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Ever since its inception, social media has dazzled marketers with the allure of connecting...
Ever since its inception, social media has dazzled marketers with the allure of connecting
brands with consumers on a deeper, wider level. While many companies have evolved from the toe-dipping,
experimental phase and are now formulating strategies to create social interactions online, only recently has there
been a serious focus on justifying the dollar and time expenditures involved. Discovering true social return on
investment (ROI) has been elusive.
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