| Tice Burke | Spring 2010 SMC SalesCamp


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Tice Burke, Manager of Strategic Partnerships from, presented these slides on March 9th, 2010 at the Spring 2010 SMC SalesCamp

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  1. 1. Reaching Consumers Online “ The Fastest Growing Real Estate Website.” Tice Burke Manager, Strategic Partnerships [email_address]
  2. 2. <ul><li>Get your “product” out there. </li></ul><ul><li>Be where they are. </li></ul><ul><li>Meet on their terms. </li></ul><ul><li>Measure your success! </li></ul>How do you reach consumers online?
  3. 3. Consumers are online. – Make sure you are too!
  4. 4. Some quick stats… <ul><li>87% of all home buyers go online during search </li></ul><ul><li>94 % of buyers ages 25-44 used the Internet during their search </li></ul><ul><li>82% of home buyers who used the Internet during search purchased through a real estate agent </li></ul><ul><li>80% of first-time homebuyers are Gen X/Y </li></ul><ul><li>(NAR 2008 Homebuyers Survey) </li></ul>Gen X and Gen Y Comprise over 120MM Consumers!
  5. 5. What sites are consumers using?
  6. 6. What about local sites?
  7. 7. <ul><li>Who’s using Trulia? </li></ul><ul><li>More than 6.3 Million users per month </li></ul><ul><ul><li>62% plan to list/purchase within the next 6 mo. </li></ul></ul><ul><ul><li>81% plan to list/purchase within the next 12 mo. </li></ul></ul><ul><ul><li>61% not yet working with an agent </li></ul></ul><ul><ul><li>52% pre-qualified for mortgage </li></ul></ul><ul><li>Users run over 1 Million searches per month in Baltimore/DC Metro on! </li></ul>Be where they are Highly-engaged audience of buyers and sellers
  8. 8. Consumers want transparency and control
  9. 9. Online use drives qualified prospects • Home buyers spend more time making their own decisions, now that they have access to so much information. • Consumers are in the driver’s seat. They will contact builders, brokers and agents when they are ready. • Targeting and behavioral data for advertisers, means easier, faster, better ROI, because ads can be specifically targeted AND tracked. Greater Web Usage Means:
  10. 10. Curb appeal…How do you look online?
  11. 11. Trulia Blogs & Voices - Connect with consumers!
  12. 12. Trulia Voices – Online Q&A
  13. 13. Other ways to engage – Premium Listings <ul><ul><li>Dominant positioning & brand exposure for more consumer views </li></ul></ul>
  14. 14. Other ways to engage – Trulia PRO (for agents)
  15. 15. Other ways to engage – Banner Advertising Your Ad Here and/or…
  16. 16. Ways to engage – Trulia Local Ads (for agents) <ul><li>Own Your Market Online </li></ul><ul><li>Local Exclusivity – Dominate your local market and block your competition. </li></ul><ul><li>Local Reach – Massive local audience of serious home buyers and sellers online. </li></ul><ul><li>Access – Purchase 25%, 50%, 75% or 100% of ads, whatever fits your marketing budget. </li></ul>
  17. 17. Measure, Measure, Measure Test, Test, Test If it can’t be measured, don’t do it. Measurement is key to online engagement
  18. 18. TICE BURKE Manager, Strategic Partnerships [email_address] <ul><li>Thank You! </li></ul>