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Leverage RFID with NFC for Better ROI - by Steve McRae
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Leverage RFID with NFC for Better ROI - by Steve McRae

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Presentation given by Steve McRae, CEO of Merchant360 on April 3, 2012 at RFID Journal LIVE! Conference. Review how people can leverage their knowledge and system of RFID for Near Field Communication …

Presentation given by Steve McRae, CEO of Merchant360 on April 3, 2012 at RFID Journal LIVE! Conference. Review how people can leverage their knowledge and system of RFID for Near Field Communication technology to produce a better Return on Investment for both RFID and NFC implementations.

Published in: Technology, Business
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  • 1. 1
  • 2. Leverage RFID with NFC for Better ROI Steve McRae, CEO The Guy You Call When You’re Tired of Being Stuck! Merchant360, Inc. 1(866)998-5252 SteveMcRae@Merchant360.net www.Merchant360.net 2
  • 3. NFC or RFID? 3
  • 4. RFID & NFC SAME BUT DIFFERENT 4
  • 5. The Core of NFC? Application Layer Bindings Ip, OBEX,… RTDs & NDEF P2P-LLCP NFC Tag Types Card Emulation OTHER RF Transport Layer DIGITAL 18092 DEF 18092 14443-4 15693 Felica 14443-A/B 15693 Felica RF Physical Layer ANALOG 5
  • 6. What Can You Leverage? SP4G™ Kiosk Floor Ant 10"x10" Ant SP4G™ SP4G™ Walkway Ant with directional tracking 20" x 30" Ant Tablet with Embedded NFC for counter or kiosk NOTE: Cellular Option is available when network access is not available Static Counter Mat SP4G™ Virtual Link between Point of Sale Device and Reader/Writer In Store Point of Sale In Store Point of Sale Store Ethernet Network Internet URL and Port Client Systems Client Systems Mobitranz Switch 6
  • 7. Why Both? 7
  • 8. Why Both RFID & NFC? 8
  • 9. Quantify ROI Hardware Software Retention New Business Business Protection 9
  • 10. Leverage 10
  • 11. Questions? Steve McRae, CEO The Guy You Call When You’re Tired of Being Stuck! Merchant360, Inc. 1(866)998-5252 SteveMcRae@Merchant360.net www.Merchant360.net 11
  • 12. 12

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