Your SlideShare is downloading. ×
0
The representation of gender in advertising only
The representation of gender in advertising only
The representation of gender in advertising only
The representation of gender in advertising only
The representation of gender in advertising only
The representation of gender in advertising only
The representation of gender in advertising only
The representation of gender in advertising only
The representation of gender in advertising only
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The representation of gender in advertising only

2,976

Published on

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,976
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Representation of Gender in Advertising MS1: Representations and Responses
  • 2. The Advertising Genre
    • What is the function of advertisements?
    • To sell you something
    • To persuade you to change brands
    • To change your behaviour ( e.g. anti-smoking adverts etc..)
    • To inform you of something
  • 3. The different types of advert
    • Narrative adverts:
    • Does it use fiction conventions such as character, locations, story/plot?
    • http://www.youtube.com/watch?v=yTO4FHf8MBs
    • http://www.youtube.com/watch?v=TUYyv7OZ_cM
  • 4.
    • Parody adverts: has it taken its structure/ style/ ideas from another advert or genre?
    • http://www.youtube.com/watch?v=TePS5hxGBNo
    • http://www.youtube.com/watch?v=y7bKhQdb2y8
    • Thirty Second Shout: This is where you are given a lot of information very quickly about a brand or offer ( e,g, the BOGOF campaigns for Safestyle windows)
  • 5. Types of Advert
    • Informative : Government adverts such as drink driving ads and speed ads.
    • Series : Some adverts belong to part of a long running series e.g. Cleaner Close and Mini-advertures and BT
    • http://www.youtube.com/watch?v=BnAhv26AEBw
  • 6. Other Conventions
    • USP ( Unique selling point/proposition): When the advert picks out one key way their product is superior or unique to its competitors.
    • Slogans : A final way to sum up what your product is all about or your USP (I’m loving it!)
    • Logos ; Also sum up the brand image of the product.
    • Voice over or captions as narrative device.
  • 7.
    • Facts and Figures : To make the product more credible e.g. 8 out of 10
    • cats prefer Whiskas!
    • Repetition
    • Stereotypes : An easy and quick way to put across information about people and places when you only have an image or 30 seconds.
  • 8. The Best Contemporary Adverts
    • Some of the best recent adverts have little to do with the products themselves.
    • They are aimed at the audience on the Internet and aim for repeated viewings
    • http://www.youtube.com/watch?v=TVblWq3tDwY&feature=related
    • http://www.youtube.com/watch?v=TnzFRV1LwIo
    • http://www.youtube.com/watch?v=4fe16XkwJkY
  • 9. The Representation of Men (Masculinity) In Adverts
    • Ariel Sensitive Advert
    • Marlboro Advert
    • http://www.youtube.com/watch?v=jXw5OAyNLQw – Ariel Active Gel Advert
    • http://www.youtube.com/watch?v=Brz8jjXuKyg Aero Bubbles advert

×