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The music industry and piracy2012
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  • 1. The Music Industry and Piracy The effects of media convergence and the digital age (the Internet) on the music industry
  • 2. Piracy and the Music Industry• “Illegal music downloads outnumber legal sales in 25 countries.” (BBC News) “Global recorded music sales fell by 9% almost $1.5bn (£930m) last year as digital piracy continues to take its toll on the industry”Digital revenues grew by 5.3% year on year to $4.6bn to account for 29% of all recorded music revenues. However, the sales of digital music growth has halved as the industry continues to struggle with piracy and winning consumers over to legal downloads. (The Guardian March 2011) "About 95% of downloads are still unlicensed, 19 out of 20 are illegal ... this has a knock-on effect on jobs, investment in artists and a dwindling pool of choice for consumers.“ (International Federation of the Phonographic Industry – Jan 2011)
  • 3. Piracy and the Music Industry (2)• “Evidence gathered by critics of the music industry has shown that CD prices have steadily risen over the past few years and may have contributed to the slump in sales as much as the rise of file-swapping systems. In late September five music companies and three music retailers were fined more than $143million after being found guilty of fixing CD prices too high.” (BBC News)• A recent case study by the Canadian government claims that those who download music on P2P networks are more likely to buy music than those that don’t.” (unreality music.com)
  • 4. Your consumption of music…• How many of you have downloaded music without paying for it (illegally)?• How do you do this? Software? Websites? (P2P?)
  • 5. Piracy and the Music Industry• Consider the following statement in groups.. Piracy is destroying the music industry
  • 6. Piracy on Trial• In your groups consider the following arguments:3) Supporting of piracy (file sharing etc…)The reasons why it happens – is it really a bad thing?2) Arguments against piracy?Problems and how it will effect the musicindustry and artists.
  • 7. Anti- Piracy Campaigns• http://www.youtube.com/watch?v=-LkWKvMC• http://www.youtube.com/watch?v=Hh53tPAE
  • 8. The Industry Fighting Back• New Laws:• DEA• SOPA• PIPA• ACTA• http://www.youtube.com/watch?v=9h2dF-IsH0I• Task: Group research .
  • 9. What should the music industry do to tackle piracy?• Discuss this in your groups