Linked in1

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Linked in1

  1. 1. Try and contain your excitement
  2. 2. The Professional Social Network <ul><li>Founded 2002 by ex-Yahoos. Launched May 2003 </li></ul><ul><li>More than 90 Million users worldwide </li></ul><ul><li>One new member every second </li></ul><ul><li>First major Social Network to IPO </li></ul>
  3. 3. Boring by Design <ul><li>LinkedIn isn’t fun nor is it meant to be. </li></ul><ul><li>That keeps the userbase low BUT it keeps the userbase trimmed and useful </li></ul><ul><li>If the cocktail party’s on Twitter and the open house is on Facebook, LinkedIn’s the Chamber Business After 5. </li></ul>
  4. 4. What Is LinkedIn? <ul><li>Contact list of people they know and trust in business (called &quot;Connections&quot;) </li></ul><ul><li>Profiles are more like resumes or CVs. </li></ul><ul><li>No pictures, games or whirligigs. </li></ul>
  5. 5. Strong Connetions <ul><li>LinkedIn could even be considered a stronger link between people than Facebook. You almost never add contacts you have not met. </li></ul><ul><li>Connections are made based on a “how do you know them” question. Choose school or business. </li></ul>
  6. 6. Degrees of Separation <ul><li>1st Degree: Direct connections </li></ul><ul><li>2nd Degree: The people connected to your first degree people </li></ul><ul><li>3rd Degree: The people connected to your 2nd degree people. </li></ul>
  7. 7. Degrees of Separation <ul><li>“That's when it dawned on me that I was completely missing the boat with LinkedIn. LinkedIn's search feature wasn't about finding contacts I knew, it was about finding contacts I NEEDED to know. The whole &quot;degrees of contact&quot; bubble weren't a fun way to see who knew who, it was invaluable insight into how to make contact with new companies. </li></ul>http://www.searchengineguide.com/jennifer-laycock/why-linkedin-is-the-one-social-network-i.php
  8. 8. Degrees Control Access <ul><li>How much detail you’re permitted to see goes down the further you go: </li></ul>
  9. 9. Leveraging Connections <ul><li>When contacting someone of the 2nd degree you can filter the contact through your shared connection: </li></ul>
  10. 10. Leveraging Connections <ul><li>The invitation filters through Nina first in this example. </li></ul>
  11. 11. Leveraging Connections <ul><li>For 3rd degree connections you have two people to go through... </li></ul>
  12. 12. The Breaks <ul><li>LinkedIn doesn’t want users amassing hundreds and hundreds of meaningless contacts. </li></ul><ul><li>You can have 5 invitations out at a time and you can only see limited profile info unless you pay $$$ </li></ul>
  13. 13. Why? <ul><li>Trust and integrity of the social network (and money) </li></ul><ul><li>You can have 5 invitations out at a time and you can only see limited profile info unless you pay $$$ </li></ul>
  14. 14. What Else Can You Do? <ul><li>Question & Answer sections </li></ul><ul><li>Professional groups </li></ul><ul><li>Job listings </li></ul><ul><li>Research on business contacts </li></ul><ul><li>Research on companies </li></ul>
  15. 15. Gain Insight from your Connections <ul><li>LinkedIn gives insight into who your competitors are connecting with. </li></ul><ul><li>Your shared contacts and degrees of control are available, this can be a competitive advantage to those who leverage the info. </li></ul>
  16. 16. Employers Love LinkedIn <ul><li>LinkedIn has given employers supplemental information on job candidates. </li></ul><ul><li>People can be researched and their on-paper references can be backed up. </li></ul><ul><li>It’s hard to lie about your LinkedIn network. </li></ul>
  17. 17. Recruiters Love LinkedIn <ul><li>We naturally like to do business with “known quantities” </li></ul><ul><li>LinkedIn has allowed 2nd and 3rd degree connections to seek out professionals who they’re trusted contacts have dealt with. </li></ul>
  18. 18. The Peril of Not Playing <ul><li>LinkedIn has become so common among professionals that your lack of a profile may become a disadvantage. </li></ul><ul><li>What do you have to hide? </li></ul><ul><li>How can a future client or employer verify your credibility if you’re not online? </li></ul>
  19. 19. Personal Branding <ul><li>Your LinkedIn profile is thus something of a trophy. It sits on the shelf in full display, and while you don’t play with it much, it’s there to show off. </li></ul><ul><li>It helps that Google LOVES public LinkedIn data. </li></ul>
  20. 20. Your Best Face Forward <ul><li>We have a fundamental lack of control over what information is available about us online. </li></ul><ul><li>You fight back by creating positive relevant content in places like LinkedIn to push your embarrassing LiveJournal from 1999 further down the search results list. </li></ul>

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