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3do activity advantages analysis barriertoentry ben_fieman best bestofbest bestofmid bestofp&g busienss business businessmodel chain creating culture dsir framwork incumbency industry industry_analysis lance lesson5 maps mbam619 mei midterm natalie_rebot networkeffects organization perceptual pest porters5forces positioning progresive progressive resourcebasedview sandro_olivieri sarah scm strategy strategyrecap student students thinking value value chain value_chain value_creation visual visualization walmart xerox less