Agency
Digital
Bootcamp
The Ad Networks, Exchanges and Analytics of Web 2.0
Siddiq Bello (siddiq@digitalbootcamps.com)

Agency Digital Bootcamp
The Traditional Advertising Value Chain
Traditionally
markers defined the
“brand essence”.
The
agency then developed the
brand identity and gave it
creative expression.
Finally The
media companies put the audience was a passive
brand in front of customers recipient of advertising messages
through TV, radio and and were important largely for their
magazines. attention and purchasing
power.