UX Sofia 2013 – A Review

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At the beginning of June I finally visited a conference in my hometown Sofia called UX Sofia (http://www.uxsofia.com). The conference took place on 5-7th June, 2013 in Bulgaria and this was the 3rd issue so far. The event was a great opportunity for networking through its very familiar atmosphere but also the focus of some of the presentations was very interesting. In the following presentation I am going to bullet-point-review the events during the conference.

Photo of Sofia City by Nikolay Ivanov

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UX Sofia 2013 – A Review

  1. 1. UX Sofia 2013 5th-7th June Sofia / Bulgaria Martina Mitzieva-Veglia
  2. 2. USEEDS° user centred thinking Sofia Photo by Nikolay Ivanov
  3. 3. USEEDS° user centred thinking UX Sofia 2013 Workshops 5th June 1. Responsive IA, Martin Belam 2. Usable Usability, Eric Reiss Workshops 6th June 1. Seductive Interaction Design, Stephen Anderson 2. People & Process, Birgit Geiberger & Peter Boersma http://www.uxsofia.com/ Organizers: Angelina Ivancheva, Irina Gerdjikova Conference 7th June 1. Four ways the Bulgarian UX community can turn historic adversity into business advantage, Eric Reiss 2. A 3 course meal for interaction designers, K. Ivanov & G. Daloukov 3. Communicating in Style, B. Geiberger 4. Design Thinking vs. User-Centered Design, I. Ivanova & D. Simov 5. Making the same mistakes twice, M. Belam 6. Designing for Micromoments: Tiny Interactions with Big Payoffs, S. Anderson Line up
  4. 4. USEEDS° user centred thinking UX Sofia 2013 • 2/3 start with Desktop • by drawing a mobile frame around it, it doesn`t make it a mobile concept • mobile first • compress navigation:  users, brand, commercial, all the other stuff Workshop: Responsive IA, Martin Belam – 5th June
  5. 5. USEEDS° user centred thinking • Define Usability + Every term results in a lists of ―10 things to…‖ (see Attachment for 2 example lists). Homework: ―Guerilla Style Usability‖ - choose one thing that is to be improved from every lists, then prioritize the 10 things first on a list of difficulty, then on a list of importance to achieving business goals and start working on the things that appear on both lists near the top first. Finally ―Show your boss the money‖. easy of use (it does what I want) physical • functional • responsive • ergonomic • convenient • foolproof elegance and clarity (it does what I expect) psychological • visible • understandable • logical • consistent • predictable UX Sofia 2013 Workshop: Usable Usability, Eric Reiss – 5th June
  6. 6. USEEDS° user centred thinking UX Sofia 2013 Workshop: Seductive Interaction Design, Stephen Anderson – 6th June • Hands on Zeiterfassung • Using some ―Mental Notes‖-Cards to develop a fun and engaging Zeiterfassungs-Tool: • Reputation/Status • Self Expression • Competition • Visual Imagery • Autonomy • Delighters • Introducing the ―Mental Notes‖-Cube
  7. 7. USEEDS° user centred thinking UX Sofia 2013 Seminar: Four Ways the Bulgarian UX community can turn historic adversity into business advantage, E.Reiss • ―responsive‖ vs. ―adaptive‖ • new term: ―anticipatory‖ design –ESP Extract Patterns, Situationally aware (location, motion, time), Predict needs • Eric`s life-lesson #1: Don`t respond to the device. Anticipate the needs of those who will use the device. • Eric`s life-lesson #2: Don`t worship the form. Embrace the content and context • Eric`s life-lesson #3: Don`t become a slave to process. Break rules. Accept the unexpected. • Eric`s life-lesson #4: Don`t sacrifice your users for the benefit of your employer. No business plan has ever succeeded without customers. http://de.slideshare.net/ericreiss/keynote-at-ux-sofia-2013
  8. 8. USEEDS° user centred thinking UX Sofia 2013 Seminar: A 3 course meal for interaction designers. K. Ivanov & G.Dalukov • Describing the process based on an example of an interactive menu for restaurants
  9. 9. USEEDS° user centred thinking UX Sofia 2013 Seminar: A 3 course meal for interaction designers. K. Ivanov & G.Dalukov
  10. 10. USEEDS° user centred thinking UX Sofia 2013 Seminar: A 3 course meal for interaction designers. K. Ivanov & G.Dalukov
  11. 11. USEEDS° user centred thinking UX Sofia 2013 Seminar: A 3 course meal for interaction designers. K. Ivanov & G.Dalukov
  12. 12. USEEDS° user centred thinking UX Sofia 2013 Seminar: Communicating in Style, B. Geiberger • Concept of people styles or social styles developed by David Merrill in the 1960s. • It is not that you always behave as ―type A‖ or ―type B‖ style, but it is one style that is more manifested than others in the daily communication http://de.slideshare.net/birgitgcom/
  13. 13. USEEDS° user centred thinking UX Sofia 2013 Seminar: Communicating in Style, B. Geiberger Relator Socializer Thinker Director
  14. 14. USEEDS° user centred thinking UX Sofia 2013 Seminar: Communicating in Style, B. Geiberger Relator Socializer Thinker Director
  15. 15. USEEDS° user centred thinking UX Sofia 2013 Seminar: Design thinking vs. user-centered design, I. Ivanova & D. Simov (SAP) • Checklist of the things you need in order to be doing proper UCD: • use sticky notes, • make sketches with a variety of expensive pens and pencils, • have personas with names like Vanessa and Sandy, • and use lots and lots and lots of whiteboards. • All approaches (e.g. design-thinking, UCD and usability-centered-design) are examples of DAGUP — Design approach guaranteeing usable products.  http://de.slideshare.net/dsimov/usercentered-design-versus-design-thinking
  16. 16. USEEDS° user centred thinking UX Sofia 2013 Seminar: Making the same mistakes twice, M. Belam A List of Mistakes we often make: 1. Testing with particular users Solution: Always test with at least one person from outside of your project team. 2. Over-Engineering Solution: Write out over engineered systems as user stories. 3. Forget the UX of the tools Solution: Treat content production staff like end users, with important needs and goals. 4. Forget to measure Solution: Make your own metrics dashboard. Print it out. Stick it on the wall in the office. http://www.lucrat.net/content/img/Events/ux_sofia.ppt
  17. 17. USEEDS° user centred thinking UX Sofia 2013 Seminar: Making the same mistakes twice, M. Belam A List of Mistakes we often make: 5. Pre-determined Outcomes Solution: Find another place to devote your energy or quit the job 6. Forgetting mobile Solution: Develop on mobile. Make mobile part of your UAT 7. Delaying building Solution: Prototype: paper, code, Lego… 8. Project Burn-out Solution: Look out for colleagues. Learn own signs of burn-out
  18. 18. USEEDS° user centred thinking UX Sofia 2013 Seminar: Designing for Micromoments: Tiny Interactions with Big Payoffs, S. Anderson • Having some user requirements + finding some design patterns + getting a few best practices + use a decent CSS and JavaScript framework = good UX ---> ―commodity UX‖ • We should be striving for great design instead • TIPP: think of interactions as conversations, not just buttons, fields and forms – role play the interaction – video example http://www.youtube.com/watch?v=hkAFdIrTR00 • Also: conversations happen over time, so do not ask ―is this information needed?‖ but rather ask ―is this information needed right now?‖ http://www.uxsofia.com/uploads/docs/Designing_for_MicroMoments-UX-Sofia.pdf
  19. 19. ATTACHMENTS
  20. 20. USEEDS° user centred thinking UX Sofia 2013 - Attachments ―10 responsive things to consider‖, Eric Reiss I would recommend Eric’s book ―Usable Usability: Simple Steps for Making Stuff Better‖ that describes all ―Lists of 10 things to…‖, but also the method of working with them in detail: http://www.amazon.com/Usable- Usability-Simple-Making- Better/dp/1118185471/ref=sr_1_ 2?s=books&ie=UTF8&qid=13763 13092&sr=1-2
  21. 21. USEEDS° user centred thinking UX Sofia 2013 - Attachments ―10 visibility techniques to consider‖, Eric Reiss I would recommend Eric’s book ―Usable Usability: Simple Steps for Making Stuff Better‖ that describes all ―Lists of 10 things to…‖, but also the method of working with them in detail: http://www.amazon.com/Usable- Usability-Simple-Making- Better/dp/1118185471/ref=sr_1_ 2?s=books&ie=UTF8&qid=13763 13092&sr=1-2
  22. 22. info@useeds.de l www.useeds.de © USEEDS° GmbH Friedrichstr. 209 10969 Berlin Tel.: +49 30 340 6005-0 Burchardstr. 19 20095 Hamburg Tel.: +49 40 696 669-139 Wir schicken Ihnen gerne ergänzendes Informationsmaterial, Projektbeispiele oder unseren Schulungskatalog zu!

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