OFCOM Audience Research (2011)• a third (33 per cent) of all parents surveyed expressed some level of concern regarding what their children had seen on TV before 9pm in the previous 12 months;• Among all parents surveyed, the concerns most frequently mentioned were ….• violence (20 per cent),• sexually explicit content (17 per cent)• offensive language (17 per cent);• the types of programmes that caused most concern to all parents surveyed were soaps (14 per cent) and film (14 per cent), followed by reality programmes (12 per cent) and music videos (11 per cent)
OFCOM Audience Research (2011)• regarding music videos, of all the parents surveyed, the main concerns were:• sexually explicit content (6 per cent)• overtly sexual performances (6 per cent),• offensive language (5 per cent)• nakedness/naked body parts (5 per cent)• generally unsuitable content of a sexual nature (4 per cent).
What did teenagers say?• The research amongst 768 teenagers aged 12-17 showed that:• just under a quarter (23 per cent) said they had seen something on TV before the watershed in the previous 12 months that had made them uncomfortable or they had found offensive;• the top five concerns measured as a percentage of all teens questioned were:• sexually explicit content (7 per cent),• offensive language (4 per cent),• violence (4 per cent),• nakedness/naked body parts (2 per cent),• news (1 per cent)• animals being killed/mistreated (1 per cent);
• the genres of programme causing most concern measured as a percentage of all teens surveyed were:• film (7 per cent),• soaps (6 per cent)• reality TV (5 per cent)• Music videos (4 per cent)• dramas (4 per cent).• documentaries (3 per cent)• news (2 per cent).
How is the British TV Industry Regulated?• OFCOM is the regulator for the British TV industry• They also cover other media industries .• Their regulations are based on audience research and links to the media industries.
Blue Peter says sorry for cat name- fixing scandal• Presenters Konnie Huq and Zoe Salmon yesterday held up fluffy cats as they tried to explain in the simplest terms that the programme had rigged an online poll to name its feline pet.• The apology was the second time this year the shows presenters have tried to explain to viewers how it deceived them, after the presenters were forced to say sorry for getting a child visiting the studio to pose as a winning caller in a competition.• Zoe clutches Socks while Konnie cuddles new addition Cookie
• Media regulator Ofcom has ruled that X Factor judge Tulisa Contostavlos’s trademark arm gesture, with which she greets audiences on the programme, is not in breach of the broadcasting code.• Tulisa found in hot water in November 2011 after viewers complained to Ofcom that she was using her The Female Boss tattoo to promote her brand of perfume on The X Factor.• The X Factor talent shows pre-watershed final last year attracted around 4,500 complaints over the racy dance routines it featured from the semi-naked pop stars Rihanna and Christina Agulera –• but Ofcom cleared the programme for viewing by family audiences, prompting criticism that it was ‘out of touch’ with parents’ views.• The programme was cited in the media regulators report as being at the very margin of acceptability.
Ant and Dec wrongly given award in ITV fix scandal• Television presenters Ant McPartlin and Declan Donnelly were wrongly honoured at the British Comedy Awards after organisers promised the singer Robbie Williams that he could present a prize to the duo, a report has found.• The pair were given the People’s Choice Award on ITV1 in 2005 when it should instead have gone to Catherine Tate for her eponymous show.• An investigation, carried out for ITV by the law firm Olswang, found that her show had attracted more public votes than Ant and Dec’s Saturday Night Takeaway but Williams had been assured that he could give McPartlin and Donnelly an award to guarantee his attendance.• The comedy pair are said to be “completely shocked” by the mistake and have promised to return their award.• The revelation came on the day that ITV was fined a record £5.67 million for cheating viewers out of millions of pounds in premium rate phone-in competitions.
OFCOM Research Task
The sanctions available to OFCOM:• Issue a direction not to repeat a programme or advertisement;• Issue a direction to broadcast a correction or a statement of Ofcom’s findings which may be required to be in such form, and to be included in programmes at such times, as Ofcom may determine• impose a financial penalty (The maximum financial penalty for commercial television or radio licensees is £250,000.)• shorten or suspend a licence (only applicable in certain cases)• revoke a licence (not applicable to the BBC, S4C or Channel 4).
TV and its Effect on the Audience Effects Theories and Research