Representation of Gender in Radio AS Media Studies
Introduction to Radio <ul><li>The BBC  first started broadcasting in  1922  ( and they are still the largest radio institu...
Digital Radio Stations <ul><li>You may be given a digital radio station programme to analyse. </li></ul><ul><li>DAB is inc...
The Codes of Radio <ul><li>The medium of radio is known as an  ‘intimate’ medium . </li></ul><ul><li>It  broadcasts direct...
The Codes of Radio <ul><li>As an audience  we listen  to it quickly to determine  the genre and content  of the station an...
The Codes of Radio <ul><li>Radio has 4 main codes: </li></ul><ul><li>Words </li></ul><ul><li>Sounds </li></ul><ul><li>Musi...
Genres of Radio Programme <ul><li>Music shows </li></ul><ul><li>Drama  - e.g. The Archers (Soap Opera) </li></ul><ul><li>C...
Deconstructing Radio Programmes <ul><li>You need to consider… </li></ul><ul><li>Who has made the programme?  ( Different i...
Analysis of a Programme <ul><li>The Archers  is a daily radio  Soap Opera. </li></ul><ul><li>Broadcast on BBC Radio 4  sin...
Task <ul><li>Analyse the representation of gender in the following 5 minute extract of The Archers. </li></ul>
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Radioandgender

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Radioandgender

  1. 1. Representation of Gender in Radio AS Media Studies
  2. 2. Introduction to Radio <ul><li>The BBC first started broadcasting in 1922 ( and they are still the largest radio institution.) </li></ul><ul><li>Pirate radio started in 1964 with Radio Caroline broadcasting from a ship in the English Channel. </li></ul><ul><li>It was so successful that the BBC launched Radio 1, 2,3 and 4 in 1967 to rival them. </li></ul><ul><li>Commercial radio stations were allowed to begin broadcasting locally in 1973 and nationally in 1992 with Classic FM. </li></ul>
  3. 3. Digital Radio Stations <ul><li>You may be given a digital radio station programme to analyse. </li></ul><ul><li>DAB is increasing the number of stations broadcasting as well as improving the quality of reception - computer or DAB Radio </li></ul><ul><li>Most are now free to air - many cater to a niche audience and specialise in certain types of music. </li></ul><ul><li>Some of the biggest are: Radio 1extra, BBC Radio 6, Absolute Radio. </li></ul>
  4. 4. The Codes of Radio <ul><li>The medium of radio is known as an ‘intimate’ medium . </li></ul><ul><li>It broadcasts directly to you rather than the mass audience. </li></ul><ul><li>We often listen to the radio in the background while we are doing other things. </li></ul><ul><li>So radio stations need a clear identity that is established within seconds of listening to it. </li></ul>
  5. 5. The Codes of Radio <ul><li>As an audience we listen to it quickly to determine the genre and content of the station and whether we want to listen to it or not. </li></ul><ul><li>Local radio can be very narrowcast in terms of audience - broadcasting to a very specific local audience e.g. BBC Radio Lancashire. </li></ul>
  6. 6. The Codes of Radio <ul><li>Radio has 4 main codes: </li></ul><ul><li>Words </li></ul><ul><li>Sounds </li></ul><ul><li>Music </li></ul><ul><li>Silence </li></ul><ul><li>Radio can only communicate by using sound or lack of sound. </li></ul><ul><li>We can deconstruct a radio programme by identifying the combination of these 4 codes used . </li></ul>
  7. 7. Genres of Radio Programme <ul><li>Music shows </li></ul><ul><li>Drama - e.g. The Archers (Soap Opera) </li></ul><ul><li>Comedy - The League of Gentlemen, Little Britain etc… </li></ul><ul><li>Panel programmes - Give Us A Clue etc… </li></ul><ul><li>Documentary </li></ul><ul><li>Current Affairs </li></ul>
  8. 8. Deconstructing Radio Programmes <ul><li>You need to consider… </li></ul><ul><li>Who has made the programme? ( Different institutions offer Different ideologies and have different target audiences.) </li></ul><ul><li>Who is presenting the programme? ( How has the DJ/ presenter established their image?) </li></ul><ul><li>How is the programme constructed? </li></ul><ul><li>( jingles, commercials, travel, news, weather?) </li></ul>
  9. 9. Analysis of a Programme <ul><li>The Archers is a daily radio Soap Opera. </li></ul><ul><li>Broadcast on BBC Radio 4 since 1950. </li></ul><ul><li>It is the worlds longest running radio Soap. </li></ul><ul><li>5 million listeners. </li></ul><ul><li>The Archers is set in the fictional village of Ambridge in the midlands. </li></ul><ul><li>Many of the storylines concern the title family, the middle-class Archers who own and manage Brookfield Farm. </li></ul>
  10. 10. Task <ul><li>Analyse the representation of gender in the following 5 minute extract of The Archers. </li></ul>

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