Ever since its inception, social media has dazzled marketers with the allure of connecting …
Ever since its inception, social media has dazzled marketers with the allure of connecting
brands with consumers on a deeper, wider level. While many companies have evolved from the toe-dipping,
experimental phase and are now formulating strategies to create social interactions online, only recently has there
been a serious focus on justifying the dollar and time expenditures involved. Discovering true social return on
investment (ROI) has been elusive.