Social Media

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Presented at the SMEI 2009 Social Media Road Show, Baltimore, MD
Matt Goddard, R2integrated

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Social Media

  1. 1. THE SOCIAL REALITY: Turning the Hype Into Real Value For Your Business
  2. 2. <ul><li>Understand how buying behavior has been effected by social media </li></ul><ul><li>2. Execution using a framework, not a tool set approach </li></ul>How Marketers Should Approach Social Media
  3. 3. Social Networking vs. Social Media They are NOT the same Defining the Terms
  4. 4. <ul><li>Learn </li></ul><ul><li>Collaborate </li></ul><ul><li>Build Relationships </li></ul><ul><li>Make Better Decisions </li></ul>This is a Social Network What is a Social Network?
  5. 5. Social Networking (sō'shəl nět'wûrk'ing) n. Innate human behavior to reduce risk when making a decision by reaching out to our relationships for advice. Decisions Matter What is Social Networking?
  6. 6. Social Networking (Old) Social Media (New) A change in the way we build relationships + = The New Math Consumer Buying Behavior Has Changed
  7. 7. The New Math Change in the way we make business decisions Change in the way we buy Consumer Buying Behavior Has Changed
  8. 8. Social Media Changed the Game Customers now have: <ul><li>Instant access to experts and peer groups </li></ul><ul><li>A stored repository of decision support </li></ul><ul><li>Powerful sharing tools </li></ul>Consumer Buying Behavior Has Changed
  9. 9. The Plan - Real steps you can take to build, manage and execute a social marketing plan
  10. 10. Social Media Framework 1 Market Research Perform market research to identify communities and buying behavior Leverage Communities Reach out to leverage already existing communities Create Community Provide value (currency) to encourage creation of your own community Accelerate Message Leverage sharing attributes to accelerate the message 2 3 4
  11. 11. Step 1: Market Research <ul><li>Pittsburgh Mom: Regional audience </li></ul><ul><li>Simple Mom: Blog </li></ul><ul><li>Kaboose: Social community </li></ul>Search: Moms and Brain Health Client : Martek Life’sDHA
  12. 12. Reach out to existing communities Step 2: Leverage Communities
  13. 13. Step 3: Create Community
  14. 14. Accelerate message distribution Twitter 495 Followers Step 4: Accelerate Message

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