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Xerox Book In Time by ASHKY
Xerox Book In Time by ASHKY
Xerox Book In Time by ASHKY
Xerox Book In Time by ASHKY
Xerox Book In Time by ASHKY
Xerox Book In Time by ASHKY
Xerox Book In Time by ASHKY
Xerox Book In Time by ASHKY
Xerox Book In Time by ASHKY
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Xerox Book In Time by ASHKY

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  • Transcript

    • 1. By Hongchul Jun, Yokesh Kumar, Samantha Tang, Kenny Toop, & Ali Yazdi
    • 2. PEST Analysis
      • Technology- Emergence of internet and e-retailers revolutionized book publishing
      • Amount of authors increased because of ability to publish books
    • 3. Top Ten Publishers The top ten publishers in the industry account for only 25% of the market share in this highly competitive industry HHI Index- 59.25 (Few barriers to entry)‏
    • 4. US Book Industry Analysis Authors End Customer Size: Profit : 0~% of publisher’s profit. Or 10~15% of retail selling price Publishers Size: $23.1B (40,000)‏ Profit margin:8% to 15% Printers Size: $20B (40,000)‏ (Printer:$10B Other raw materials: $1~5M)‏ Retailer Size: $4B (*1)‏ Net margin: 3~5% Wholesaler Size: $7B (*2)‏ Net margin: 1~2%
    • 5. Value Chain for a $25 Book Authors Printers Publishers Wholesalers Retailers End-Customers $25 $17.5 $12.5 $4.5 $2.5
    • 6. Who can leverage the Xerox: Book In Time technology?
      • Small publishers can leverage the technology by taking chances on new books
      • Universities and schools can create coursework that is relevant based on current events due to quick turnaround time
      • Small companies can create their own documents which provides them security if the documents are confidential
    • 7. Estimate Demand of Book in Time
      • U.S. Book Market- 2.4 billion books sold
      • 68% in Paperback format and 69% Non-fiction
      • Xerox could penetrate a smaller portion of trade market and a majority of textbook market segments
      • Some of the books were out of print due to low demand worldwide
      • If Xerox could capture the mid market publishers, the demand could be in thousands of printers which would translate into billions in sales
    • 8. Where does Amazon fit?
      • Amazon provides a resource for small publishers to distribute books to a large audience via the e-retailer
      • Amazon was the first company to let customers review books and it created an online community where people could research books
      • The biggest cost saving: shipping costs and excessive print costs. Because the publisher can release prints in limited quantity for titles where the demand might be unexpected
      • Other cost saving drivers :
      • Inventory fees-virtual shelf replace physical retail space
      • Marketing fees of best display at retailers
      • Customer needs analysis: reflect true customer demands
    • 9. Where does Amazon Fit? Authors Printers Publishers Wholesalers Amazon.com End-Customers $25 $17.5 $12.5 $4.5 $2.5 Normal price $18 Amazon Price

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