Mobifyer
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Mobifyer - Creating Deeper Mobile Relationships. Mobifyer offers Mobile Contactless, RFID, and NFC products and resources to help you engage customers with style and function. We offer mobile eGrips ...

Mobifyer - Creating Deeper Mobile Relationships. Mobifyer offers Mobile Contactless, RFID, and NFC products and resources to help you engage customers with style and function. We offer mobile eGrips with contactless, mobile skins, and Bluetooth to NFC devices with strategy, development, planning, and busines development.

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  • 2:00 Minutes Maybe we discuss the way this separate device provides consumers with their personal POS device, wallet? By separating the secure element from the SIM we actually provide the consumers and the issuers with the power. Much like the internet started with power in the hands of the telcos, their inability to innovate gave way to players like google, yahoo, etc. In essence the MNO’s are simply a conduit. By making the solution tied to the UICC and the phone it ties business models and technologies together that don’t necessarily need to. Consider the fact that all handsets/mno combinations will need to be certified regulated etc. by the different applications from a security standpoint. (very similar to why there are only a few Pinpad/atm combinations. This approach may depend on the audience. This concept is a bit controversial for some players, but for the players that want to move and get this rolling they might not only embrace it, but radically support it. Think about our SNCF guy who is tired of the fighting. He just wants a solution he can deploy. It will be a 100 times easier to use our device rather than 4-5 MNO’s and 100+ handsets… This is also a good place to possibly interject examples of how consumers will adopt bigger devices if the value is there. There will be resistance to the size and bulkiness. Smartphones are the best example where consumers opted for value over size. Bring enough value and consumers will put up with a device like MyZtro. Keep in mind they currently carry some 20+ cards that could all go away with our solution…
  • 1:00 min Examples for size discussion… Value of device outweighs its size Peripheral device: End-User ownership of security module and all data (not dependant on handset or MNO); Portable between phones

Mobifyer Presentation Transcript

  • 1.  
  • 2. Contactless Function with Style
    • Contactless Mobile Skins
    • Contactless
    • Adds style, convenience, and a way for you to connect to your consumers
    • Individualized to fit consume mobile
    • Adds purpose to your campaigns with traceability for measuring performance
    • Customized to your campaign needs
    NFC Mobile Module
    • Instantly Enable Existing Smart Mobiles with NFC / Contactless
    • Multi-Application with SecureGateway on the PC and Mobile
  • 3. Contactless Mobile egrips
    • New Unique Value Add!
    • Get your message in the hands of customers 365 days a year! This amazing and helpful product keeps phones, iPods, and other items where you put them! Because this product solves a problem, customers and prospects will use it every day!
    • Corporate, Sports and Retail Programs
  • 4. What Are eGrips ®
    • eGrips ® are high-quality self-adhesive high-coefficient of friction silicon stickers you stick at the back of your mobile phones, PDA or any handheld devices to prevent slippage on virtually all surfaces.
    • eGrips ® and eGrips® RFID are patented and exclusively available from mobifyer
    • eGrips ® come in various designs and are most commonly 1” x 2” in size and 0.4mm in thickness
    • eGrips ® RFID are custom designed and printed in full 4-color process with or without packaging
  • 5. Corporate Solutions
    • Combine non-slip grip with contactless module and you get campus convenience, great marketing, and something your employees can really use.
    • Programs include:
        • Cafeteria pre-paid
        • Physical access (doors, parking, etc.)
        • Logical access
        • Pre-paid contactless Visa or MasterCard
  • 6. Sports Solutions
    • Team or Event Logo
    • Pre-paid contactless programs for ticketing, concessions and merchandise
    • Free gift giveaway
    • Loyalty programs
  • 7. Retail Solutions
    • Customized loyalty and gift card options!
    • Turn paper based programs into contactless
      • Manage relationships better
        • Connect with customers through their mobile
        • Send new coupons, program updates, communicate specials and track ROI!
      • Tracking
        • Know who is redeeming when
        • Know how much is being redeemed and used
  • 8. Variety of packaging/delivery options
    • Your own marketing content!
  • 9. Use Case
    • Innovative Hotel Group Singapore
    Hotel guests receive customized eGrips at check-in They attach it to their mobile and then go up to their room Guests Touch to unlock their hotel door Guests can use as their door key, for parking or payment on account
  • 10. Specifications ID, Access, Transport, Closed Loop Payment With Visa, MasterCard, American Express Payment Dimension 27 x 51 x 0.8 mm 27 x 51 x 0.8 mm Anti-slip Feature egrips® non-slip strip egrips® non-slip strip RF Interface ISO/IEC15693 ISO/IEC14443 ISO/IEC14443 (Type A/B) Operating Frequency 13.56 MHz 13.56 MHz EEPROM 52 ~ 2048 Byte 92~144k byte User ROM - 48~240k byte RAM - 2~6k Byte XRAM CPU - 8~16 bit Availability Available Q4 09 Technology Mifare 1k, 4k, Ultralight MicroPass
  • 11. Individualized Mobile Skin with Contactless Contactless Module
  • 12. background
    • Mobile Skinning is HOT!
    • Contactless is Emerging!
    • Over 2000% growth quarterly
    • Projected to be $1.2 B business by 2010
    • Verizon, Sprint, T-Mobile, AT&T, O2, Orange and carriers around the world are selling mobile custom phone skins
    • Around the globe issuers are committing to contactless
    • Expected 2.2 B transaction from contactless cards by 2011
    • Barclaycard has committed to contactless enablement of its 11 million debit cards by end of 2010
  • 13. marketing
    • Consumers go online to MusicSkins, skinit or partner site: O2, Orange, AT&T, Verizon, etc.
    • Order Skin for $14.95 and for $5.00 more get contactless card embedded in skin
    • They can select Visa, MasterCard, and other value add applications at checkout
  • 14. co-sponsored solutions
    • Skin
      • Promotional Example: Universal Studios Sponsored Skin
    • Contactless Card
      • Movie tickets at discount
      • Theater frequent watcher program
  • 15. consumer customization
    • Go Online
    • Select Device (Phone, iPod, PSP, Laptop, etc.)
    • Design - Upload pictures or select from thousands of designs
    • Purchase
    • Ship
    • Stick it
    • Show Off
    • Make Transactions
  • 16. MyZtro NFC/Contactless Mobile Module
    • Instant Mobile NFC / Contactless Enablement
    Embedded Smart Card version Due Summer 2010 Small , Sleek , Affordable , Available … Amazing Talks Bluetooth to existing mobile smart phones Fits on the back of almost any smart phone Talks USB to your computer
  • 17. History
    • @MAXX
      • January 2009
    • USB Connected Contactless with SAM slot for dual function smart card
    • Exclusively manufactured by SCM
  • 18. Features
    • Bluetooth to Smart Mobile
      • Bluetooth Profiles, Internet Connection
      • Blackberry OS 4.5 +
      • Nokia S60 Series
      • More…Mobile Distillery
    • NFC 1,2,3 and Contactless 14443 A/B
      • PN532 from NXP
      • Card Emulation Mode / Default
    • Soft-Switched Antenna
      • Polling NFC/Contactless
      • Sleep mode is contactless
    • SAM Slot for Dual Function Contactless/Contact Smart Card
      • Removable/Replaceable Secure Element
      • SmartMX version early 2010
    • USB 2.0 Full Speed Micro Connector
      • Supports PC/SC & CCID when connected via USB
      • OS Support – Windows XP, Windows Vista, MAC
    • Dual LED for device states
    • 512MB - 4GB microSD Flash Memory
    • Dimensions
      • SC Height: 7mm x Width: 35mm x Length: 51mm
      • Embedded Version: 4.5mm x Width: 32mm x Length: 45mm
    • On Board Lithium Ion Battery