Linked in1
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Linked in1 Linked in1 Presentation Transcript

  • Try and contain your excitement
  • The Professional Social Network
    • Founded 2002 by ex-Yahoos. Launched May 2003
    • More than 90 Million users worldwide
    • One new member every second
    • First major Social Network to IPO
  • Boring by Design
    • LinkedIn isn’t fun nor is it meant to be.
    • That keeps the userbase low BUT it keeps the userbase trimmed and useful
    • If the cocktail party’s on Twitter and the open house is on Facebook, LinkedIn’s the Chamber Business After 5.
  • What Is LinkedIn?
    • Contact list of people they know and trust in business (called "Connections")
    • Profiles are more like resumes or CVs.
    • No pictures, games or whirligigs.
  • Strong Connetions
    • LinkedIn could even be considered a stronger link between people than Facebook. You almost never add contacts you have not met.
    • Connections are made based on a “how do you know them” question. Choose school or business.
  • Degrees of Separation
    • 1st Degree: Direct connections
    • 2nd Degree: The people connected to your first degree people
    • 3rd Degree: The people connected to your 2nd degree people.
  • Degrees of Separation
    • “That's when it dawned on me that I was completely missing the boat with LinkedIn. LinkedIn's search feature wasn't about finding contacts I knew, it was about finding contacts I NEEDED to know. The whole "degrees of contact" bubble weren't a fun way to see who knew who, it was invaluable insight into how to make contact with new companies.
    http://www.searchengineguide.com/jennifer-laycock/why-linkedin-is-the-one-social-network-i.php
  • Degrees Control Access
    • How much detail you’re permitted to see goes down the further you go:
  • Leveraging Connections
    • When contacting someone of the 2nd degree you can filter the contact through your shared connection:
  • Leveraging Connections
    • The invitation filters through Nina first in this example.
  • Leveraging Connections
    • For 3rd degree connections you have two people to go through...
  • The Breaks
    • LinkedIn doesn’t want users amassing hundreds and hundreds of meaningless contacts.
    • You can have 5 invitations out at a time and you can only see limited profile info unless you pay $$$
  • Why?
    • Trust and integrity of the social network (and money)
    • You can have 5 invitations out at a time and you can only see limited profile info unless you pay $$$
  • What Else Can You Do?
    • Question & Answer sections
    • Professional groups
    • Job listings
    • Research on business contacts
    • Research on companies
  • Gain Insight from your Connections
    • LinkedIn gives insight into who your competitors are connecting with.
    • Your shared contacts and degrees of control are available, this can be a competitive advantage to those who leverage the info.
  • Employers Love LinkedIn
    • LinkedIn has given employers supplemental information on job candidates.
    • People can be researched and their on-paper references can be backed up.
    • It’s hard to lie about your LinkedIn network.
  • Recruiters Love LinkedIn
    • We naturally like to do business with “known quantities”
    • LinkedIn has allowed 2nd and 3rd degree connections to seek out professionals who they’re trusted contacts have dealt with.
  • The Peril of Not Playing
    • LinkedIn has become so common among professionals that your lack of a profile may become a disadvantage.
    • What do you have to hide?
    • How can a future client or employer verify your credibility if you’re not online?
  • Personal Branding
    • Your LinkedIn profile is thus something of a trophy. It sits on the shelf in full display, and while you don’t play with it much, it’s there to show off.
    • It helps that Google LOVES public LinkedIn data.
  • Your Best Face Forward
    • We have a fundamental lack of control over what information is available about us online.
    • You fight back by creating positive relevant content in places like LinkedIn to push your embarrassing LiveJournal from 1999 further down the search results list.