Your SlideShare is downloading. ×
David Fitzgerald, Brainshark
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

David Fitzgerald, Brainshark

1,266
views

Published on

Presentation at SMEI 2010 Conference, Philadelphia, PA

Presentation at SMEI 2010 Conference, Philadelphia, PA

Published in: Business, Career

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,266
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Content Crisis Caused by the shift in communications - Jeffery - Justin - Peter - Shawn Dave Fitzgerald Executive Vice President dfitzgerald@brainshark.com TM
  • 2. Brainshark’s Sales & Marketing Technology Web & E-Signature Social Media Web Analytics Conferencing Marketing Sales Automation Intelligence CRM Salesforce Time & Contact Materials Data Event Corvent Proposal Management Creation E-Mail / Chat
  • 3. Technology Spend Marketing Sales Services Channels Operations 11 + 13 6 + 52 34 4 3 $496,786 / Year = $3,821 per person 123 + 7 =130 1 FTE for Salesforce.com & others 1 FTE for Eloqua 1 FTE for Data Management Excludes: $95,000 annual list acquisition
  • 4. The B2B Surveys Say… Prospects receive 20.3 email product pitches per week Email product pitches up 32 percent from 2006 62% need more leads to generate the same volume 72% say the sales cycle is longer over the past 6 months 100 prospecting phone calls to secure 1 appointment Sources: Sirius Decisions, IDC Research
  • 5. 1,419 Customers – Viewing in 208 countries Svalbard Islands North Korea French Guiana Africa Burundi Chad Guinea Comoros Sao Tome and Principe Equatorial Guinea Somalia Eritrea Togo Guinea-Bissau Western Sahara
  • 6. Communication Shift Marketing Sales Communication Shift Marketing Sales
  • 7. Trends WW mobile market revenues of $1+ trillion by 2014 Mobile internet usage will exceed desktop usage by 2014 Social Networking has exceeded email …both Users and Time Spent 2011 iPad sales forecasted at 43.7 Million units …63.3 Million units in 2012 Sources: IDC Research, Gartner, Morgan Stanley, iSuppli
  • 8. Communication Shift Time shifted content – audience preference – cost savings – reach & speed – measurement Face to Impact Face Web/ Video Conference Audio Conference Postal Voice mail Time mail Email Social Shifted Media Rich Media Cost
  • 9. Conversational Shift Time shifted content – audience preference – cost savings – reach & speed – measurement Face to Impact Face Web/ Video Conference Audio Conference Postal Voice mail Time mail Email Social Shifted Media Rich Media Cost
  • 10. Cost of Communication 24,000 Employees 9-5 24 - 7 24 - 7 Live Web Conference On Demand 5% 2% 93% $12 $15 $.04 $300,000+ in Direct Savings
  • 11. Two Choices PRO’s Marketing Live CON’s Customers Familiar Cost Impact Sales Busy Schedules Reach Employees Services On Demand Partners Cost H.R. Unfamiliar Convenience Intermediaries Reach & Speed – Specialists – 3rd Party Prospects Training Measurement
  • 12. Eliminate the Bottleneck Evolving Audience Content Strategy Considerations - Creation Process - Convenience - Production Process - Device independent - Analytics - Conversational - Speed & Cost - Video/Rich Media - Secure & Scalable - Valuable Content
  • 13. Closed-Loop Communication Share Create Consume Audience Analyze
  • 14. Thank You ! Dave Fitzgerald Executive Vice President dfitzgerald@brainshark.com TM

×