• Save
Social Media
Upcoming SlideShare
Loading in...5
×
 
  • 999 views

Presented at the SMEI 2009 Social Media Road Show, Baltimore, MD

Presented at the SMEI 2009 Social Media Road Show, Baltimore, MD
Gus Sentementes, Baltimore Sun

Statistics

Views

Total Views
999
Views on SlideShare
997
Embed Views
2

Actions

Likes
2
Downloads
0
Comments
0

1 Embed 2

http://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Media Social Media Presentation Transcript

  • Twitter
    • Help the community,
    • help your brand
  • Who is @gussent?
    • Tech reporter for The Baltimore Sun
    • Writes the BaltTech blog ( baltimoresun.com/balttech )
    • One of many at the Sun who have embraced SM
    • New dad
  • A-ha moment with Twitter
    • Wife gave birth to healthy baby girl Oct. 16, 2008
    • I Twittered during labor
    • My wife didn’t kill me
    • Before the hospital, I pointed friends & relatives to my Twitter feed -- to watch for updates.
    • Distant relatives knew of the birth even before my in-laws, who were at the hospital.
  • The old world
    • Snail mail
    • Payphones/cellphones
    • Phone trees
    • Print publications
    • Word of mouth
    • Scarcity of mass communication tools
  • The new world
    • Rapid-fire interactions
    • One-to-one interactions
    • One-to-many interactions (everyone is a broadcaster)
    • Mobile computing & smartphones
    • Word of mouth... on steroids
    • As social as we choose to be; few technological limits now
  • How I tweet
    • Most followers gained while tweeting on Baltimore breaking news. People want to know new stuff. Anybody now can break “news.”
    • I gave some insight into the news biz, a.k.a. “making sausages.” People sometimes like to see how a product is made. Twitter helps with that.
  • Social media principles to consider to consider
    • Don’t be boring . Mix it up. Be goofy. Appeal to nerds. Nerds tend to have money.
    • Share links to cool stuff. You can add value and knowledge to others’ lives
    • Promote good work of others, even competitors on occasion. Your goodwill could lead to beneficial strategic partnerships.
  • More to consider
    • Is Twittering right for your business?
    • Can you commit staff/time to reaching out to customers consistently thru this medium?
    • What goals do you hope to accomplish with it? Sales? Brand loyalty and monitoring? Customer service?
    • How does it connect to your other online efforts, i.e. Facebook and your Website?
  • Build trust, then brand
    • “Brandspeak” is pervasive and too often used by people who don’t have a clue, including yours truly.
    • Earn trust first. How? By being: accurate, responsive, diplomatic, courteous and service-oriented.
    • Listen more than you tweet.
    • Don’t pick fights. Be Gallant, not Goofus.
  • Help the community
    • Help consumers with their questions and concerns
    • Seek out and contribute to opportunities for professional growth
    • Become a trusted guide in your niche area of expertise.
  • Nurture the community
  • Holy Zappos! Zappos!
  • What you can do
    • Borrow a page from BSF TV -- start your own Internet talk show!
    • Organize your own Internet-based roundtable series of internal experts from your company, to share their knowledge either B2C or B2B.
    • Tweetups for both B2C and B2B
    • Track reporters on Twitter and be highly responsive to their needs.
  • Help a reporter out
    • Media outlets have never been more approachable -- take advantage of it.
    • Most news orgs have Web pages with lists of reporters, their emails and Twitter accounts, and their beats.
    • Be helpful to reporters looking for info and sources -- chances are, they’ll remember and listen to you in the future.
  • Thank you! Questions or comments? www.twitter.com/gussent [email_address] m www.baltimoresun.com/ balttech