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Emerging Social Media Practices by Product Companies

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SMC meet themed around 'Emerging/Best Social Media Practices by Product Companies' . …

SMC meet themed around 'Emerging/Best Social Media Practices by Product Companies' .

Objective:

a) Learnings and takeaways for SMCM community/audience
b) Feedback & gyan for product cos. from the club members, strategists & experts present at the venue.

Products & Speakers:
a) Sahil Parikh - DeskAway.com
b) Sahil Khan - Yolkshire
c) Nitin Jain- Hokey Pokey Ice Cream

Published in: Business, Technology

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Transcript

  • 1. Emerging Social Media Practices by Product Companies
    #smcmum
    7th May 2011, Mumbai
  • 2. INTRODUCTIONS
    Sahil Parikh
    Nitin Jain
    Sahil Khan
    Moderated By: Lavin Mirchandani
    Emerging Social Media Practices by Product Companies
  • 3. Introduction
    • Founder of DeskAway, Author of The SaaS Edge
    • 4. DeskAway: project collaboration & track service
    • 5. SaaS/ Cloud
    • 6. Target Market – Teams
  • Introduction
    • Young Brand with 15 outlets across 4 cities .
    • 7. Serving Super Premium Grade Ice creams.
    • 8. Helping Customers make their own ice creams using Cold Stone.
    • 9. Building an Experience around Ice Creams.
  • Introduction
  • 10. Key Objectives
    • Pushy sales and Marketing – No! No!    
    • 11. Create Awareness or Lead Generation
    • 12.  Conversations in a virtual world
    • 13.  Aligning with people with like-minded interests
    • 14.  News wire
  • Key Objectives
    • To increase brand visibility
    • 15. To increase brand encounter
    • 16. To engage current and new fan base
    • 17. This was done through good creative’s and a healthy social media strategy
  • Key Objectives
  • 18. STRATEGICALLY SPEAKING
    Emerging Social Media Practices by Product Companies
  • 19. Strategy
    • Do you have a strategy when you go to a social event
    or a party (unless you want to ‘pick up’ a chick  ?)
    • Just open up conversations and see where they go
  • Strategy
    • What your story?
    • 20. Aligning what you do and wish to achieve with the operations within?
    • 21. Stakeholders?
  • GETTING TACTICAL
    Emerging Social Media Practices by Product Companies
  • 22. Tactics: Tools and Platforms
    • Twitter  (coupons, helpdesk, tweet about work
    productivity, email overload, success stories etc.
    • Blog
    • 23. Google analytics and UTM, Hootsuite
  • Tactics: Awareness
  • 24. Tactics: Product Launches
  • 25. Tactics: Feedback + Candid
  • 26. Tactics: Inside Scoop
  • 27. Tactics: Slurrp
    Campaign
    Creative’s
  • 28. WORKED/DID NOT
    Emerging Social Media Practices by Product Companies
  • 29. What worked and what hasn’t?
    • Facebook hasn't worked as a conversion medium. 
    • 30. Twitter has given us 5-7% of our total traffic in the
    last 2 years. 9-12% converted.
    • Last 2 years 50% of our traffic has come
    from blogs/referring site.
  • 31. What worked and what hasn’t?
    • A lot of competitions and contests were run on a daily basis on Facebook, where we gave out daily free vouchers for ice cream creations
    • 32. On twitter we were trying to woo our fans with cool Ice cream facts and discount coupons
    • 33. YouTube was employed to showcase the innovative juggling concept, the way we serve ice creams
    • 34. There was no specific one centralized strategy which could encapsulate the activities, but a mix of lot of innovative content combined with cool creative’s fetched us the engagement
  • What worked and what hasn’t?
  • 35. Metrics
    Emerging Social Media Practices by Product Companies
  • 36. Key Metrics
    • Measure clicks on Hootsuite, followers, engagement
    • 37. Seeing an increase in direct traffic
    • 38. The buzz grows overtime
  • Return on Influence
    • 500 DAILY NEW LIKES
    • 39. 50,000 DAILY POST VIEWS
    • 40. 28,000 MONTHLY ACTIVE USERS
    http://www.facebook.com/Hokeypokey
    • 300 Active Followers
    https://twitter.com/hokeypokeyindia
  • 41. Measuring Success: HOW & WHAT
    • What should we look at- the important parameters?
    • 42. What is I in ROI: Investment /Influence / …?
    • 43. Is SM a channel to sell? How effective when offline?
    • 44. LBS worked for footfalls? Coupon redemption?
  • CURRENT STATUS/
    WHAT NEXT?
    Emerging Social Media Practices by Product Companies
  • 45. Current status
    • Going to stick with Twitter. Easy to update via the phone and doesn’t require much time.
    • 46. Social Media is just a small part of your overall marketing strategy.
    • 47. ROI is hard to measure. Don’t sweat it.
  • What We Earned
    • Brand visibility and awareness
    • 48. A deep relationship with consumers
    • 49. New Product development and feedback
    • 50. People got to know where exactly the outlets are located by asking on facebook, twitter
    • 51. High Brand encounter
    • 52. High Brand affinity
  • What We Earned
  • 53. Thank you
    - Love Us. Loathe Us. Tell us.
    Give us a shout @smcmumbai
    - Drop your email id with us to get updates & invites for forthcoming initiatives
    - We’d love to hear what you want next @SmcMumbai
    We’re SMCMumbai on Facebook and Twitter