SMEI Certification in PRC


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SMEI Professional Sales & Marketing Certification in China, presented by Willis Turner at New Century Hotel, Ningbo, PRC, September 19, 2009

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  • Sales and Marketing Executives International (SMEI) was founded in 1935 by visionary leaders including Thomas J. Watson, Founder of IBM; and Raymond Bill, Founder and publisher of Sales Management magazine. SMEI was founded as a professional association and non-governmental organization and now operates in many countries including Canada, China, Europe, Hong Kong, India, Japan, and Mexico.
  • ALL SMEI’s activities are guided by five founding principles, designed to strengthen principles and practice of the profession. 1. Professional Standards and Identification. The setting of and improvement of standards for professional selling, sales management and marketing, in order to establish sales and marketing as a recognized profession. This is accomplished through SMEI’s professional certification programs which we will speak about in more detail in a few minutes. 2. Continuing Education. The planning and implementation of monthly meetings of the membership to enable members to keep up-to-date with changes in the marketplace and to grow as professionals. The planning and implementation of organized training programs for professional selling, sales management, and marketing. 3. Sharing Knowledge. The establishment of discussion forums, for example, seminars, and roundtable meetings which enable members to share sales and marketing experiences and knowledge. 4. Assist Students. The establishment of programs to work with students at the high school and college levels to enable them to understand the excellent career opportunities in the sales and marketing profession. 5. Support of the Market Economy. In recognizing that sales and marketing is the energizing force that drives the competitive marketplace, SMEI has always been committed to supporting the concept of a market based economy.
  • A profession is a group of people in a learned occupation, the members of which agree to abide by specified rules of conduct when practicing the profession. Members of the profession practice their expertise and develop a set of skills by accessing a specialized body of knowledge. Members of a profession believe in a common mission and identify themselves with their chosen profession. Members of a profession abide by a set of standards that outline acceptable behavior and practice.
  • SMEI’s professional certification programs were first established 25 years ago with assistance from Syracuse University and the University of Memphis along with a team of leading corporate executives in the sales and marketing management field. The certification programs are governed by and independent board of trustees, who oversee and approve the core competencies, body of knowledge, policies and code of ethics.
  • SMEI has developed three professional certification programs:   CME® - Certified Marketing Executive: The Certified Marketing Executive program is ideal for professionals who are employed as a marketing manager, regional marketing manager, marketing director, Vice President of Marketing, Chief Marketing Officer or any individual or company owner responsible for marketing management and who has direct reports.  Marketing Educators and Marketing Consultants who specialize in marketing management may also apply.  CSE® - Certified Sales Executive: The Certified Sales Executive program is ideal for professionals who are employed as a sales manager, regional sales manager, sales director, Vice President of sales, Chief Sales Officer or any individual or company owner responsible for sales management and who has direct reports.  Sales Educators and Sales Consultants who specialize in sales management may also apply.  SCPS™ - SMEI Certified Professional Salesperson: The SMEI Certified Professional Salesperson™ program is ideal sales certification for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel. 
  • The certification process in China requires that individuals meet the prerequisites for the applicable certification program. Each individual must apply for certification and pay an application and testing fee and must attend a study course conducted by a certified trainer. Upon completion of the course, the applicant must pass a time limited examination. The exam consists of 180 true/false and multiple choice questions.
  • The certification study course is conducted by knowledgeable, certified trainers who are authorized to conduct the training in China. The courses consist of reading assignments in the approved textbooks which contain the body of knowledge for the certification discipline. Each course also includes quizzes to help the applicant test their readiness for the final certification exam.
  • Each applicant who successfully passes the certification examination may use the applicable certification designation such as CME, CSE or SCPS, providing they have also signed the SMEI Code of Ethics. Each successful applicant will receive a farmable certification to proudly announce their success and they may use the designation letters on their business cards and other personal stationery. Each certification applicant is strongly encouraged to make a commitment to continuing education in order to maintain their skill level.
  • Please contact members of the TCSAFEA staff for further information about upcoming training courses and examination dates in China. Visit the website at
  • SMEI Certification in PRC

    1. 1. SMEI Professional Certification 美国国际营销和市场执行委员会 Ningbo, China 中国宁波 September 19, 2009 Willis Turner, CAE CSE Sales & Marketing Executives International, Inc.
    2. 2. Background of SMEI 背景 <ul><li>New York Based Professional Association </li></ul><ul><li>总部位于纽约 </li></ul><ul><li>Founded in 1935 创建于 1935 年 </li></ul><ul><li>Operates in Canada, China, Europe, Hong Kong, India, Japan, Mexico and other countries 加拿大、中国大陆、欧洲、香港 </li></ul><ul><li>印度、日本、墨西哥以及其他国家 </li></ul>
    3. 3. SMEI’s Five Founding Principles™ 建会的五大原则 <ul><li>Professional Standards and Identification </li></ul><ul><li>职业标准和认同 </li></ul><ul><li>Continuing Education 继续教育 </li></ul><ul><li>Sharing Knowledge 共享职业知识 </li></ul><ul><li>Assisting Students 帮助学生 </li></ul><ul><li>Support of the Market Economy 支持市场经济 的发展 </li></ul>
    4. 4. Characteristics of a Profession or Professional ” 职业”的五大特征 <ul><li>Specialized Body of Knowledge </li></ul><ul><li>专门的知识体系 </li></ul><ul><li>Set of Skills 全套的技能 </li></ul><ul><li>Group Mission or Identity 群体的使命和认知 </li></ul><ul><li>Standards of Behavior and Practice </li></ul><ul><li>行为和职业的规范标准 </li></ul>
    5. 5. Background of SMEI Certification Programs SMEI 认证项目的背景 <ul><li>Established in the mid-1980’s </li></ul><ul><li>上世纪 80 年代创建 </li></ul><ul><li>Academic Input by Syracuse University, University of Memphis </li></ul><ul><li>美国知名大学提供学术支撑 </li></ul><ul><li>Independent Board of Governors </li></ul><ul><li>独立董事会 </li></ul>
    6. 6. SMEI’s 3 Professional Certification Programs 三个职业认证项目 <ul><li>CME® - Certified Marketing Executive® </li></ul><ul><li>注册市场总监 </li></ul><ul><li>CSE® - Certified Sales Executive® </li></ul><ul><li>注册营销总监 </li></ul><ul><li>SCPS™ - SMEI Certified Professional Salesperson™ 注册执业销售经理 </li></ul>
    7. 7. Certification Process in China 中国 SMEI 职业认证程序 <ul><li>Meet the prerequisites and apply for certification 满足认证背景资格 , 提出申请 </li></ul><ul><li>Attend a study course to prepare for the examination 参加培训课程 </li></ul><ul><li>Sit for the examination 参加认证考试 </li></ul>
    8. 8. The Certification Study Course 认证培训 <ul><li>Body of Knowledge in Approved Textbooks (translated into Chinese) </li></ul><ul><li>知识体系 , 认可的教材 ( 已经翻译成中文 ) </li></ul><ul><li>Reading Assignments 指定的阅读 </li></ul><ul><li>Quizzes 小测试 </li></ul>
    9. 9. The Certification Designation 获得证书 <ul><li>Code of Ethics 遵守职业道德 </li></ul><ul><li>Ongoing Continuing Education 不断参加职业继续教育 </li></ul><ul><li>Renewal 认证更新 </li></ul>
    10. 10. Thank you 谢谢 ! <ul><li>Please contact members of the TCSAFEA staff for further information about upcoming training courses and examination dates in China. </li></ul><ul><li>国际外专局培训中心负责 SMEI 中国认证 </li></ul><ul><li> 项目中国网站 </li></ul>