As the Director of Strategic planning for Bulldog Solutions, Ahmed oversees the creation and delivery of lead-marketing strategies for Bulldog’s leading clients.
Prior to joining Bulldog, Ahmed developed his career in the interactive marketing space with CriticalMass, a leading interactive agency. During his growth from Senior Research Analyst to Account Manager, Ahmed led Fortune 500 client’s including Dell, Hyatt International, and Kaiser Permanente, through the building and execution of user-experience & segmentation, competitive best practices and online marketing strategy.
Most respondents consider their companies to be sales-driven only 27% believed they were marketing-minded .
Respondents agree that the top three measures of sales performance and productivity are lead quality and ROI , conversion and close rates , and level of action on opportunities - all of which would benefit by a deeper alignment and integration between sales and marketing .
Some 55% of sales and marketing professionals surveyed say their companies have not implemented, or are just in the planning stage to implement, formal efforts to integrate or align the sales and marketing functions
Audience – The Buyer Persona Key buyer information including value proposition, profile and attribute information.
Audience – The Buyer Persona Behavioral cues are collected here to help align outreach initiatives and drive impactful messaging
Audience – The Buyer Persona Media preferences form the basis of a holistic media program to leverage external buys and attract a broader audience
Audience – The Buyer Persona Lead scoring is the quantitative ‘filter’ that identifies and routes Sales Ready leads from the other groups of buyers in the sales pipeline. As leads pass through a registration process – the attributes that we’ve identified serve as the qualifiers.