NO RETURN  Evaluation Lauren Daly
Introduction <ul><li>For my project the group made a two minute thriller opening sequence about a couple who move into a n...
In what ways does your media project use, develop or challenge forms and conventions of real media products? <ul><li>The  ...
<ul><li>The audience had an ideology of expecting the  man to be dead in the cellar.  </li></ul><ul><li>The messages in ou...
How does your media product represent particular social groups? <ul><li>In our opening sequence we have introduced young p...
Who would be the target audience for your media product? <ul><li>The results from our target audience questionnaire showed...
How did you attract/address your audience? <ul><li>We used an equilibrium and disruption however, we didn’t use a re-equil...
<ul><li>Leaving an opening ending leads up to a lot of enigmas such as: what happened to  them? How did they die? Did the ...
<ul><li>In the cellar we had to use natural lighting when filming but, when editing made the cellar darker because we coul...
What have you learnt about technologies from the process of constructing this product? <ul><li>I learnt how to use transit...
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?  <...
Conclusion <ul><li>Overall the strengths of this two minute sequence is that we got positive reactions from the audience q...
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No return presentation

  1. 1. NO RETURN Evaluation Lauren Daly
  2. 2. Introduction <ul><li>For my project the group made a two minute thriller opening sequence about a couple who move into a new house but, there is something mysterious in the cellar. </li></ul><ul><li>I worked with David Noblett and Rebekah Edmondson, my part in the group work was to be one of the characters in the opening sequence and also contribute research of thriller opening sequences and questionnaires, also editing the film and other parts of the blog. </li></ul>
  3. 3. In what ways does your media project use, develop or challenge forms and conventions of real media products? <ul><li>The opening sequence was a thriller genre, we used conventions like a dark eerie cellar for our location and we had two characters involved. One was a typical damsel in distress and the other a typical character stereotype that goes into the cellar alone and doesn’t reappear. </li></ul><ul><li>We used typical narratives such as: the scene when he goes into the cellar and says “ill be back in a minute”. This tells the audience that something will happen to him. </li></ul><ul><li>The expected scene we used was when she got up and walked to the cellar, the audience know that as a typical damsel in distress she will go into the cellar. </li></ul><ul><li>We used scenes where the characters were in danger creating tension and suspense. </li></ul>
  4. 4. <ul><li>The audience had an ideology of expecting the man to be dead in the cellar. </li></ul><ul><li>The messages in our sequence were good V evil, the two characters coming in contact with a supernatural being. </li></ul><ul><li>It was vital to use typical elements such as: suspense, tension and excitement in a thriller sequence to keep the audience interested by keeping them on the edge of their seats so they watch to find out what happens next. </li></ul><ul><li>We thought it was vital to do something new to the genre so the audience don’t expect it which makes a good film. </li></ul><ul><li>The innovations used in the sequence proved to be successful because we used special effects and our audience feedback was positive saying our ending was creative. </li></ul><ul><li>The questionnaires we gave to the audience came back that special effects were used correctly, some audiences thought it was a typical thriller and others found it un-expecting which is what we aimed to do. </li></ul>
  5. 5. How does your media product represent particular social groups? <ul><li>In our opening sequence we have introduced young people but also typical thriller character stereotypes. </li></ul><ul><li>The teenage boy who wears a top and jeans and talks normally however, he is shown as dominant by going into the cellar alone. </li></ul><ul><li>The teenage girl wearing a jumper and leggings is portrayed as a typical scared of being alone character as well as a damsel in distress as she walks ‘slowly’ into the cellar making it possible for anything to happen to her and the screaming dialogue showing that something has happened to her. </li></ul><ul><li>The dark lighting in the cellar also shows the fact that they are typical characters for a thriller. </li></ul><ul><li>We have represented the characters like this because the audience can follow the storyline. </li></ul><ul><li>The results of the questionnaire show the audience responded positively towards stereotypes. </li></ul>
  6. 6. Who would be the target audience for your media product? <ul><li>The results from our target audience questionnaire showed that more females between the ages of 16-30 would have an interest in our product as it also came back they were interested in supernatural thrillers. </li></ul><ul><li>This was a good target audience because there were a wide range of age, gender and interests. </li></ul><ul><li>They prove to be right for the testing of the product financially because they were all middle class. </li></ul>
  7. 7. How did you attract/address your audience? <ul><li>We used an equilibrium and disruption however, we didn’t use a re-equilibrium because leaving the disruption raises enigmas. </li></ul><ul><li>Equilibrium- They move into the new house, settling down to watch TV. </li></ul><ul><li>Disruption – The male character goes into the cellar, time passes, the female character discovers him dead and then a flash appears. </li></ul><ul><li>The disruption would have a big impact on the rest of the film because the audience will be thinking about what could happen next, persuading them to watch the rest. </li></ul>
  8. 8. <ul><li>Leaving an opening ending leads up to a lot of enigmas such as: what happened to them? How did they die? Did the girl die? And how will the rest of the sequence link to them? </li></ul><ul><li>We created binary opposites such as: Good V Bad, Life V Death and Human V Supernatural. </li></ul><ul><li>The binary opposites were created to create conflict in situations like when the girl character sees the flash also; the fact that one character is dead and one is alive. </li></ul><ul><li>We built up suspense and tension with the dramatic special effects of the flash and music, the use of camera close ups when editing made the cellar darker because we couldn’t put anything in front of the windows. </li></ul><ul><li>s of hands and faces. </li></ul><ul><li>We used loud and eerie music for the scenes that were made to make the audience jump and soft music for the beginning and title. </li></ul><ul><li>Natural lighting was used when the characters were outside because we didn’t have control over that however, we darkened the front room shot by closing curtains and dimmer lighting. </li></ul><ul><li>In the cellar we had to use natural lighting when filming but, </li></ul>
  9. 9. <ul><li>In the cellar we had to use natural lighting when filming but, when editing made the cellar darker because we couldn’t put anything in front of the windows. We also edited the flash into the last scene. </li></ul><ul><li>We did a particular shot of the clock and TV close up to represent time passing by and also close up of face at the end to emphasize reaction. </li></ul>
  10. 10. What have you learnt about technologies from the process of constructing this product? <ul><li>I learnt how to use transitions to make the film more effective and how to add music over scenes. </li></ul><ul><li>I learnt how to edit after we finished our product by adding effects such as: redder colouring, black and white and also the title of the product and other techniques within IMovie software. </li></ul><ul><li>I learnt how to use a camcorder properly and all the different techniques to camera shots e.g. close ups, long shots and how to dim the lighting within the camera. </li></ul><ul><li>I learnt about all the different sub-genres within thriller and how to analyse clips in detail. </li></ul><ul><li>Before our product we had to research and I learnt how to different websites and other resources on the internet. I also learnt how to upload videos and other images on to our blog as well as learning how to create one. </li></ul><ul><li>Using this technology was effective in a movie because it makes the product look more appealing to the audience because by adding effects it grabs the audiences attention as we could do what we wanted within editing that we couldn’t achieve when shooting e.g. music and flash. </li></ul>
  11. 11. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? <ul><li>Looking back from the preliminary task compared to the opening sequence I think it’s rubbish because back then I just kept the camera still facing forward I didn’t tilt it or use any camera shot effects and I didn’t know how to edit in terms of colour and lighting. </li></ul><ul><li>The preliminary task didn’t run as smooth as the final product because we didn’t know how to link it on IMovie. </li></ul><ul><li>It made it worse because we didn’t insert any music or sound effects on the preliminary task which effected the performance. </li></ul><ul><li>There was more interesting features used on the final product such as: imagery of a dead man and the flash than in the preliminary task because we didn’t have anything apart from a conversation that was boring. </li></ul><ul><li>I have learnt that adding suspense and tension and having good appropriate imagery is important for an effective sequence. </li></ul>
  12. 12. Conclusion <ul><li>Overall the strengths of this two minute sequence is that we got positive reactions from the audience questionnaires and how smoothly we got it to run. The weaknesses of the opening sequence was the dialogue and acting I think this let the film down a bit because the facial reactions weren’t very emotional. I felt it was close to but not very close as there were a few elements I thought we could have improved on. I think the use of effects and techniques also made a good impact on how good the product was. </li></ul>
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