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  • 1. Representation of Gender in Radio AS Media Studies
  • 2. Introduction to Radio
    • The BBC first started broadcasting in 1922 ( and they are still the largest radio institution.)
    • Pirate radio started in 1964 with Radio Caroline broadcasting from a ship in the English Channel.
    • It was so successful that the BBC launched Radio 1, 2,3 and 4 in 1967 to rival them.
    • Commercial radio stations were allowed to begin broadcasting locally in 1973 and nationally in 1992 with Classic FM.
  • 3. Digital Radio Stations
    • You may be given a digital radio station programme to analyse.
    • DAB is increasing the number of stations broadcasting as well as improving the quality of reception - computer or DAB Radio
    • Most are now free to air - many cater to a niche audience and specialise in certain types of music.
    • Some of the biggest are: Radio 1extra, BBC Radio 6, Absolute Radio.
  • 4. The Codes of Radio
    • The medium of radio is known as an ‘intimate’ medium .
    • It broadcasts directly to you rather than the mass audience.
    • We often listen to the radio in the background while we are doing other things.
    • So radio stations need a clear identity that is established within seconds of listening to it.
  • 5. The Codes of Radio
    • As an audience we listen to it quickly to determine the genre and content of the station and whether we want to listen to it or not.
    • Local radio can be very narrowcast in terms of audience - broadcasting to a very specific local audience e.g. BBC Radio Lancashire.
  • 6. The Codes of Radio
    • Radio has 4 main codes:
    • Words
    • Sounds
    • Music
    • Silence
    • Radio can only communicate by using sound or lack of sound.
    • We can deconstruct a radio programme by identifying the combination of these 4 codes used .
  • 7. Genres of Radio Programme
    • Music shows
    • Drama - e.g. The Archers (Soap Opera)
    • Comedy - The League of Gentlemen, Little Britain etc…
    • Panel programmes - Give Us A Clue etc…
    • Documentary
    • Current Affairs
  • 8. Deconstructing Radio Programmes
    • You need to consider…
    • Who has made the programme? ( Different institutions offer Different ideologies and have different target audiences.)
    • Who is presenting the programme? ( How has the DJ/ presenter established their image?)
    • How is the programme constructed?
    • ( jingles, commercials, travel, news, weather?)
  • 9. Analysis of a Programme
    • The Archers is a daily radio Soap Opera.
    • Broadcast on BBC Radio 4 since 1950.
    • It is the worlds longest running radio Soap.
    • 5 million listeners.
    • The Archers is set in the fictional village of Ambridge in the midlands.
    • Many of the storylines concern the title family, the middle-class Archers who own and manage Brookfield Farm.
  • 10. Task
    • Analyse the representation of gender in the following 5 minute extract of The Archers.