20090723 google analytics

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Seth Meranda's Google Analytics presentation from the 2009 National Conference on Student Recruitment, Marketing, and Retention. More information available at: http://imhe.blogspot.com/2009/07/google-analytics-presentation-from.html

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20090723 google analytics

  1. 1. Google Analytics Seth Meranda Stephanie Geyer User Experience Architect, UNL Associate Vice President, E-Communications & Web Services, Noel-Levitz Associate Consultant, Noel-Levitz
  2. 2. Analysis and synthesis ordinarily clarify matters for us about as much as taking a Swiss watch apart and dumping its wheels, springs, hands, threads, pivots, screws and gears into a layman's hands for reassembling, clarifies a watch to a layman. Author Unknown
  3. 3. Why Analytics? Justification Trend Spotting Successfulness ROI Failures Audience Understanding
  4. 4. This is our (potential) audience, plus the other side (there are now 1.6 billion internet users worldwide; Internet World Stats)
  5. 5. They come from 200 countries.
  6. 6. Who needs Analytics? Marketing IT Web Development Directors Recruitment Anyone who creates content
  7. 7. Isn’t Analytics all about hits?
  8. 8. 11,002 10,000 3,900
  9. 9. Now we have some context. But there’s more...
  10. 10. Page A 11,002 Page B 10,000 Page C 3,900 Page D
  11. 11. Why Google Analytics? Enterprise-Ready Multi-purpose Robust Worldwide support Easy And... Quick it’s FREE!
  12. 12. What can GA offer? Campaign SEO Performance Measurement Advanced Event Tracking Segmentation Site Search Analysis Goals
  13. 13. Campaign Measurement Email Online Print Ads Custom Social Media Instant Messaging
  14. 14. Event Tracking AJAX Calls Videos Flash
  15. 15. Site Search Analysis Users tell you what they are looking for! Successes Refinements
  16. 16. SEO Performance Keywords Search Engines Frequency
  17. 17. Advanced Segmentation Any data point All reports Compare
  18. 18. Goals! Most powerful feature Align with website goals Success? (great work) Failure? (realign and try again)
  19. 19. What should I look for? Trends Nuances Something new Goal analysis
  20. 20. How can I find out more? seth-meranda@noellevitz.com twitter.com/smeranda imhe.blogspot.com
  21. 21. Questions?

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