McFLY Research TasksUseful Websites:www.wikipedia.orgwww.youtube.comwww.guardian.co.uk (newspapers)www.google.comhttp://supercity.mcfly.comMajor vs. Indie Label 1) Why did McFly leave Universal/Island Records Major Label and set up their own independent label? 2) Research Super Records – what do they do? What are the plans for the future? 3) Are they entirely separate to the major labels now? Why have they done this? 4) McFly have been equally as successful as before after launching their own label – why have they been able to do this, whereas unknown artists might not?Marketing and Advertising 5) Visit the official McFly (global) http://supercity.mcfly.com – note down what is available on this website. How can you interact with the website? Can you download music from the site? What else can you buy? Why might their fans like this?
6) What is the Supercity website ? What does this website allow fans to do? Can they interact with the website? 7) When marketing their first album on their own independent label (Super Records) Radio: Active how did they first distribute it to their audience? Why do you think they did this? 8) Watch the second single from the Above The Noise album ‘Shine a Light’ on www.youtube.com – it features a duet with McFly’s label mate British Hip Hop artist Taio Cruz (Universal Music Group / Island records label) – why do artists/ label do this? 9) Which Hollywood film did they appear in? Why did they do this? 10) What was the name of their own film? Why did they make this? How does this link to the single Party Girl? 11) What was the Support McFly UK Tour competition set up in 2011? Who does this ‘sell’ McFly and their brand image/ star persona now?Promotions:
12) Have they toured for the album Above the Noise? What is the name of the tour? Where has it gone? (World-wide? Which countries?) How many shows? Has it been successful?13) Merchandise: McFly has recently launched a new jewellery range – what is it called? What do they say about the product?14) Which TV programmes have the members of the band appeared on recently? Why do they do this?15) What is the name of the documentary about the band that was broadcast on Channel 5 (5 Star channel)? What was it about?