QUALITY ISSUES. REDUCTION IN HUMAN CAPITAL.DISTURBED BRAND IMAGE/ DAMAGED REPUTATION. SEASONAL BUSINESS.
Product diversification. Market diversification.Mergers, joint ventures & piggy backing.Targeting other foreign festivals. Large domestic consumer market. Co-branding
RELATIVE MARKET SHARE HIGH LOWMARKET GROWTH RATE HIGH BAUBBLES, LOW CHRISTMAS TREES
HAPPY CHARISMAS COMPANY IS CURRENTLY FOCUSINGUSA EUROPE RUSSIA
POTENTIAL FOREIGN MARKETSSouth American New Zealand Australia countries Brazil Argentina Venezuela Colombia
Dominant religion ofREASON TO SELECT THESE Christianity Other main reason is Triad COUNTRIES Same buying behaviors Mature, profitable and stable at Free trade agreement of the the same time Asia Pacific (FTAAP) Different free trade agreements Asia Pacific Economic between China and South Cooperation (APEC) American countries China South America (Economic Forum)
EXISTING PRODUCTS NEW PRODUCTSEXISTING MARKETS RED ENVELOPE, BAUBBLES, CHRISTMAS EASTERN BUNNIES, TREES HALLOWEEN MASKNEW MARKETS BAUBBLES, CHRISTMAS EASTERN TREES BUNNIES,HALLOWEEN MASK
Eastern Bunnies Halloween masksChinese Red Envelope
CURRENTLYUSA EUROPE RUSSIA FUTURE SOUTH AMERICA CHINA USA EUROPE RUSSIA Brazil Argentina Venezuela Colombia
Carl Star International Group (HK) Ltd (Sea and Air) Sea bay International Freight Forwarding Ltd (Sea) FedEx International Shipping Ltd (Sea and Air)Providing low per unit rates as well additional value added features.
Fired its 300 employees Need to havespecialized and Higher wages of experienced labors people. ISSUES REGARDING HUMAN RESOURCE Rising or appreciating Low profits tendency of Chinese Yuan
FromChina Large human capital HIRING OF STAFF Aware of their market Buying Culture behavior
Skilled Labour will be having “Contracts” with Happy CharismasCompany and they will be considered as the permanent employees of thecompany.(Engineers, Supervisors and Managers) Unskilled Labor will be having “Daily Wage Rates” and they will be considered as temporary employees of the company (labor force).
Apprenticeship Job rotation Job instruction training Informal learningOn the job training
LOANS FROM DIFFERENT SOURCES
2011 2012 (Projected) SALES 12,880,833 18033166GROSS PROFIT 4,327,327 6,913,608PROFIT AFTER 4,179 1,273,736 TAXEARNING PER 0.010 2.19 SHARETOTAL ASSETS 25,663,254 33,802,074 TOTAL 25,663,254 33,802,074LIABILITIES / OWNER EQUITY
Ratio 2012 2011 (Projected) GROSS PROFIT MARGIN 38.34% 33.60% PROFIT/LOSS MARGIN 7.06% 0.03%RETURN ON COMMON EQUITY 23.09% 0.11%
PRODUCTCharismas Halloween Eastern Chinese red Baubles trees masks bunnies envelope PRICE Different pricing strategy PLACE China South America PROMOTION Different strategy
Words of mouth Using the E-commerce lucky redFollow-up Advertisingwith client Direct Sales pitches marketing Events
Words of E-commerce mouth
Enhance the quality of their productsCompany should focus on business to business (B2B) in South America Company needs to focus on Uppsala model Company needs to focus on their Human Resource Company should be targeting other festivals It’s time to change; company should change their name Company should focus on direct marketing in china and indirect promotional strategies for South America. In the coming future, the company should focus on USA and Europe