Brand New Funk
Content offerings beyond BET.com
Burrell Digital Bootcamp
Presented by Guy Primus
contact: siddiq@siddiqbello.com

Objectives
• Provide overview of some AA destinations
• Identify each site’s features and audience
• List ways to overcome challenges
• Discuss what’s missing

Category Overview
• General Interest/Other
• News/Culture
• Music/Entertainment
• Social/Community
• Celebrity/Gossip
• New properties

BET.com

Pop Quiz:
Other than BET, what is the most popular
online destination for African-Americans?

Rushmore Drive

News One

The Root