Selling and Communicating  the Message<br />Corporate Storytelling:<br />Training Evolution, Inc. and Dondi Scumaci presen...
What Stories Do We Tell?<br />
How Effective Are Our Stories?<br />
Why Is Story Powerful?<br />What story has changed you?<br />
Storytelling Competencies<br />
Trust<br />Forging history with others<br />Creating shared stories <br />Building common experience<br />
Set The Stage<br />Self-disclosure <br />The invitation to share<br />Listening and validating <br />Reaching for deeper u...
Facilitating  <br />Blending and pacing <br />Asking questions <br />Summarizing and clarifying<br />
Metaphor<br />Simplify what is complex<br />Connect with the familiar <br />Create a common language <br />Make “data” dig...
Story Matrix – Vertical Axis<br />Success stories ignite performance. They show us the way through an obstacle, over a hur...
Story Matrix – Horizontal Axis <br />These are performance skills. <br />Find them by asking, “What are the five performan...
Recommendations<br />Capture your stories. <br />Experiment with metaphors and analogies.<br />Replace tired, worn out sto...
Upcoming SlideShare
Loading in...5
×

Corporate Storytelling SMEI Houston

1,043

Published on

Event held on 10/20/2009 at Sheraton Brookhollow for SMEI Houston chapter

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,043
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
22
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Corporate Storytelling SMEI Houston

  1. 1. Selling and Communicating the Message<br />Corporate Storytelling:<br />Training Evolution, Inc. and Dondi Scumaci present…<br />
  2. 2. What Stories Do We Tell?<br />
  3. 3. How Effective Are Our Stories?<br />
  4. 4. Why Is Story Powerful?<br />What story has changed you?<br />
  5. 5. Storytelling Competencies<br />
  6. 6. Trust<br />Forging history with others<br />Creating shared stories <br />Building common experience<br />
  7. 7. Set The Stage<br />Self-disclosure <br />The invitation to share<br />Listening and validating <br />Reaching for deeper understanding <br />
  8. 8. Facilitating <br />Blending and pacing <br />Asking questions <br />Summarizing and clarifying<br />
  9. 9. Metaphor<br />Simplify what is complex<br />Connect with the familiar <br />Create a common language <br />Make “data” digestible <br />Create energy and evoke emotion<br />
  10. 10. Story Matrix – Vertical Axis<br />Success stories ignite performance. They show us the way through an obstacle, over a hurdle, and across the finish line! <br />Failure stories help us find what went wrong and keep us from repeating mistakes. They are the “postmortem.”They reflect our humanness.<br />Fun stories add humor.<br />Legends are the stories you know from media and literature. These are stories that inspire us. <br />Resource for Indexing: What’s Your Story? By Craig Wortman<br />
  11. 11. Story Matrix – Horizontal Axis <br />These are performance skills. <br />Find them by asking, “What are the five performance areas I influence?”<br />The “Me” category is for personal stories of success, failure, and fun. <br />“Me” stories reflect your values, tell us what you care about, and allow us make a connection with you.<br />
  12. 12. Recommendations<br />Capture your stories. <br />Experiment with metaphors and analogies.<br />Replace tired, worn out stories. <br />Draw stories out of others. <br />Attend a storytelling event. <br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×