Corporate Storytelling SMEI Houston

Selling and Communicating the Message
Corporate Storytelling:
Training Evolution, Inc. and Dondi Scumaci present…

What Stories Do We Tell?

How Effective Are Our Stories?

Why Is Story Powerful?
What story has changed you?

Storytelling Competencies

Trust
Forging history with others
Creating shared stories
Building common experience

Set The Stage
Self-disclosure
The invitation to share
Listening and validating
Reaching for deeper understanding

Facilitating
Blending and pacing
Asking questions
Summarizing and clarifying

Metaphor
Simplify what is complex
Connect with the familiar
Create a common language
Make “data” digestible
Create energy and evoke emotion

Story Matrix – Vertical Axis
Success stories ignite performance. They show us the way through an obstacle, over a hurdle, and across the finish line!
Failure stories help us find what went wrong and keep us from repeating mistakes. They are the “postmortem.”They reflect our humanness.
Fun stories add humor.
Legends are the stories you know from media and literature. These are stories that inspire us.
Resource for Indexing: What’s Your Story? By Craig Wortman

Story Matrix – Horizontal Axis
These are performance skills.
Find them by asking, “What are the five performance areas I influence?”
The “Me” category is for personal stories of success, failure, and fun.
“Me” stories reflect your values, tell us what you care about, and allow us make a connection with you.

Recommendations
Capture your stories.
Experiment with metaphors and analogies.
Replace tired, worn out stories.
Draw stories out of others.
Attend a storytelling event.

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Corporate Storytelling SMEI Houston

by SMEI - Sales & Marketing Executives International

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