AS Project Evaluation<br />Charlie Hitchen<br />
Introduction<br />For my media project I chose the film option for which I decided to work with comedy. My film was an ope...
Question One<br />In what ways does your media product use, develop or challenge forms and conventions of real media produ...
Shot reverse shot filming
 etc ………….</li></li></ul><li>For this project I chose the film option for which I had to create an opening sequence<br />o...
How my product fulfils and challenges the requirements of an opening sequence... <br />The main requirements of an opening...
How my product fulfils and challenges the requirements of an opening sequence... <br />My opening sequence fulfils most of...
How my product fulfils and challenges the requirements of an opening sequence... <br />Use of enigmas -  As the film goes ...
Question Two<br />How does your media product represent particular  social groups?<br />By choosing to do a comedy film we...
Question 2.<br />Another stereotype of a geek is their terrible fitness and inability to be athletic. This is a stereotype...
Question 3.<br />What kind of media institution might distribute your media product and why?<br />If our film was to be su...
Question 4.<br />The audience who would tend to like our film are going to be of a younger age of 14 upwards but some view...
Question 5.<br />To attract our audience we mainly chose to look at what people expect in an opening sequence and work wit...
Question 5 <br />The credits throughout the sequence are designed to be eye catching so that the audience can easily read ...
Question 5<br />Also, we rolled the credits over the top of the video so that the audience are not bored by words scrollin...
Question 6<br />What have you learnt from technologies from the process of constructing this product?<br />During the prod...
Question 6<br />The first thing I needed to do was to create a blog on which all the news of the planning and production o...
Question 6<br />To actually film our films we used a high quality camcorder. The camera took some getting used to as it fi...
Question 6<br />Youtube also played a massive part in our research and also in the final stages of production as it is the...
Question 7<br />Looking back at your preliminary task what do you feel you have learnt from the progression of it to the f...
Question 7<br />The black and white effect we used in the preliminary task looked quite unprofessional and we definitely i...
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media Evaluation

  1. 1. AS Project Evaluation<br />Charlie Hitchen<br />
  2. 2. Introduction<br />For my media project I chose the film option for which I decided to work with comedy. My film was an opening sequence based on a comedic training montage.<br />
  3. 3. Question One<br />In what ways does your media product use, develop or challenge forms and conventions of real media products? <br />There are many specific conventions used by all film producers which we had to work with and use. These conventions are used to form the basis of a story and to keep the editing smooth which is why we had to work with them.<br />Examples of these conventions are…<br /><ul><li>Continuity editing
  4. 4. Shot reverse shot filming
  5. 5. etc ………….</li></li></ul><li>For this project I chose the film option for which I had to create an opening sequence<br />of a specific genre. My chosen genre was comedy as it was the most popular result in<br />our survey of favourite genres. Our target audience was mainly young people but<br />could also appeal to audiences of older ages depending on their personal tastes.<br />Our inspiration for the training montage aspect of the opening sequence was “Rocky”<br />and the comedic inspiration of the sequence came from multiple films such as “Hot<br />Rod” and “Super bad”, all films that were appropriate and aimed towards our specific<br />target audience. <br />
  6. 6. How my product fulfils and challenges the requirements of an opening sequence... <br />The main requirements of an opening sequence...<br />- Setting up equilibrium and disruption in the narrative<br /><ul><li>Chronology (Creating a sense of time)</li></ul>-Use of enigmas<br />-Binary oppositions<br />-Narrative devices<br />-Ideologies <br />-Media language<br />-The use of “Stars”<br />
  7. 7. How my product fulfils and challenges the requirements of an opening sequence... <br />My opening sequence fulfils most of these requirements although some of them are somewhat challenged.<br />Equilibrium and disruption – In my film the equilibrium is initially set up but not exactly disrupted. From the start of the sequence it is clear that the geek is preparing for something. The disruption I suppose is the fact that he is struggling with most of the exercise routines and work outs he is attempting. <br />Chronology – in my film a sense of time is created right from the start as the very first shot is of an alarm clock going off. As the film goes on the audience get a sense that time has passed especially when we show the geeks face turning from dry to drenched with sweat.<br />
  8. 8. How my product fulfils and challenges the requirements of an opening sequence... <br />Use of enigmas - As the film goes on enigmas are used to keep peoples interest. From the start when the alarm clock goes off people will wonder what he is getting up so early for. Throughout the film there is the constant enigma of what he is training for and that is the key one which will keep the audience hooked.<br />Use of ‘Stars’ – Due to my social stature I was obviously unable to use a famous actor or actress in my sequence. Many films use famous stars to appeal to their audience due to their immense fan base’s although I was not able to do this. <br /> Our star. fancy star.<br />
  9. 9. Question Two<br />How does your media product represent particular social groups?<br />By choosing to do a comedy film we were able to directly represent and stereotype the social group of the geek. His scrawny physique and clothes which are far too small for him are both typical representations of the stereotypical geek.<br />
  10. 10. Question 2.<br />Another stereotype of a geek is their terrible fitness and inability to be athletic. This is a stereotype we have used to a great extent in our training montage. The majority of the scenes are of him pathetically trying to complete various exercise routines. Also, another stereotype is that geeks love gaming. We have included this in our film as well especially at the end of the film.<br />
  11. 11. Question 3.<br />What kind of media institution might distribute your media product and why?<br />If our film was to be successful it would have to be distributed and promoted by a media institution. There are two institutions which we found which would be suitable for our film:<br />Handmade films – the firm was established in the 70’s to rescue the monty python film, the life of brian.<br />Caveman films – a British independent company specialising in comedy horror and thriller films.<br />
  12. 12. Question 4.<br />The audience who would tend to like our film are going to be of a younger age of 14 upwards but some viewers of an older age group may enjoy it. The audience are also going to be of English or American ethnicity because that's who the stereotype of the geek mainly refers to. Also, the film will have a big appeal to fans of the comedy genre and maybe some people who like action but would enjoy a spot of light relief. Overall the film is going to appeal to a wide variety of people because everyone loves a good comedy film and a good laugh.<br />This is exactly the right audience to target because it is a massive audience of people who enjoy films of all genres and niches. There is only a small minority of people who don't like at least one comedy film.<br />
  13. 13. Question 5.<br />To attract our audience we mainly chose to look at what people expect in an opening sequence and work with that as it has already been proved successful. We went back to the forms and conventions that we already knew and added them into our film. It was important for the film to hook the audience in from the start and we believe we did this quite well. We set up the enigma of what he is preparing for and this is on going throughout the film. Keeping an enigma running throughout a film is a fantastic way to keep an audience hooked and the fact that the enigma is never resolved at the end of the sequence is even better.<br />
  14. 14. Question 5 <br />The credits throughout the sequence are designed to be eye catching so that the audience can easily read them and digest them rather than frantically scanning over fast rolling credits which are extremely hard to read. This will hopefully add to the success of our ‘star’ as people will be able to see who he is. This doesn't only apply to our ‘star’ as everyone involved in the production of the film will get, as it says in the name, ‘credit’! <br />
  15. 15. Question 5<br />Also, we rolled the credits over the top of the video so that the audience are not bored by words scrolling down a black background. Below, you can see some screen stills of the credits in our sequence.<br />
  16. 16. Question 6<br />What have you learnt from technologies from the process of constructing this product?<br />During the production of my media product I have gathered a host of new skills and learnt a lot about different technologies which are used in the industry.<br />
  17. 17. Question 6<br />The first thing I needed to do was to create a blog on which all the news of the planning and production of my film would be posted. I used a website called ‘blogger.com’ to do this and learnt many new skills about blogging.<br />The internet was probably the biggest and most important tool in creating my product as without it none of the research or planning could have taken place. I used the safari browser on an apple imac to do all my research and planning.<br />
  18. 18. Question 6<br />To actually film our films we used a high quality camcorder. The camera took some getting used to as it filmed onto tape but eventually we got the hang of it and shot our film without any major mistakes.<br />Once we had all the footage we needed we needed to edit our film and to do this we used a program called ‘imovie’ this is designed specifically for a mac and I found it an excellent tool to work with. It gave us incredibly simple and effective video edits and completed the film to a very high standard.<br />To get the music for our film we used a site called ‘jamendo’ it supplied us with copyright free music that was perfect for our film.<br />
  19. 19. Question 6<br />Youtube also played a massive part in our research and also in the final stages of production as it is the site that we uploaded the final edit of our film to.<br />
  20. 20. Question 7<br />Looking back at your preliminary task what do you feel you have learnt from the progression of it to the full product?<br />In many ways has my final product improved from our initial preliminary task:<br />
  21. 21. Question 7<br />The black and white effect we used in the preliminary task looked quite unprofessional and we definitely improved on that by using colour in the final film<br />The credits in the new film look far more professional than the straight scrolling ones of the preliminary.<br />Being amateur in the use of tripods we used handheld shots in the wrong situations which was a mistake we learned from.<br />
  22. 22. Conclusion.<br />Overall I was very satisfied with the final outcome of my media product and the response I have been give from people who have watched it has been 100% positive. All the hard work and effort did eventually pay off and I have learnt many new skills along the way. It has been an enjoyable experience and i have created something that I will always be proud of and that I will always take pride in showing to others.<br />

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