Narrative <ul><li>The plot of our music video </li></ul>
Out-lined Plot The music video me and my group are producing is to the song ‘boys and girls’, and it will relate closely to the lyrics of the song. In the video, we plan on having our artist getting ready to go out. This will involve the singer ‘Franki’ putting on her make-up, getting dressed then leaving to go out with friends. The video will include plenty of dancing through-out as the song is based around music and dance. We plan on having dancers as well as a main singer. We are planning on using just two female dancers. However, there is a twist; because the song is about boys too we have come up with the idea of having our artist dress up as a boy in several scenes. This will make our video interesting and different from other videos.
Typical Narrative Typical narratives for music videos usually have a protagonist . The protagonist (which is normally the lead singer) has a specific persona, relating to the brand image of the artist/band. Typical narratives in music videos usually have a range of characters to follow a story. Videos will either contain a Subjective Character ; where a range or character’s ‘stories’ are shown, or they will contain an Objective Character ; where only one character’s story is shown. Mise-en-scene is an important aspect in a typical narrative for a music video. The props, settings and costumes are key aspects to establishing relationships between the artist and the artist’s audience. In our case, our narrative follows the conventions of a typical narrative as our protagonist is our chosen artist ‘Franki’. She relates herself and her brand image with the Mise-en-Scene that will be used. The way she dresses will follow her girly, fun and active side. However, our idea of having our artist dressed as a boy is some parts of the video will challenge her image, but we are keeping the feminine look all the way through. The setting will also be bright and fun, relating to the lyrics and narrative of the music video. We are planning on having bright backgrounds with lots of lights.
<ul><li>Typical Narratives can be characterized by 3 broad typologies, Firth 1988: </li></ul><ul><li>Performance: (to convey a sense of the in-concert experience) “performance oriented visuals cue viewers that the recording of the music is the most significant element”. - Performance based plots are used in upbeat music videos to convey a fun and active atmosphere in the video. </li></ul><ul><li>Narrative: (Linear, love stories most popular – “Action in the story is dominated by males who do things and females who passively react or wait for something to happen” (Schwichtenberg, 1992)). - Narrative based plots are used to tell a story, this is a popular approach in music videos for songs that are about the relationship between two people. </li></ul><ul><li>Conceptual: (metaphors to create a mood, offer multiple meanings). </li></ul><ul><li>We are using a performance based plot for our music video. This is because the song hasn’t really got a narrative to follow. It’s an upbeat song about dancing, so we are using dance routines in our video to fit in with the lyrics and the tempo of the song. The message we hope to get across to our target audience relates to our artist’s brand image. Our aim is for our audience feel young, energetic and happy when they watch our music video. </li></ul>
Narrative and Performance <ul><li>Music videos will often cut between a narrative and performance of a song. </li></ul><ul><li>A choreographed dance is usually used to add variety and creativity to a music video. It is designed to make the video more interesting and entertaining. </li></ul><ul><li>Sometimes, the artist will act as a narrator and/or a participant in the music video. This would include the artist to lip synch close-up and depending on what type of artist/band, they would also be shot playing an instrument. </li></ul><ul><li>Steve Archer, 2004 </li></ul><ul><li>Our video is based on performance alone. However, different locations will be used, although we are still planning our locations, so far we are using a green-screen in a studio, and the dance studio. </li></ul>
Andrew Goodwin’s Theory <ul><li>Is there a relationship between the lyrics, the visuals, and the music? </li></ul><ul><li>Is our narrative: </li></ul><ul><li>Illustrative? (images provide a literal representation) - for now, we are unsure whether we are using still images in our music video. </li></ul><ul><li>Amplifying? (repetition of key meanings and effects to manipulate the audience) - we are planning to use repetition of shots and effects when we edit our music video. This will hopefully make our video interesting, and draw attention to certain parts of the video. </li></ul><ul><li>Contradicting? (images contrast with the music) - this would be a good way of challenging the typical narrative, as usually the visuals match the lyrics to create a relationship between them for the audience. </li></ul><ul><li>Disjuncture? (When the meaning of the song is completely ignored). - Even-though this would be an interesting approach for a music video, I don’t think this would work with ours. </li></ul>