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Engaging online audiences, the case for video in business



Peter Mata

Peter Mata



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    Engaging online audiences, the case for video in business Engaging online audiences, the case for video in business Presentation Transcript

    • Engaging Online Audiences: The Case for Video in Business Peter Matejcek Founder & Chairman HuStream Technologies Inc.
    • Who we are? Focused on Communication Creator of Conversational Video Apps – Blends technology, methodology and human psychology – Creates dialog with multiple personas – Replicates your best spokes person
    • Why use video? Video is simply more human
    • Why use video? Everyone is watching
    • Why use video? Supply & Demand - increasing exponentially – 80,000,000 Hours Consumed Every Day (Globally) – USA 83.1% of the online population (174m) watch video – 70% increase in web video (2008->2009) – 1200 years of new video/year uploaded to YouTube – Video will make up 91% of all internet traffic by 2014
    • Why use Video? Experts see value • Influential in Product Purchase – 76% of respondents found video to be influential – Publisher’s Assoc. found that 52% of people had taken action as a result of a video. • Video is 2nd to Word of Mouth – online video is only second to word-of-mouth for its ability to influence decision makers in every stage of the consideration and purchase cycle • Improved SEO – videos are 50x more likely to be on the first page of any given search
    • Industry Standards - Video Viewer Engagement time Average time viewer watches a video 38 seconds Average time spent watching video on: Facebook 1:44 minutes referred from Twitter 1:45 minutes referred from Google Search 1:32 minutes YouTube 3:17 minutes Some advertise top average engagement time 1:20 minutes
    • Viewer Abandonment “Expect to lose 20% of your audience within the first 10 seconds of Playback.”
    • Viewer Abandonment “Viewers are equally likely to leave after 30 seconds of viewing regardless if they are watching a 2 or 5 minute clip.”
    • The key question? • SEO helps to get you seen but in this world of “information snackers”….. How does your content get heard and remembered?
    • New Industry Standard HuStream sees the world of video differently…. – Technology alone can bring you to 45 seconds. – Combine your understanding of people, what they crave, and then give them control and respect… 5-8 minutes becomes the norm!
    • Business Video Strategy Video Purpose Video Form Communication Result Wave(s) Strategy 1st Wave Information Passive / Long 1 way Information Delivery 2nd Wave Entertainment / Ads Passive / Short 1 way Awareness Next Wave Conversation Active / Short 2 way Dialogue
    • What is Conversational Video? • Conversational Video Apps – Composed of short clips, which are connected together to tell a story – Buttons are timed to appear on each video to allow the user to take control and decide how each story is told • Sample Video Apps Economic Development Microsoft - Office 10 College Recruitment
    • Hustream Difference • Audience engagement time is the measure of success • Factors that effect engagement time – Permission, Interaction & Attention • Increased audience engagement time results in; – Increased Content consumed by viewer – Increased Conversations about your brand – Increased Conversion to “Call to Action” Rates
    • Conversation Analytics – Case Study Viewer Persona Conversion Breakout August 25th - Sept 26th, 2010 2,076 viewed Conversational video
    • Business Value – Increased Productivity 1. Double the “conversations” with the same overhead 2. Engage your audience +500% longer 3. Learn to listen to your online audiences “analytics”
    • Conversational Video Apps 1. Sales & Marketing 2. Product & Service Promotion  Market research, focus  Product presentations, demonstrations & reviews groups & polling  Q&A Expert sessions  Promotions  Maintenance videos  Email Video 3. Customer Reference  Landing pages Customer Testimonials  PR Support Success Stories / Case Studies  Press Releases Customer Presentations  Event & Trade Show 4. Corporate Communications Corporate Overview  Mobile Video Executive & Staff Presentations  Website FAQ Video Corporate facilities or equipment tours Internal Communications  Video White paper  Post sale support
    • Thank you Start the Conversation peter@hustream.com www.hustream.com