Corporate Storytelling SMEI Houston
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Corporate Storytelling SMEI Houston

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Event held on 10/20/2009 at Sheraton Brookhollow for SMEI Houston chapter

Event held on 10/20/2009 at Sheraton Brookhollow for SMEI Houston chapter

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    Corporate Storytelling SMEI Houston Corporate Storytelling SMEI Houston Presentation Transcript

    • Selling and Communicating the Message
      Corporate Storytelling:
      Training Evolution, Inc. and Dondi Scumaci present…
    • What Stories Do We Tell?
    • How Effective Are Our Stories?
    • Why Is Story Powerful?
      What story has changed you?
    • Storytelling Competencies
    • Trust
      Forging history with others
      Creating shared stories
      Building common experience
    • Set The Stage
      Self-disclosure
      The invitation to share
      Listening and validating
      Reaching for deeper understanding
    • Facilitating
      Blending and pacing
      Asking questions
      Summarizing and clarifying
    • Metaphor
      Simplify what is complex
      Connect with the familiar
      Create a common language
      Make “data” digestible
      Create energy and evoke emotion
    • Story Matrix – Vertical Axis
      Success stories ignite performance. They show us the way through an obstacle, over a hurdle, and across the finish line!
      Failure stories help us find what went wrong and keep us from repeating mistakes. They are the “postmortem.”They reflect our humanness.
      Fun stories add humor.
      Legends are the stories you know from media and literature. These are stories that inspire us.
      Resource for Indexing: What’s Your Story? By Craig Wortman
    • Story Matrix – Horizontal Axis
      These are performance skills.
      Find them by asking, “What are the five performance areas I influence?”
      The “Me” category is for personal stories of success, failure, and fun.
      “Me” stories reflect your values, tell us what you care about, and allow us make a connection with you.
    • Recommendations
      Capture your stories.
      Experiment with metaphors and analogies.
      Replace tired, worn out stories.
      Draw stories out of others.
      Attend a storytelling event.