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Content Beyond Bet.com

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A presentation delivered to the Burrell ad agency at the digital Bootcamp provided to their staff over 2 days in May.

A presentation delivered to the Burrell ad agency at the digital Bootcamp provided to their staff over 2 days in May.

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    Content Beyond Bet.com Content Beyond Bet.com Presentation Transcript

    • Brand New Funk Content offerings beyond BET.com Burrell Digital Bootcamp Presented by Guy Primus contact: siddiq@siddiqbello.com
    • Objectives • Provide overview of some AA destinations • Identify each site’s features and audience • List ways to overcome challenges • Discuss what’s missing
    • Category Overview • General Interest/Other • News/Culture • Music/Entertainment • Social/Community • Celebrity/Gossip • New properties
    • BET.com
    • Pop Quiz: Other than BET, what is the most popular online destination for African-Americans?
    • Rushmore Drive
    • News One
    • The Root