At Facebook, everything we do is about making the world more open and connected. We think this has a profound impact on the way people communicate. We strive to ﬁnd authentic ways for people to connect with one another as well as with businesses, brands and institutions they care about. These principles guide us when developing our tools and products for business. Our marketing products are constructed to
help people discover your brand through recommendations from their friends. Facebook Ads and Sponsored Stories allow you to leverage the relationships you have built with people to create word-of-mouth at scale.
In this guide, you’ll ﬁnd an overview of these products, including production guidelines and policies.