Sink your teeth into our gothic treatsSWEET STAKES
Sweet Stakes is a confectionery shop that creates and sells gothic-inspiredcandies and desserts. Customers of all ages can enjoy this shop as long asthey have a sweet-tooth and maybe even an interest in the Gothic orHalloween style.We at Sweet Stakes, like any other confectionery/candy shop, are simply tryingto give our customers delicious treats. However, we are targeting a morenarrow market by making gothic-inspired candies and desserts, which no othershop has done before (at least that I have not seen).Potential customers seemed rather interested in the shop, some being all forthe idea while others would simply walk in to at least check it out. Either way,they all enjoyed the creative twist on an everyday shop.THE PRODUCT
To give a sense of what the website and physical store would look like, Icreated a couple of quick mock-up layouts. If I had more time and betterresources, I would change some things, but I worked with what I had availableto me.**The pictures/art used do not belong to me. I did not create any of thefood in the pictures you see; I simply found suitable pictures and used them asexamples.**MOCK-UPS
My team is me, myself and I.Yep….lonely, little me. ^^I did ask for some help from a friend of mine a couple times, but other thanthat I worked alone.THE “TEAM”
My competitors would include many of the big name candy/confectionerystores, such as Gardner’s Candies.However, in the niche of Gothic-inspired candies and desserts, there doesn’tseem to be any competitors.My market size seems to be about $5.3 billion.BUSINESS
My competitors would include many of the big name candy/confectionerystores, such as Gardner’s Candies. As a small business, this isproblematic, however I would differentiate from the everyday business for mygothic-inspired style. However, this could pose to be another problem sinceSweet Stakes is niche business.As a small niche business, Sweet Stakes would most likely be a small townshop. This way I can hire cheaper labor, but also support said small town.To find new customers, Sweet Stakes would have to depend not only ondifferent advertising techniques, but also word of mouth.BUSINESS CONCERNS
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