Social Media

THE SOCIAL REALITY: Turning the Hype Into Real Value For Your Business

Understand how buying behavior has been effected by social media

2. Execution using a framework, not a tool set approach

How Marketers Should Approach Social Media

Social Networking vs. Social Media They are NOT the same Defining the Terms

Learn

Collaborate

Build Relationships

Make Better Decisions

This is a Social Network What is a Social Network?

Social Networking (sō'shəl nět'wûrk'ing) n. Innate human behavior to reduce risk when making a decision by reaching out to our relationships for advice. Decisions Matter What is Social Networking?

Social Networking (Old) Social Media (New) A change in the way we build relationships + = The New Math Consumer Buying Behavior Has Changed

The New Math Change in the way we make business decisions Change in the way we buy Consumer Buying Behavior Has Changed

Social Media Changed the Game Customers now have:

Instant access to experts and peer groups

A stored repository of decision support

Powerful sharing tools

Consumer Buying Behavior Has Changed

The Plan - Real steps you can take to build, manage and execute a social marketing plan

Social Media Framework 1 Market Research Perform market research to identify communities and buying behavior Leverage Communities Reach out to leverage already existing communities Create Community Provide value (currency) to encourage creation of your own community Accelerate Message Leverage sharing attributes to accelerate the message 2 3 4

Step 1: Market Research