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Seth Meranda's Google Analytics presentation from the 2009 National Conference on Student Recruitment, Marketing, and Retention. More information available at: …

Seth Meranda's Google Analytics presentation from the 2009 National Conference on Student Recruitment, Marketing, and Retention. More information available at: http://imhe.blogspot.com/2009/07/google-analytics-presentation-from.html

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  • 1. Google Analytics Seth Meranda Stephanie Geyer User Experience Architect, UNL Associate Vice President, E-Communications & Web Services, Noel-Levitz Associate Consultant, Noel-Levitz
  • 2. Analysis and synthesis ordinarily clarify matters for us about as much as taking a Swiss watch apart and dumping its wheels, springs, hands, threads, pivots, screws and gears into a layman's hands for reassembling, clarifies a watch to a layman. Author Unknown
  • 3. Why Analytics? Justification Trend Spotting Successfulness ROI Failures Audience Understanding
  • 4. This is our (potential) audience, plus the other side (there are now 1.6 billion internet users worldwide; Internet World Stats)
  • 5. They come from 200 countries.
  • 6. Who needs Analytics? Marketing IT Web Development Directors Recruitment Anyone who creates content
  • 7. Isn’t Analytics all about hits?
  • 8. 11,002 10,000 3,900
  • 9. Now we have some context. But there’s more...
  • 10. Page A 11,002 Page B 10,000 Page C 3,900 Page D
  • 11. Why Google Analytics? Enterprise-Ready Multi-purpose Robust Worldwide support Easy And... Quick it’s FREE!
  • 12. What can GA offer? Campaign SEO Performance Measurement Advanced Event Tracking Segmentation Site Search Analysis Goals
  • 13. Campaign Measurement Email Online Print Ads Custom Social Media Instant Messaging
  • 14. Event Tracking AJAX Calls Videos Flash
  • 15. Site Search Analysis Users tell you what they are looking for! Successes Refinements
  • 16. SEO Performance Keywords Search Engines Frequency
  • 17. Advanced Segmentation Any data point All reports Compare
  • 18. Goals! Most powerful feature Align with website goals Success? (great work) Failure? (realign and try again)
  • 19. What should I look for? Trends Nuances Something new Goal analysis
  • 20. How can I find out more? seth-meranda@noellevitz.com twitter.com/smeranda imhe.blogspot.com
  • 21. Questions?

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