Situated in YIWU the export hub in chinaProducts are directly related to the charismas.   YIWU have market share of 55% of...
BRAZILCHINA                        ARGENTINA              PESTLE   COLOMBIA            VENEZUELA
POLITICALENVIRONMENTAL                                 ECONOMICAL   FACTORS                  PESTLELEGAL FACTORS          ...
Relatively                                               stable                                             industry.     ...
QUALITY ISSUES.       REDUCTION IN HUMAN CAPITAL.DISTURBED BRAND IMAGE/ DAMAGED REPUTATION.          SEASONAL BUSINESS.
Product diversification.     Market diversification.Mergers, joint ventures & piggy           backing.Targeting other fore...
RELATIVE MARKET SHARE                               HIGH        LOWMARKET GROWTH RATE   HIGH                              ...
HAPPY CHARISMAS COMPANY IS CURRENTLY              FOCUSINGUSA         EUROPE             RUSSIA
POTENTIAL FOREIGN               MARKETSSouth American                          New Zealand   Australia   countries        ...
Dominant religion ofREASON TO SELECT THESE                                 Christianity                           Other ma...
Market Penetration  ProductDevelopment             Market           DevelopmentDiversification
EXISTING PRODUCTS        NEW PRODUCTSEXISTING MARKETS                                             RED ENVELOPE,           ...
Eastern Bunnies              Halloween               masksChinese Red Envelope
CURRENTLYUSA          EUROPE                RUSSIA                                            FUTURE      SOUTH AMERICA   ...
Carl Star International Group (HK) Ltd          (Sea and Air)    Sea bay International Freight Forwarding Ltd             ...
Fired its 300                          employees Need to havespecialized and                                Higher wages o...
FromChina                                    Large                                   human                                ...
Skilled Labour will be having “Contracts” with Happy CharismasCompany and they will be considered as the permanent employe...
Apprenticeship                                 Job rotation                        Job instruction training             In...
LOANS FROM DIFFERENT  SOURCES
2011         2012                             (Projected)   SALES        12,880,833   18033166GROSS PROFIT    4,327,327   ...
Ratio              2012        2011                          (Projected)  GROSS PROFIT MARGIN      38.34%       33.60%   P...
PRODUCTCharismas                      Halloween             Eastern     Chinese red              Baubles  trees           ...
Words of                      mouth       Using the                                E-commerce       lucky redFollow-up    ...
Words of   E-commerce mouth
CONCLUSIONS
Enhance the quality of their productsCompany should focus on business to business (B2B) in South America             Compa...
THANK YOU
Happy Christmas  Company
Happy Christmas  Company
Happy Christmas  Company
Happy Christmas  Company
Happy Christmas  Company
Happy Christmas  Company
Happy Christmas  Company
Happy Christmas  Company
Happy Christmas  Company
Happy Christmas  Company
Happy Christmas  Company
Happy Christmas  Company
Happy Christmas  Company
Happy Christmas  Company
Happy Christmas  Company
Happy Christmas  Company
Happy Christmas  Company
Happy Christmas  Company
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Happy Christmas Company

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case solution of Happy Christmas company

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Happy Christmas Company

  1. 1. Situated in YIWU the export hub in chinaProducts are directly related to the charismas. YIWU have market share of 55% of exports in the world.Happy Christmas Company was founded 10 years ago
  2. 2. BRAZILCHINA ARGENTINA PESTLE COLOMBIA VENEZUELA
  3. 3. POLITICALENVIRONMENTAL ECONOMICAL FACTORS PESTLELEGAL FACTORS SOCIAL FACTORS TECHNOLOGICAL FACTORS
  4. 4. Relatively stable industry. Favorable Market Chineseknowledge. consumer behavior. Favorable location Yiwu. HighlyStrong export specialized history. manufacturing techniques.
  5. 5. QUALITY ISSUES. REDUCTION IN HUMAN CAPITAL.DISTURBED BRAND IMAGE/ DAMAGED REPUTATION. SEASONAL BUSINESS.
  6. 6. Product diversification. Market diversification.Mergers, joint ventures & piggy backing.Targeting other foreign festivals. Large domestic consumer market. Co-branding
  7. 7. RELATIVE MARKET SHARE HIGH LOWMARKET GROWTH RATE HIGH BAUBBLES, LOW CHRISTMAS TREES
  8. 8. HAPPY CHARISMAS COMPANY IS CURRENTLY FOCUSINGUSA EUROPE RUSSIA
  9. 9. POTENTIAL FOREIGN MARKETSSouth American New Zealand Australia countries Brazil Argentina Venezuela Colombia
  10. 10. Dominant religion ofREASON TO SELECT THESE Christianity Other main reason is Triad COUNTRIES Same buying behaviors Mature, profitable and stable at Free trade agreement of the the same time Asia Pacific (FTAAP) Different free trade agreements Asia Pacific Economic between China and South Cooperation (APEC) American countries China South America (Economic Forum)
  11. 11. Market Penetration ProductDevelopment Market DevelopmentDiversification
  12. 12. EXISTING PRODUCTS NEW PRODUCTSEXISTING MARKETS RED ENVELOPE, BAUBBLES, CHRISTMAS EASTERN BUNNIES, TREES HALLOWEEN MASKNEW MARKETS BAUBBLES, CHRISTMAS EASTERN TREES BUNNIES,HALLOWEEN MASK
  13. 13. Eastern Bunnies Halloween masksChinese Red Envelope
  14. 14. CURRENTLYUSA EUROPE RUSSIA FUTURE SOUTH AMERICA CHINA USA EUROPE RUSSIA Brazil Argentina Venezuela Colombia
  15. 15. Carl Star International Group (HK) Ltd (Sea and Air) Sea bay International Freight Forwarding Ltd (Sea) FedEx International Shipping Ltd (Sea and Air)Providing low per unit rates as well additional value added features.
  16. 16. Fired its 300 employees Need to havespecialized and Higher wages of experienced labors people. ISSUES REGARDING HUMAN RESOURCE Rising or appreciating Low profits tendency of Chinese Yuan
  17. 17. FromChina Large human capital HIRING OF STAFF Aware of their market Buying Culture behavior
  18. 18. Skilled Labour will be having “Contracts” with Happy CharismasCompany and they will be considered as the permanent employees of thecompany.(Engineers, Supervisors and Managers) Unskilled Labor will be having “Daily Wage Rates” and they will be considered as temporary employees of the company (labor force).
  19. 19. Apprenticeship Job rotation Job instruction training Informal learningOn the job training
  20. 20. LOANS FROM DIFFERENT SOURCES
  21. 21. 2011 2012 (Projected) SALES 12,880,833 18033166GROSS PROFIT 4,327,327 6,913,608PROFIT AFTER 4,179 1,273,736 TAXEARNING PER 0.010 2.19 SHARETOTAL ASSETS 25,663,254 33,802,074 TOTAL 25,663,254 33,802,074LIABILITIES / OWNER EQUITY
  22. 22. Ratio 2012 2011 (Projected) GROSS PROFIT MARGIN 38.34% 33.60% PROFIT/LOSS MARGIN 7.06% 0.03%RETURN ON COMMON EQUITY 23.09% 0.11%
  23. 23. PRODUCTCharismas Halloween Eastern Chinese red Baubles trees masks bunnies envelope PRICE Different pricing strategy PLACE China South America PROMOTION Different strategy
  24. 24. Words of mouth Using the E-commerce lucky redFollow-up Advertisingwith client Direct Sales pitches marketing Events
  25. 25. Words of E-commerce mouth
  26. 26. CONCLUSIONS
  27. 27. Enhance the quality of their productsCompany should focus on business to business (B2B) in South America Company needs to focus on Uppsala model Company needs to focus on their Human Resource Company should be targeting other festivals It’s time to change; company should change their name Company should focus on direct marketing in china and indirect promotional strategies for South America. In the coming future, the company should focus on USA and Europe
  28. 28. THANK YOU
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