meranda's presentation on using Google Analytics for measuring website effectiveness based on the University of Nebraska-Lincoln's strategic goals of recruitment, retention, research and......

Seth Meranda's presentation on using Google Analytics for measuring website effectiveness based on the University of Nebraska-Lincoln's strategic goals of recruitment, retention, research and reputation.

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  • 1. GOOGLE AND 4 E TH R’SANALYTICS
  • 2. 5,000 Student increaseRECRUITMENT
  • 3. Six-year graduation rate 70%RETENTION
  • 4. Total research expenditures$300,000,000$$$$ $ $$ $ $$$$$$ $ $$ $ $$$$$$ $ $$ $ $$
  • 5. +200%NationallyrecognizedfacultyRECOGNITION
  • 6. WHERE’S YOUR SITE?
  • 7. DEFINE goals
  • 8. RECRUITMENT
  • 9. Reputation
  • 10. RETENTION
  • 11. set your goals
  • 12. Reports
  • 13. Search Keywords
  • 14. Branded Non-BrandedKeywords KeywordsContain identifiable Generic termsterms for which you’re competing n t t io m en u ta u it e p c rR r e
  • 15. B1G States
  • 16. Target youraudience t m en u it c r r e
  • 17. Landing Pages
  • 18. Make a strong firstimpression t m en u it c r r e
  • 19. Social Sharing
  • 20. Give users contentworth sharing io n tat e pu R
  • 21. Page Efficiency
  • 22. Impression Usage Outcome
  • 23. i s
  • 24.   re portGe t
  • 25.   th http://go.unl.edu/ysu
  • 26. Visitor Acquisition
  • 27. How many? Outcome
  • 28. i s
  • 29.   re portGe t
  • 30.   th http://go.unl.edu/2za
  • 31. advanced segmentation
  • 32. B1G States segm ent 
  • 33.   t his
  • 34.    http://go.unl.edu/68i Get
  • 35. Current Students segm ent 
  • 36.   t his
  • 37.    http://go.unl.edu/q2t Get
  • 38. Seth Merandaseth@unl.edu smeranda