Social Communication Is Great Customer Support

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Presented at the SMEI 2009 Social Media Road Show, Baltimore, MD
Steve Kruskamp, Jr., 1st Mariner Bank

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Social Communication Is Great Customer Support

  1. 1. Digital Social Communication Customer Satisfaction, Service, Feedback, and Innovation
  2. 2. Customer Service is the New, New Marketing
  3. 3. Your customers are talking
  4. 4. Why do these conversations matter? <ul><li>Gather information </li></ul><ul><li>Improve processes </li></ul><ul><li>Resolve problems </li></ul><ul><li>Increase brand image </li></ul>Offer a higher level of Customer Service.
  5. 17. or bust!
  6. 19. Thank You! Questions? <ul><li>Steven Kruskamp Jr. </li></ul><ul><li>eCommerce Marketing Manager, Officer </li></ul><ul><li>1st Mariner Bank </li></ul><ul><li>twitter.com@stevekruskamp </li></ul><ul><li>[email_address] </li></ul><ul><li>facebook.com/stevekruskamp </li></ul><ul><li>delicious.com/stevekruskamp </li></ul><ul><li>Google # (410) 575-3567 </li></ul>

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