Google Analytics - A Primer

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Presentation from the 2009 National Conference on Student Recruitment, Marketing and Retention

Presentation from the 2009 National Conference on Student Recruitment, Marketing and Retention

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  • 1. Google AnalyticsSeth Meranda Stephanie GeyerUser Experience Architect, UNL Associate Vice President, E-Communications & Web Services, Noel-LevitzAssociate Consultant, Noel-Levitz
  • 2. Analysis and synthesis ordinarilyclarify matters for us about asmuch as taking a Swiss watchapart and dumping its wheels,springs, hands, threads, pivots,screws and gears into alaymans hands forreassembling, clarifies a watchto a layman.Author Unknown
  • 3. Why Analytics?Justification Trend SpottingSuccessfulness ROIFailures Audience Understanding
  • 4. This is our (potential) audience, plus the other side(there are now 1.6 billion internet users worldwide; Internet World Stats)
  • 5. They come from 200 countries.
  • 6. Who needs Analytics?Marketing ITWeb Development DirectorsRecruitment Anyone who creates content
  • 7. Isn’t Analytics all about hits?
  • 8. 11,00210,0003,900
  • 9. Now we have some context. But there’s more...
  • 10. Page A11,002 Page B10,000 Page C3,900 Page D
  • 11. Why Google Analytics?Enterprise-Ready Multi-purposeRobust Worldwide supportEasy And...Quick it’s FREE!
  • 12. What can GA offer?Campaign SEO PerformanceMeasurement AdvancedEvent Tracking SegmentationSite Search Analysis Goals
  • 13. Campaign MeasurementEmail OnlinePrint AdsCustom Social MediaInstant Messaging
  • 14. Event TrackingAJAX CallsVideosFlash
  • 15. Site Search AnalysisUsers tell you what they are looking for!SuccessesRefinements
  • 16. SEO PerformanceKeywordsSearch EnginesFrequency
  • 17. Advanced SegmentationAny data pointAll reportsCompare
  • 18. Goals!Most powerful featureAlign with website goalsSuccess? (great work)Failure? (realign and try again)
  • 19. What should I look for?TrendsNuancesSomething newGoal analysis
  • 20. How can I find out more?seth-meranda@noellevitz.comtwitter.com/smerandaimhe.blogspot.com
  • 21. Questions?