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Trulia.com | Tice Burke | Spring 2010 SMC SalesCamp
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Trulia.com | Tice Burke | Spring 2010 SMC SalesCamp

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Tice Burke, Manager of Strategic Partnerships from Trulia.com, presented these slides on March 9th, 2010 at the Spring 2010 SMC SalesCamp

Tice Burke, Manager of Strategic Partnerships from Trulia.com, presented these slides on March 9th, 2010 at the Spring 2010 SMC SalesCamp

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  • 1. Reaching Consumers Online “ The Fastest Growing Real Estate Website.” Tice Burke Manager, Strategic Partnerships [email_address]
  • 2.
    • Get your “product” out there.
    • Be where they are.
    • Meet on their terms.
    • Measure your success!
    How do you reach consumers online?
  • 3. Consumers are online. – Make sure you are too!
  • 4. Some quick stats…
    • 87% of all home buyers go online during search
    • 94 % of buyers ages 25-44 used the Internet during their search
    • 82% of home buyers who used the Internet during search purchased through a real estate agent
    • 80% of first-time homebuyers are Gen X/Y
    • (NAR 2008 Homebuyers Survey)
    Gen X and Gen Y Comprise over 120MM Consumers!
  • 5. What sites are consumers using?
  • 6. What about local sites?
  • 7.
    • Who’s using Trulia?
    • More than 6.3 Million users per month
      • 62% plan to list/purchase within the next 6 mo.
      • 81% plan to list/purchase within the next 12 mo.
      • 61% not yet working with an agent
      • 52% pre-qualified for mortgage
    • Users run over 1 Million searches per month in Baltimore/DC Metro on Trulia.com!
    Be where they are Highly-engaged audience of buyers and sellers
  • 8. Consumers want transparency and control
  • 9. Online use drives qualified prospects • Home buyers spend more time making their own decisions, now that they have access to so much information. • Consumers are in the driver’s seat. They will contact builders, brokers and agents when they are ready. • Targeting and behavioral data for advertisers, means easier, faster, better ROI, because ads can be specifically targeted AND tracked. Greater Web Usage Means:
  • 10. Curb appeal…How do you look online?
  • 11. Trulia Blogs & Voices - Connect with consumers!
  • 12. Trulia Voices – Online Q&A
  • 13. Other ways to engage – Premium Listings
      • Dominant positioning & brand exposure for more consumer views
  • 14. Other ways to engage – Trulia PRO (for agents)
  • 15. Other ways to engage – Banner Advertising Your Ad Here and/or…
  • 16. Ways to engage – Trulia Local Ads (for agents)
    • Own Your Market Online
    • Local Exclusivity – Dominate your local market and block your competition.
    • Local Reach – Massive local audience of serious home buyers and sellers online.
    • Access – Purchase 25%, 50%, 75% or 100% of ads, whatever fits your marketing budget.
  • 17. Measure, Measure, Measure Test, Test, Test If it can’t be measured, don’t do it. Measurement is key to online engagement
  • 18. TICE BURKE Manager, Strategic Partnerships [email_address]
    • Thank You!