The Transformational Economy
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  • 1. The Transformational Economy Overstocked! Undersold. Ten, 20, 30, 40 percent discounts. Half off everything! Buy one, get one free. Free financing for a year. Guaranteed lowest prices! Going out of business sale…In a word: Commoditized. How do you compete without the basis of prices? Today every business competing for the future in customer-centric, customer-driven, customer-focused, customer-yadda-yadda-yadda. So what is new? Economic offerings not forms of intelligence comprise the substance of buying and selling. Today those offering economic value and offerings must be concerned with the ultimate aims of man. A good sales model: Drive up customer satisfaction – drive down customer sacrifice – build customer surprise – employ customer suspense. When these elements are managed in unison it helps companies and or buyers purchase goods and services for fundamentally new and different reasons. The Economic Pyramid Determine And guide Transformations Depict and Stage Experiences Devise and Deliver Services Develop and Make Goods Discover and Extract Commodities